Everyone knows by this point that SEO is important. Any business that depends on new lead generations will not get too far without having search engines bringing these leads to them. Clever people would already know to add all the meta tags possible, engage in social media, get many backlinks, etc. We all strive to get to the top page on Google, Yahoo, and all of the other search engines. Once we get there, we can just leave it right? wrong. SEO, just like anything in life, dies with time. http://www.bragdeal.com/blog/article/why-maintaining-seo-is-important

1. Why Maintaining SEO Is Important!
Everyone knows by this point that SEO is important. Any business that depends on
new lead generations will not get too far without having search engines bringing these
leads to them. Clever people would already know to add all the meta tags possible,
engage in social media, get many backlinks, etc. We all strive to get to the top page on
Google, Yahoo, and all of the other search engines. Once we get there, we can just
leave it right? wrong. SEO, just like anything in life, dies with time.
Once you finally get your website up and running on the web, all the fancy code and
dynamic database that is built into your pages becomes pure static html. This way,
search engine are able to send "spiders" to crawl your website's skeleton from top to
bottom. By doing so, they collect the necessary data for the algorisms they have
developed, from which they assign a rating to your website. Here is a list of some of
the things they look for:
- Is your website's code written using the latest HTML5 language
- Does it follow the schema rules
- Is the code optimized
- Has anything changed in the past few days/months
- Is there any dead links
- Is there any authoritative link
- Are there dead pages that did not load
- How slow did the website load

2. This is just a brief summary of what search engines do, and if any of these is not done
correctly, your competitors probably did their homework - putting themselves on top
of you on the search rankings.
Now that you know the basics of maintenance for SEO, there are many other factors to
watch out for. One of them is running out of SEO juice. What that means is, even if
you have a professional website with the most extensive SEO done, if you redesign
your website, change a domain, or edit certain parts, it can either improve or harm your
performance on the search results.
For example, if your website, for the last 10 years, used to have a 'contact us' page like
this:
http://www.bragdeal.com/branding/logo
http://www.bragdeal.com/branding/website
But now, with the redesign website it becomes:
http://www.bragdeal.com
These two are completely different URL's although they link to the same page.
Although the first link gained a lot of recognition from search engines over the years, it
does not automatically transfer to the new link you created simply because it is the
same page inside. The search engines actually treat the new modified link as though it
a complete new website address and you guessed it, it starts the SEO all over from
scratch. Can this issue be fixed? Of course. Leave a comment below and subscribe to
our news letter to find out how!
Sincerely,
BragDeal Team
Web Design Vancouver