Overview viet nam mobile market

OVERVIEW OF VIETNAM
2014
MOBILE MARKET
EDIT: XUANHM

OVERVIEW VIET NAM MOBILE MARKET 2014
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Overview Viet nam Mobile Market is researched by 1Pay team
Information
sources
in this report is quoted and complied from varius of
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Comment are from editor’s assessment.
We are welcome feedbacks and comments
Contact us: xuanhm@1pay.vn
Many thanks and Best Regards
from you
1Pay Team
Bring Value to you

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Mobile is booming industry in Viet Nam
State of this second highest growth rate in smartphone market
Some information you need to know to enter Vietnamese market
Oppoturnity and risky when join Viet Nam mobile market
Some case study of successful start up mobile business in Viet
Nam
Most Payment provider in Viet nam
Some Law and regulation of VietNamese government about game
industry
About 1Pay.vn
Finding your partner
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HOW DO YOU KNOW ABOUT VIETNAM
?
OR
Viet Nam Coffee Viet Nam War

HOW TO GET IN VIET NAM MOBILE MARKET

HOW TO GET IN VIET NAM MOBILE MARKET
Opportunity Risky
The high potiental in SEA market with high
ARPU and quantity of users mobile game also
Payment solution is comfortable and easy
for users. And also help publishers. Flexible
on payment term
Distribution channel is large and easy to
connect
 Regulation of government now still not
focus on Mobile Game
Gamers hard core are changing to mobile
game. They are lazy and spend less time for
game.
Users are not loyal
Regultion of Game is changing a lot
Distribution channel cost is high
(Special for Foreign publishers)
Most of Big Publishers in Viet nam already
joined mobile game industry : like VNG, FPT,
VTC,Sohagame,Game3…beside that Developer
from China come with their game, high
experience for operating and content step by
step get users like: Kunlun,
Koramgame,4olehgame,….

GAME MOBILE
PAID FOR PUBLISHER?
MARKET TRENDING 2014
Market
Share
WHO Top 3 game Revenue
Pay rate
Casual shoooting
“TenTen”
MMORPG
“Kiem Hiep”
MMORPG
“Mộng Hiep
Khách”
Top 3 game for Users
Dancing
“Auditon mobile”
Social
“Khu vườn Trên
Mây”
Shooting TPS
“Soldier”

GAME MOBILE MARKET TRENDING 2014
MMORPG with story of Kungfu still the best strategy in Viet Name market.Which game from
china and have good for Translation so that can easy
Khách” from Kunlun
for getting in market. Example: “Mộng Hiep
Casual Game:
Casual Shooting is full now with Tenten, ibomb,iga…
Dancing game with : Audition mobile, Beat 3D..
Find the new way:Which some new style like : fishing,shooting FPS,…. Can accquired users
Card Battle Game: From 2014, Many of them already launch. If just test market or get revenue
with lifetime of project is under 6 month can be ok for market.
SLG : Story about Three King Doms: So many Mobile game using this model. (The same with
Card Battle)

TIPS FOR GET IN VIET NAM MOBILE MARKET
ENTRY MARKET
In other market, Itunes and Google Play
products to maket first is fairly simple
usualy takes majority market share and bringing
However ,in Viet Nam market is more complicated, depending on the period time by 60-
90% ios device jailbreak and use regularly supply application resource other than Itunes.
For Android users, although Google play is still main channel to search for and download
game, applications, but
the users still have difference options with dozens of
downloading stores and
the internet communities provider file setting in free way
The complexity and fragmentation of smartphone market in Viet Nam brign many
difficulties but also create opportunities for publishers and Start up distribution channel .
Your game can be download from third party store with flexible policies.They are ready to
deliver your game to each user by difference way of Advertising that can not done by
Google play and Itunes.

Challenges in Publishing Mobile game in Viet nam
Store Payment provier
Ads Community
Distribution Channel

RIGHT CHANNEL FOR ACQUISITION USERS
WrongWay(Luanching and Right Way(by yourself is main and Corp with
yoursefl
Distribution by
Distribution Channel
Distribution
Chanel Media
50-60%
Facebook Revenue
Game ads
Game
Ads Net 40-50%
Revenue
Luanching and
distribution by
your self
Google
Play
Website Itunes

Distribution Mobile Companies
o Appota is one of biggest Third party Store in Viet Nam(already
have Ios and Android verison now) beside google play and
Itunes. They are very strong for distribution content with Ios
version.Their Distribution rate is : 30% until 40% Revenue(they
occure payment gateway)
oMwork and Eway: Using Affliate model for Distribution. They are
working with the Wapmaster network to Distribution Android and
Ios application. Their Distribution rate is: 40 until 60% after
Payment gateway. (payment gateway fee is around 15%. And
must be use their payment).
oVimarket and another third party store for Android: They
pushing their users to play game and get revenue share.Their
rate is 30% until 40% after payment gateway

ABOUT 1PAY
1 ABOUT US
 1PAY is one of the top mobile payment platforms in
Viet nam. The platform allows Merchants
(developers & companies) to make intergration
payment service for your applications with quick
connection and flexible payment methods. We supply
many modern mobile payment services (Card, SMS,
WAP, SUB charging...) from all of Telcos in Viet
nam.

2 CORE VALUES
Simple
Ease of use
Smart
Full access to factors affect to your
application in the market
by business intelligent tool
Seductive
Assisted you better than
an assistant
Secure
Secured byGeoTRUST
1
3
4
Core
Values
6
2 5
Speed
Hight speed not only in system
but also in payment
Scale
Easy for scale up
ABOUT 1PAY

3 BUSINESS MODEL
1PAY
platform
Payment service Providers
ABOUT 1PAY
Merchants
SMS
CARD
WAP
SUB
USSD
Payment
charging services
Application
s

4
ABOUT 1PAY
SMS WAP
Sign up
& Sign in
Active
payment
Services
Manage
Applications
Statistics as
business
intelligent
Tool
Withdraw
Funds
PROCESS USING PAYMENT SERVICES
Notes:
1) Sign up for free
2) Start using payment service as soon as active payment services by signing e-Contract online
3) integrating as many Applications as you have totally online
4) Make withdraw money direct to your bank account

5
PAYMENT POLICIES
Down payment on a haft of a
month
ABOUT 1PAY
SMS WAP
• On the date of 16, Merchant send Set of
Payment bills for 1PAY’s Approval .
• Merchant received money after two
working days as soon as 1PAY received
Set of Payment bills.
Payment monthly
• On the date 1 to 5 next month,
Merchant send Set of Payment bills for
1PAY’s Approval .
• Merchant received money after two
working days as soon as 1PAY received
Set of Payment bills.
Notes: Merchant’s Total money received monthly equal to total revenue last business
moth deducted deposit and Taxes (if any).

6 CONTACT
 Business development
Mr.: Huynh Minh Xuan
Email: xuanhm@1pay.vn
Mobile: +84935101814
Website: http://1pay.vn
Mail: info@1pay.vn
Hotline:
ABOUT 1PAY

Overview viet nam mobile market

Overview viet nam mobile market

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