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WHAT WE KNOW ALREADY
There are   6.8 million * moneycontrol.com unique users/ month   Source: Comscore  WW Dec 2011
There are   1 million+ moneycontrol.com app downloads across various platforms Source: Comscore  WW Dec 2011
11600+ Followers on twitter Source: Comscore  WW Dec 2011
520,000 Fans on Facebook Source: Comscore  WW Dec 2011
Once upon a time…. Not so long ago….. We asked our audience what they wanted… … . And here’s what they told us
The survey had  903  respondents 232 Female 671 Male
An youthful audience – 44% users between 18-34 yrs 89% are Grads/ Post Grads 55% salaried while 33%  Entrepreneurs
CONNECTING…..
61% use smartphones to access WAP sites and access information on the move plans to buy a new handset
75% Of moneycontrol.com users subscribe to 2 or more GSM networks
27% Of moneycontrol.com users want to shift or add a new network  Price and connecitivity are the 2 main causes for change
is the most preferred OS –  46% Followed by 16% 15% 10%
LIFE ON THE FAST LANE …
[object Object],[object Object],[object Object],31%  plan to buy a new car in the next 3 months
Expensive cars in Demand 11%  of users have a Budget of  20 lakh+   60%  users have a Budget of about  6 lakhs
>70% Users are considering a loan for their auto purchase
>50% Users search online for Car related information
ELECTRONICALLY YOURS…
32% Users planning to buy a personal electronic item in Q4-  2011-2012
34% Users planning to invest in a PC/Laptop/Tablet over the next quarter
23%  people want to buy washing machines 26%  people want to buy TVs 13%  people want to buy Air Conditioners 18%  people want to buy Refrigerators 12%  people want to buy Home Theaters 8%  people want to buy Microwaves Purchase Intent
Thank You

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