Vail resorts case study: adding ten thousand facebook likers in one month
Case Study: Adding 10,000+ Facebook likers in one month Jamie Duklas – Director of Social Media P1
SummaryClient:Overview: Vail asked Booyah to increase its Facebook likersusing a combination of paid (Facebook advertising) andorganic liker growth strategies.Goals: Vail was focused on growing specific target marketsamongst its likers where it currently had low totals. The overallgoals of this campaign were: • Significantly increase Facebook liker total • Help Vail come closer to being the #1 ski resort on Facebook (at #5 when we started) • Target International Facebook profiles for the majority of these new likes • Keep Facebook liker acquisition at under $1 per new liker P2
Results The results of this Facebook liker growth campaign included: • Grew likers by 10,400+ in one month moving Vail from the #5 ski resort on Facebook to #3 • 9,049 likers added directly from Facebook advertising • Increased total Facebook page likers by 29% • Final cost per liker gain from advertising was $0.90 P3
Strategic Execution• Used targeted Facebook ads with clear copy• Sent traffic to a custom landing tab with the Vail Mountain Facebookpage that had direct messaging to “like” Vail and the benefits for doing so•Further increased likers organically by including a reveal tab. After likingthe page the tab changed and requested you share with your friends inorder to “make Vail Mountain the #1 Ski Resort on Facebook” P4
Our work & our clients: Social Mobile Advertising Media Online Shopping Search Display SEO Engines Paid Email Marketing Search Local Creative Map Paid Optimization Shopping Inclusion Services Engines P5
Connect with us:Booyah Online Advertising facebook.com/booyah twitter.com/booyahagencyJamie Duklas twitter.com/jduklas linkedin.com/in/jamieduklas http://social-media-strategist.com/ slideshare.net/jduklas Jamie Duklas | Director of Social Media | Booyah Online Advertising 11030 CirclePoint Road | Suite 350 | Westminster, CO 80020 ph: 303.345.6634 | fax: 303.345.6734 | booyahadvertising.com P6
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