1. December 28th, 2012 Published by: jeff123
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are much more likely to show interest if their friends are
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features and hide this message. 2. Encourage RSVPs via social media – There are
three main benefits to using social sign up services
like Eventbrite. For one, they’re simple to use and they
The 7 Best Ways to Promote an make it easy set up coupon codes, calendars, and
guest lists. Secondly, they make your life easier because
Event For Free the transactions are taken care of, you only pay a
By jeffseo on December 28th, 2012 percentage of the revenue, and you benefit from people
The 7 Best Ways to Promote an Event For Free finding your event in the search feature. Lastly, the social
elements make it easy for someone to tell their friends
By Ryan Connors, Published November 18, 2012 and encourage a higher participation rate.
3. Share of the event through social channels ­– You
know Facebook events and LinkedIn events are free
right? You literally can’t lose here. On top of that,
social notifications tend to multiply the bandwagon effect
and you want the bandwagon effect. Why? Because
when someone signs up for your rockin’ event, a notice
will show up in their friends newsfeeds and pique
For some businesses, event marketing comes naturally. their interests. Chances are, their friends are in similar
They have the resources to throw a bunch of money at markets and demographics and they are the people most
rd
3 parties and the promotions take care of themselves. likely to attend.
They’ve done it before, they know the drill and they know
it will work.
For the rest of us, event marketing is a timely endeavor
and a risky use of precious time where the returns aren’t
guaranteed. But who says event marketing has to cost
hundreds or thousands of dollars? While we may not
have the resources to hire fantastic speakers or offer
discounts that will break the bank, we do have the ability
to compete on a higher level. With a few tricks up our 4. #Hashtags are your friends – If your event doesn’t
sleeves, we can reach our goals to generate interest and have a hashtags associated with it- shame on you.
leads for weeks to come. Hashtags are a great way to build buzz around your
event and connect the people who are signing up, at the
Believe it or not, you actually have the power at your event, and following up. Word to the wise- you’ll want to
fingertips to promote your event and follow through with take a second to check Twitter before you pick a hashtag,
a rich, lasting marketing campaign for free. Here’s how… to make sure no one else it using it. After that, claim
1. Leverage your network – The term leverage may be your territory by tweeting it and adding it to all the other
beaten-to-death marketing cliché, but there’s a reason promotions. By notifying the attendees, in turn they will
it’s said so much and it boils down to this- the people add the hashtag to their related tweets before, during
most likely to believe in you and come to your events and after the event. If you happen to be a social media
are the people you already know and their friends. Make jedi/guru/rockstar, you’ll want to interact with the tweeps
them aware of your event by posting status updates, throughout the event. At minimum though, you should
website banners, email blasts and telling them about it keep an eye on who’s tweeting and make an effort to
in person. You want the bandwagon effect here. People connect with them.
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2. December 28th, 2012 Published by: jeff123
5. Live Blog the Event – If you’re a one man (or woman) Pinterest Marketing: Pinning With a Purpose
show, this probably won’t be possible. But if you have BY BETH HAYDEN | July 10, 2012
a team, make sure someone is tweeting the good stuff
in real time, using the hashtag of course- It’s a great In her book Pinfluence: The Complete Guide to
way to draw more interest to your company. By sharing Marketing Your Business with Pinterest, author Beth
updates and nuggets of wisdom, you’ll earn retweets Hayden gives step-by-step advice on using Pinterest
and exposure to the followers of the event and the to engage and connect with current and potential
attendees for free. customers. In this edited excerpt, Hayden explains how
to create a Pinterest marketing strategy.
6. Record videos and share them afterwards – If you
have speakers, this is a must. Granted they’ll have to be If you don’t think about strategy before you dive
on board, but if they’re on board with marketing in the intoPinterest marketing, your pinning efforts are very
st likely to be a giant waste of time.
21 century, this shouldn’t be a problem. A great video
can garner thousands of views on Youtube and provide 1. Define your ideal client.
wonderful follow-up content and leads for both parties. The critical first step in defining your online strategy is to
Free information? What a great way to give back to your identify your ideal client and create descriptive profiles of
the kind of client you’re trying to reach.
One of the best ways to create detailed, useful profiles is
to interview people. Ask some of your favorite clients as
many questions as you can. How old are they? Do they
have children? What specific problems do they wake up
thinking about? What words do they use in describing
themselves and the issues they are facing? What do they
do for fun? What websites and social media tools do they
industry. Who would have thought great free content is
use?
a lead generation tool?
Use the answers to create a detailed profile on each type
7. While you’re at it, why not have a live video
of client you are trying to attract. Write down the profile’s
stream? If you really want viral attention, you’ll need
description, add a photo and hang it in a prominent place
people tweeting your event from around the world.
in your office as a reminder to everyone on your staff.
While I doubt non-attendees would actively engage with
You can even give each profile a nickname, like “Sally
a Twitter stream, they will engage with a live video
the Bride-to-Be” or “John the Coach.”
and complement it with Twitter. But doesn’t that sound
expensive? Well, it’s actually free with this neat little The more you know about the customers you’re trying
workaround using Google+ and Youtube. Stream the to reach on Pinterest, the more successful you’ll be in
video live, save it for later and save a boatload of money connecting with them via your marketing efforts.
on marketing. 2. Know what your client wants.
Your next step is to define what your ideal client wants.
Original Post Your pins and boards will be much more appealing to
your target audience if you focus on your ideal client
while you’re pinning. Think about these various buyer
personas when you’re deciding whether to pin an image
Pinterest Marketing: Pinning or video.
With a Purpose AARP, for example, is using smart Pinterest strategy.
By jeffseo on December 28th, 2012
It cleverly-named boards that reach out to their target
audience, like “50-Plus Technology” and “Movies for
Grownups.” Senior members on Pinterest know that
this content is just for them, because it’s personalized
specifically for the needs and desires of the 50-plus
crowd. And when customers know that you’ve taken the
time to figure out what they want, they’ll keep coming
back for more.
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3. December 28th, 2012 Published by: jeff123
company stand for? What kind of lifestyle does it try to
promote, and why does that lifestyle appeal to your ideal
client?
If you pin things that you feel passionate about and
showcase your personality, you will create compelling
content that your followers will love.
3. Figure out where Pinterest fits into your overall 5. Offer valuable information.
marketing strategy. Pinterest gives you the opportunity to become a valued
Building relationships is great — but you want to do so in source of information to the folks you’re trying to reach.
a way that helps you meet your larger objectives. Keep in And if you view yourself as a source of information and
mind that Pinterest is just a part of your online marketing ideas, rather than as someone hawking their wares, you
strategy. Your goals are simple: Drive traffic back to your will be far more successful on Pinterest than if you focus
website, add people to your mailing list and turn those only on promoting and pinning your own products and
visitors into buyers. services.
Picture your marketing strategy as the wheel of a Yogurt maker Chobani maintains several boards that
bicycle. Your content-rich website or blog is the hub feature recipes from many different websites and blogs.
of that wheel, and social media tools like Facebook, And while many of the recipes include yogurt, not all do.
Twitter and Pinterest are the spokes. And while they The yogurt company knows that their target audience,
are very important spokes, they are nonetheless merely women, are always on the lookout for delicious and
spokes. Social media tools should act as distribution and simple recipes. So instead of just pinning links from its
traffic-building mechanisms for your website’s top-quality website, Chobani is in the business of solving problems
content. Building relationships and trust on social media for followers.
is incredibly important, as well. However, if the people People want to solve their problems, and that’s what they
with whom you’re building these connections never leave need or want your products and services for.
your Pinterest profile or Facebook page, then you are
spinning your wheels. If your Pinterest efforts aren’t
helping bring people to your business’s door, you need
to change the way you are using the site.
4. Let your personality shine.
Before you start pinning, you should also think about
things that you are passionate about that you can use as
springboards for content. The word “interest” is built right
into Pinterest’s brand name, so don’t commit the cardinal
sin of being boring when you pin.
Bethany Salvon of the travel blog BeersandBeans.com
lets her brand’s personality shine on herPinterest profile.
Some of her boards are what you would expect from a
travel blogger, but she also has collections on quirkier
topics, like her “VW and Tiny Homes” board, which
is dedicated to minimalist living spaces. People will
remember it, pass it on via social media and connect with
Salvon through this quirky content.
Also remember that you can use images and videos to
promote the idea behind your brand. What does your
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