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A C C M 2007 Jeff Molander State Of Industry

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Jeff Molander at the ACCM show 2007 on online affiliate marketing

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A C C M 2007 Jeff Molander State Of Industry

  1. 1. Affiliate Marketing: Restructuring Strategies in a Multichannel World <ul><li>Moderated by: </li></ul><ul><li>Jeff Molander </li></ul>Welcome to…
  2. 2. Agenda <ul><li>Meet the Panel </li></ul><ul><li>State of the Industry (Brief!) </li></ul><ul><li>Panel Discussion </li></ul><ul><li>Your Questions </li></ul>
  3. 3. Our Panel… Stephen Fuller-Rowell Director, eCommerce Chinaberry Inc.
  4. 4. Our Panel… Carol Steinberg Vice President, eCommerce David’s Bridal Inc.
  5. 5. Our Panel… Amanda Watlington, Ph.D., APR Principal Searching for Profit Inc.
  6. 6. Your Moderator Jeff Molander Principal The Partner Maker LLC Weekly Podcast: feeds.feedburner.com/WeeklyInsight
  7. 7. State of the Industry <ul><li>Search’s Intersection with CPA Affiliates </li></ul><ul><ul><li>Marketers Doing More Search! </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>eBay (banning search affiliates) </li></ul></ul><ul><li>Marketers: New Value Expectations </li></ul><ul><ul><li>Incremental Sales / Leads </li></ul></ul><ul><ul><li>Native Traffic </li></ul></ul><ul><li>New Metrics </li></ul><ul><ul><li>Lifetime Value </li></ul></ul><ul><ul><li>New-to-File Customers </li></ul></ul>
  8. 8. State of the Industry <ul><li>Growth Challenges </li></ul><ul><ul><li>Stalling (# of affiliates & revenues) </li></ul></ul><ul><ul><li>Shrinking </li></ul></ul><ul><ul><ul><li>Search-focused Affiliates Being Squeezed Out </li></ul></ul></ul><ul><ul><ul><li>Program Audits Revealing Too Many Naughty Affiliates (rule breakers) </li></ul></ul></ul><ul><li>Re-Defining Affiliate Programs </li></ul><ul><ul><li>What You See is Not Always What You Get </li></ul></ul><ul><li>Operational Challenges </li></ul><ul><ul><li>Inflexible Affiliate Networks (tracking, reporting & payment) </li></ul></ul>

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