Accm2007 Presentation A Manda

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Amanda Watlington at the ACCM show 2007 on affiliate marketing

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Accm2007 Presentation A Manda

  1. 1. Affiliate Marketing: Restructuring Strategies in a Multichannel World Amanda G. Watlington, Ph.D. Owner Searching For Profit www.searchingforprofit.com May 22, 2007 ACCM 2007 Boston, MA
  2. 2. What’s Up? <ul><li>Search Marketing – The driving force online. </li></ul><ul><li>Who’s Got the Power – How many ways can you say Google. </li></ul><ul><li>Recent Changes – Panama, Universal Search, MFA sites to be booted. </li></ul><ul><li>The Impact – It just got harder for affiliates. </li></ul>
  3. 3. How Users Find Sites Source: PiperJaffray, 2006
  4. 4. Search Is Pervasive 77% search at least 1x per day and 38% search >4x per day Source: PiperJaffray, 2006
  5. 5. Google’s Got It Nielsen//NetRatings – April 2007
  6. 6. Yahoo!’s Panama A black box which you pay for
  7. 7. Google Universal Search
  8. 8. Google Universal Search March 2007
  9. 9. Google Universal Search May 2007
  10. 10. Made for AdSense Gets the Boot
  11. 11. Affiliates Using Search <ul><li>Must work harder </li></ul><ul><li>Must get smarter </li></ul>
  12. 12. Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: amanda@searchingforprofit.com Thank You

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