Changes in the way we learn, interact and share information mean that a new approach is needed when designing brand experiences and live events. Each quarter, FreemanXP release our take on the brand experience trends that we believe will impact on the ability of brands to connect with their target audiences in meaningful ways. Here's a short selection of trends driving event innovation as shared at the Conference & Hospitality Show held in March 2015 in Leeds, UK.

1. Brand Experience Trends 2015
CHS15 – Innovation Hour

2. Freeman ranked as the largest global event-
marketing company in AdvertisingAge’s ranking
of the “World’s 50 Largest Agency Companies.”
In the U.S., Freeman was listed among the
largest Experiential/Event agencies, as well as
Promotions agencies, ranking #2 in both
categories.

3. CHANGE / VISION
3

4. Changing Learning Models
2015 Trends

5. Sensory Immersion
2015 Trends

6. New Event Formats
2015 Trends

7. 2015 Trends
Event Spaces as a Brand Icon

8. High Value Sponsorship
2015 Trends

9. Eventjacking
2015 Trends

10. Taking Risks
2015 Trends

11. Experiential Trends 2015
questions

12. Brand Experience Trends 2015
CHS15 – Innovation Hour
Jane Baker
VP Client Services
FreemanXP
Email: jane.baker@freemanxp.com
Web: www.freemanxp.com
Twitter: @janelcbaker @freemanXP