How Product and Design
   Come Together




      Charlotte UX Group
        June 14, 2010

        Jason Silverstein
quick intro

•   hi.

•   unc - chem, journ. // smu - biz

•   video > internet des/dev > inet biz.

•   thsn > nba > thsn...
introduction to product




  up first: new or existing
new: products usually start vague
or want to improve on @#$%
existing products: layers...
...and constant
 renovations or
      additions
a few assumptions




 (to help todayʼs flow)
you understand market(s)
you want profit
you have passion for your
product and audience
you want to work for your goals
you have a team or org
products do die :-/




    (*moment of silence.*)
product framework(s)
people, process & product

• people - the product organization
  • egos. camaraderie. leadership.
• process - activities &...
uniqueness of product org roles

• product manager
• sales & business development
• marketing (and/or content)
• engineeri...
more specialization!
UX/UED as host/hostess (?)




subtitle: you own more than “pretty”
visible parts of the house, inc. entrance
interior design, too (visual design)
some info/site
    architecture
(interaction design)
providing good guest /
 visitor cues (usability)
“other things as assigned”

• prototyping / testing
• “you figure it out”
• banner ads (still happens, I know)
• interpreti...
examples of UX/product alignment
interfaces: little things do matter
consistency, site-wide (style guide)
consistency, network-style (ex. 1)
consistency, network-style (ex. 2)
follow internet “standard” UI
in closing


•   UX is the presentation of business goals

•   specialization is double-edged

•   you must communicate, h...
end
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Charlotte UX Meetup

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Created for a user experience design Meetup.com group in Charlotte, this presentation focuses on how design and experience affect business goals.

Published in: Technology, Business
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  • Examples in internet industry:
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  • Charlotte UX Meetup

    1. 1. How Product and Design Come Together Charlotte UX Group June 14, 2010 Jason Silverstein
    2. 2. quick intro • hi. • unc - chem, journ. // smu - biz • video > internet des/dev > inet biz. • thsn > nba > thsn > ss > y > oi > acbj • husband. dad. health & fitness. sports. photo. • @sleuth // jasonsilverstein.com
    3. 3. introduction to product up first: new or existing
    4. 4. new: products usually start vague
    5. 5. or want to improve on @#$%
    6. 6. existing products: layers...
    7. 7. ...and constant renovations or additions
    8. 8. a few assumptions (to help todayʼs flow)
    9. 9. you understand market(s)
    10. 10. you want profit
    11. 11. you have passion for your product and audience
    12. 12. you want to work for your goals
    13. 13. you have a team or org
    14. 14. products do die :-/ (*moment of silence.*)
    15. 15. product framework(s)
    16. 16. people, process & product • people - the product organization • egos. camaraderie. leadership. • process - activities & workflow • distinct groups. right tools. versions. • product - the initiative(s) • features. roadmaps. ownership.
    17. 17. uniqueness of product org roles • product manager • sales & business development • marketing (and/or content) • engineering, systems and ops • customer service • and now...
    18. 18. more specialization!
    19. 19. UX/UED as host/hostess (?) subtitle: you own more than “pretty”
    20. 20. visible parts of the house, inc. entrance
    21. 21. interior design, too (visual design)
    22. 22. some info/site architecture (interaction design)
    23. 23. providing good guest / visitor cues (usability)
    24. 24. “other things as assigned” • prototyping / testing • “you figure it out” • banner ads (still happens, I know) • interpreting and communicating alignment with business/pms • more...
    25. 25. examples of UX/product alignment
    26. 26. interfaces: little things do matter
    27. 27. consistency, site-wide (style guide)
    28. 28. consistency, network-style (ex. 1)
    29. 29. consistency, network-style (ex. 2)
    30. 30. follow internet “standard” UI
    31. 31. in closing • UX is the presentation of business goals • specialization is double-edged • you must communicate, have passion • you must be ok with change • letʼs chat (more!)
    32. 32. end
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