The Adams Family group presented their marketing plan for Nike to Faizan Baloch. The group conducted a survey that showed that people place importance on fitness and view champions as role models. Most respondents said they change their footwear when it is torn. The group's concept was that people make ideals of champions to achieve their goals through struggle and hard work. Their video presentation emphasized Nike's history and how the brand can motivate people to achieve success through dedication to fitness.
2. GROUP: THE ADAMS FAMILY
MEMBERS:
ALI HASSAAN ZIA
JASIR KAMAL
OWAIS RAFIQUE
RAKESH KUMAR
SHEHRYAR KHALID
PRESENTED TO: FAIZAN BALOCH
3. Introduction
• Nike Company History begins in 1958.
• Started by a track runner by the name of Phil
Knight and his coach, Bill Bowerman.
• Originally called Blue Ribbon Sports, but was
soon changed to Nike.
• Nike accounts for 33% of the global market
share in the athletic footwear industry.
13. Q-9 What drives you to buy footwear?
11%
27% Ads
Need
price
46% Brand name
9% quality
7%
14. Q-10 How often do you buy new
shoes?
monthly
36% occasionally
49%
new fashion
torn shoes
15%
15. EXTRACT
• People dream about achieving their goals
• Majority of them do idealize champions
• People tend to place emphasis on fitness
• Majority of our target consumers change their
footwear when it is torn
17. Concept
• People make ideals in life and they believe
them as their champions
• Success is achieving goals
• To be successful you have to struggle and
work hard
• People change their shoes when they are torn
