A C C M 2007    Jeff  Molander    State Of  Industry
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A C C M 2007 Jeff Molander State Of Industry

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Jeff Molander at the ACCM show 2007 on online affiliate marketing

Jeff Molander at the ACCM show 2007 on online affiliate marketing

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    A C C M 2007    Jeff  Molander    State Of  Industry A C C M 2007 Jeff Molander State Of Industry Presentation Transcript

    • Affiliate Marketing: Restructuring Strategies in a Multichannel World
      • Moderated by:
      • Jeff Molander
      Welcome to…
    • Agenda
      • Meet the Panel
      • State of the Industry (Brief!)
      • Panel Discussion
      • Your Questions
    • Our Panel… Stephen Fuller-Rowell Director, eCommerce Chinaberry Inc.
    • Our Panel… Carol Steinberg Vice President, eCommerce David’s Bridal Inc.
    • Our Panel… Amanda Watlington, Ph.D., APR Principal Searching for Profit Inc.
    • Your Moderator Jeff Molander Principal The Partner Maker LLC Weekly Podcast: feeds.feedburner.com/WeeklyInsight
    • State of the Industry
      • Search’s Intersection with CPA Affiliates
        • Marketers Doing More Search!
        • Google
        • eBay (banning search affiliates)
      • Marketers: New Value Expectations
        • Incremental Sales / Leads
        • Native Traffic
      • New Metrics
        • Lifetime Value
        • New-to-File Customers
    • State of the Industry
      • Growth Challenges
        • Stalling (# of affiliates & revenues)
        • Shrinking
          • Search-focused Affiliates Being Squeezed Out
          • Program Audits Revealing Too Many Naughty Affiliates (rule breakers)
      • Re-Defining Affiliate Programs
        • What You See is Not Always What You Get
      • Operational Challenges
        • Inflexible Affiliate Networks (tracking, reporting & payment)