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Vail resorts case study:   adding ten thousand facebook likers in one month
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Vail resorts case study: adding ten thousand facebook likers in one month

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How Booyah Online Advertising added 10,000 likers to the Vail Resorts Facebook page in one month.

How Booyah Online Advertising added 10,000 likers to the Vail Resorts Facebook page in one month.

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  • 1. Case Study: Adding 10,000+ Facebook likers in one month Jamie Duklas – Director of Social Media P1
  • 2. SummaryClient:Overview: Vail asked Booyah to increase its Facebook likersusing a combination of paid (Facebook advertising) andorganic liker growth strategies.Goals: Vail was focused on growing specific target marketsamongst its likers where it currently had low totals. The overallgoals of this campaign were: • Significantly increase Facebook liker total • Help Vail come closer to being the #1 ski resort on Facebook (at #5 when we started) • Target International Facebook profiles for the majority of these new likes • Keep Facebook liker acquisition at under $1 per new liker P2
  • 3. Results The results of this Facebook liker growth campaign included: • Grew likers by 10,400+ in one month moving Vail from the #5 ski resort on Facebook to #3 • 9,049 likers added directly from Facebook advertising • Increased total Facebook page likers by 29% • Final cost per liker gain from advertising was $0.90 P3
  • 4. Strategic Execution• Used targeted Facebook ads with clear copy• Sent traffic to a custom landing tab with the Vail Mountain Facebookpage that had direct messaging to “like” Vail and the benefits for doing so•Further increased likers organically by including a reveal tab. After likingthe page the tab changed and requested you share with your friends inorder to “make Vail Mountain the #1 Ski Resort on Facebook” P4
  • 5. Our work & our clients: Social Mobile Advertising Media Online Shopping Search Display SEO Engines Paid Email Marketing Search Local Creative Map Paid Optimization Shopping Inclusion Services Engines P5
  • 6. Connect with us:Booyah Online Advertising facebook.com/booyah twitter.com/booyahagencyJamie Duklas twitter.com/jduklas linkedin.com/in/jamieduklas http://social-media-strategist.com/ slideshare.net/jduklas Jamie Duklas | Director of Social Media | Booyah Online Advertising 11030 CirclePoint Road | Suite 350 | Westminster, CO 80020 ph: 303.345.6634 | fax: 303.345.6734 | booyahadvertising.com P6