Burberry Power Point

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Burberry Power Point

  1. 1. Jaime Nguyen
  2. 2. Company History <ul><li>1856 Thomas Burberry opened up a small shop in London. </li></ul><ul><li>1880 Gabardine (a breathable waterproof material) was developed by Burberry. </li></ul><ul><li>1901 The Equestrian Knight trademark was introduced. </li></ul><ul><li>1924 The Burberry check print exposed to the public. </li></ul>
  3. 3. Burberry Check <ul><li>The red, black and white check pattern is synonymous with the classic brand. </li></ul><ul><li>The print was created in 1924 and used as lining for the trench coats. </li></ul><ul><li>In 1967, Burberry expanded their check print to other merchandise including handbags, umbrellas, and scarves. </li></ul>
  4. 4. Overexposure <ul><li>Rose Marie Bravo (former CEO) wanted to expose more people to the brand </li></ul><ul><li>The market became saturated with counterfeit items </li></ul><ul><li>The check print started to look “cheap” </li></ul>
  5. 5. Change <ul><li>With the new CEO, Angela Ahrendts, the company is: </li></ul><ul><ul><li>Producing more quality pieces </li></ul></ul><ul><ul><li>There are less merchandise with the check print </li></ul></ul><ul><ul><li>A larger check pattern, the Nova check was introduced </li></ul></ul>
  6. 6. Location
  7. 7. Target Market <ul><li>Upper class citizens </li></ul><ul><li>Wealthy business owners, CEOs and COOs and their spouses </li></ul><ul><li>Worldly citizens </li></ul><ul><li>Label conscious shoppers </li></ul><ul><li>Celebrities </li></ul><ul><li>Consumers seeking quality merchandise </li></ul>
  8. 8. Celebrities Wearing Burberry
  9. 9. Burberry Ads
  10. 10. Gucci Ads
  11. 11. Louis Vuitton Ads

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