More Related Content Similar to Presentation by Joe Bachana of DPCI at Lavacon 2012 (20) Presentation by Joe Bachana of DPCI at Lavacon 20122. About The Speaker
! Content Technology Professional since 1983
! First jobs at Ad Agencies
! Next @ The New York Times, then the AP
! Went into IT consulting in 1997
! President/Founder of DPCI (www.databasepublish.com)
! Just completed the MPA’s new www.magazine.org platform
! Just completed Latina Media Ventures www.thelatinkitchen.com
! Completed new hyperlocal media platform www.dnainfo.com
! Recently completed Scholastic Trade eBook strategy
! Working with the UN on its global content strategy
! Dozens of other integration and development projects going
on at DPCI
! Oh, the war stories!
3. Goals of this Session
! Understanding the differences in
multi-channel strategies
! Technology options that meet the needs of
the different multi channel delivery strategies
! Low hanging fruit: Quick steps your
organization can take to deliver content
to different channels
! Modern Case Studies/Examples
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
4. Current State
Ø Publishers create and manage editorial/
production content with a desktop application
such as InDesign, QuarkXPress or the like
Ø Manuscripts in MS Word or Open/NeoOffice
Ø Book, periodic literature publishers leverage
workflow platforms like WoodWing, K4
Ø Much copy/pasting done to get
content from one channel to another
Ø Issue: Content parked in legacy
file formats
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
5. Dependencies for Cross Media
! How structured the content is
! Whether the publisher will allow for templated
”mail merge” of content and presentation vs.
requiring lovingly handcrafted design layouts
! Whether the publication is very short or
long form, requiring rules-based imposition
and pagination
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
6. Impediments to Cross Media
! Content not Centralized
! Content not semantically enriched or tagged
! Workflow Challenges
! Automation vs. Design Imperative
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
7. Qualifying Cross Media Channels
! Print
! Web
! Mobile/Tablet
! EReader / EBook
! Email/PURL versioning
! TV (Spot versioning)
! Interactive Object Versioning
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
8. Business Cases for Cross Media
! Consumer/Enthusiast Magazine
! B2B Publishing
! K-12 Book Publishing
! Higher Ed Publishing
! STM Journal
! Marketing Communications
! Direct Mail (Brochures, buckslips, letter, etc)
! Catalog
! Fact/Sell sheets
! ROP Advertising
! FSI/Circulars
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
9. Popular Technology Options
! Print:
! Adobe InDesign Server
! Digital Flywheel
! XMPie
! Typefi
! QuarkServer
! Tablet:
! Custom Android App development
! Custom iOS App development
! eBook Publishing:
! Calibre
! InDesign CS5.5-to-ePub
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
10. “Low Hanging Fruit” Options
! Apple iBooks Author
! Pros/cons
! Adobe Digital Publishing Suite, Quark
AppStudio (Aquafadas)
! Pros/Cons
! HTML5 development
! Pros/Cons
! Quick Demonstration
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
11. Case Study: Daily Racing Form
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
20. TREND: Composite Content Apps
! “Content-enabled Vertical Applications” (CEVA)
! Manifold content contribution interfaces/experiences
! Manifold content consumption interfaces/experiences
! Fungible/dynamic workflows
! ECM did not address these challenges well, only
storing and allowing users to interact with DATA, not
rich content
! ECM addressed discoverability, not process
and ‘processing’ (editing) of content
! CCAs support content processing
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
21. CCA Framework
! For Composite Content Applications you need an
application platform (way to deliver applications) that
can communicate via Internet and with your
repository
! CCA must be able to leverage workflow capabilities
of your repository
! Know what your content application options/
requirements are before you start
! ECM/CMS isn’t about just rich text editing or
form-based content entry any longer
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
22. Leveraging Existing Apps for CCA
! Adobe products (InDesign, InCopy, FrameMaker,
Illustrator, Photoshop, AIR apps)
! MS Office (Word, Excel), MS OfficeLIVE?
! OpenOffice/neoOffice
! oXygen XML Editor, Altova XMLSpy, Liquid XMLEditor
! Zoho Writer
! GoogleDocs?
! Balsamiq? Axure? (wireframing)
! Other?
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
23. Case Study: The United Nations
! The Future:
! Editorial production integrated with an open source
repository
! Real-time indexing against UN taxonomy
! Presentation of content through an open-source website built
using Responsive Design technologies
! Traditional channels to deliver print files to UN image setting
devices in print shop
! Old school ‘download’ of PDF files on demand
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
24. Emerging Innovations at DPCI
! InDesign, Word, and Drupal
! InDesign Server and Drupal
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
26. MS Word Integration w/ Drupal D2WORD - DRUPAL
MICROSOFT WORD
D2WORD ADDIN D2WORD ADDIN
MICROSOFT WORD
DRUPAL
SERVICES MODULE
D2WORD ADDIN D2WORD ADDIN
MICROSOFT WORD
MICROSOFT WORD
Drupal 7 & services module with endpoint defined with JSON formatter Desktop running Microsoft Word 2007 or 2010 & D2Word AddIn Installed
www.databasepublish.com
Word AddIn created in .NET using C# as a language of implementation. JSON (JavaScript Object Notation)
© 2012 DPCI. All Rights Reserved.
27. InDesign Server Integration w/ Drupal DIGITAL FLYWHEEL SOLUTION
OPS WEB APPLICATION
DRUPAL DIGITAL FLYWHEEL
.NET CLASS LIBRARY
INDESIGN SERVER
IDSM DIGIFLY – VB.NET EXECUTABLE
FILE SYSTEM
MS SQL SERVER 2008 DATABASE
ENTERMEDIA SERVER
INDESIGN LIBRARY
IMAGE MAGICK LIBRARY
ENTERMEDIA SERVER
FILE SYSTEM
COMCAST STORE OPS WEB SERVICES
XMPIE SERVER
.NET CLASS LIBRARY
ASP.NET 4.0 Web Application on IIS 7 for Marking Up Template, Creating Business Rules, Configuring Dynamic MS SQL 2008 Database Server to Store Mark Up, Data Schema, Business Rules
Disclaimer, Creating Data Schema, Document Listing and Dynamic Disclaimer
ASP.NET 4.0 SOAP Web Services on IIS 7 for Checking in Template and Creating and Updating a Document Entermedia Server – External to Digital Flywheel
Java Web Application on Apache for Load Balancing, HTTP Interface to IDS, Scaling Of Images. Drupal Digital Flywheel - External to Digital Flywheel
VB.NET executable reads xml File and flows content into InDesignDocument using InDesign Library OPS Web Application Users - External to Digital Flywheel
www.databasepublish.com
Multiple Instances of InDesign Server Running as Windows Service Comcast Store - External to Digital Flywheel
Files in File System. This includes XML, InDesign, JPEG etc XMPIE Server
© 2012 DPCI. All Rights Reserved.
28. Emerging Innovations at DPCI
! InDesign, Word, and Drupal (Demos)
! InDesign Server and Drupal (Demo, if time)
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.
29. Its Still About The Workflow
! Innovations will continue to emerge
where media-independent workflow
engines will be used to manage
flexible data/file types in situ
! Cross-Media delivery proceeds
to be more about channel
connectors/converters
www.databasepublish.com
© 2012 DPCI. All Rights Reserved.