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Charlotte UX Meetup
 

Charlotte UX Meetup

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Created for a user experience design Meetup.com group in Charlotte, this presentation focuses on how design and experience affect business goals.

Created for a user experience design Meetup.com group in Charlotte, this presentation focuses on how design and experience affect business goals.

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  • Examples in internet industry: <br /> Front-end. PHP. Ruby. HTML5. UX. <br /> Sysadmin. Perl. Cocoa Touch. <br /> Analyst. SEO/SEM. Ad Ops. Media buyer. <br /> Social marketing. <br />
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Charlotte UX Meetup Charlotte UX Meetup Presentation Transcript

  • How Product and Design Come Together Charlotte UX Group June 14, 2010 Jason Silverstein
  • quick intro • hi. • unc - chem, journ. // smu - biz • video > internet des/dev > inet biz. • thsn > nba > thsn > ss > y > oi > acbj • husband. dad. health & fitness. sports. photo. • @sleuth // jasonsilverstein.com
  • introduction to product up first: new or existing
  • new: products usually start vague
  • or want to improve on @#$%
  • existing products: layers...
  • ...and constant renovations or additions
  • a few assumptions (to help todayʼs flow)
  • you understand market(s)
  • you want profit
  • you have passion for your product and audience
  • you want to work for your goals
  • you have a team or org
  • products do die :-/ (*moment of silence.*)
  • product framework(s)
  • people, process & product • people - the product organization • egos. camaraderie. leadership. • process - activities & workflow • distinct groups. right tools. versions. • product - the initiative(s) • features. roadmaps. ownership.
  • uniqueness of product org roles • product manager • sales & business development • marketing (and/or content) • engineering, systems and ops • customer service • and now...
  • more specialization!
  • UX/UED as host/hostess (?) subtitle: you own more than “pretty”
  • visible parts of the house, inc. entrance
  • interior design, too (visual design)
  • some info/site architecture (interaction design)
  • providing good guest / visitor cues (usability)
  • “other things as assigned” • prototyping / testing • “you figure it out” • banner ads (still happens, I know) • interpreting and communicating alignment with business/pms • more...
  • examples of UX/product alignment
  • interfaces: little things do matter
  • consistency, site-wide (style guide)
  • consistency, network-style (ex. 1)
  • consistency, network-style (ex. 2)
  • follow internet “standard” UI
  • in closing • UX is the presentation of business goals • specialization is double-edged • you must communicate, have passion • you must be ok with change • letʼs chat (more!)
  • end