Mobile Services

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    Mobile Services - Presentation Transcript

    1. Recom Systems Limited IPR Recom Systems Limited (Internal Document)
    2. Mobile Services With Difference
      • Only mobile service in the world supported by Artificial Intelligence Engine
      • Most focused customer services
      • First service to Launch Hundreds of Other Services on Mobile Networks
      • Enterprise Solutions on Mobile Networks
      • Home Solutions on Mobile Networks
      • Video Services on Mobile Networks
      • Internet and data services on mobile networks
      • Network 100% integrated to Next Generation Networks
      IPR Recom Systems Limited (Internal Document)
    3. MSC BSC BTS BTS BTS BTS BTS BTS Radio Link Basic G S M architecture IPR Recom Systems Limited (Internal Document)
    4. M S C MSC Function Split A MSC Function Split B Soft Switch MSC Functionality Split in Two and Soft Switch Integrated IPR Recom Systems Limited (Internal Document)
    5. Soft Switch Services Creation Platform Data bases Soft switch Functions Enhanced for Mobile Applications IPR Recom Systems Limited (Internal Document)
    6. Telecommunications 2009 Requirements
      • Video conferencing
      • Video Streaming
      • E-commerce
      • Mobile High speed Networks
      • Land Line Optical Fiber Networks
      • IP Video on demand networks
      IPR Recom Systems Limited (Internal Document)
    7. Cost Benefits
      • 50% savings in infrastructure costs
      • Networks good for next 20 to 30 years
      • Vertical and horizontal expansion
      • High revenue per subscriber
      • 100 % technology control
      • Extremely fast roll out of the networks
      IPR Recom Systems Limited (Internal Document)
    8. Triple Play Architecture Main Domains IPR Recom Systems Limited (Internal Document) IP-MPLS Backbone Core IP Domain Core & Edge Routers and Switches Data Domain Switches, BRAS, Firewall, Storage Video Domain VoD Servers, Encoders, IRDs, MiddleWare Access Domain Triple-Play Access Media GW / Access GW Mngt, QoS, SLA Management Domain Soft-Switches Voice Domain Multimedia Server Home Domain CPEs, STBs, Home Network
    9. Advantages
      • Network will be based on 2009 technology
      • Network will meet the requirements of customer today
      • Existing operators will find extremely difficult to migrate to new technology due to high infrastructure costs of the installed equipment
      • Overlay networks over existing network infrastructure and create a very fast roll out.
      IPR Recom Systems Limited (Internal Document)
    10. EdgeLink V24S VDSL IPR Recom Systems Limited (Internal Document) Demarcation x 10 P PE PE x 10 GigE Aggregation & switching x 10 x 10 x 10 Aggregation Demarcation Metro c ore Metro Ethernet access CPE T-Marc T-Marc T-Marc T-Marc T5-Compact-F T5-Compact-F T-Metro T-Metro 1 st Aggregation 2 nd Aggregation T-Marc T5-Compact-G T5-Compact-G Eth/FE/GigE Eth/FE/GigE Sub 50mSec GigE Ring Sub 50mSec Gig Ring Eth/GigE Eth/GigE Core Routers BB RAS T-Marc Eth/GigE Eth/FE EdgeGate Outdoor VoIP GW Firewall Soft Switch Signalling GW SS7/TDM IPTV Server IPTV Server IPTV Server IPTV Middleware IPTV Middleware
    11. IPR Recom Systems Limited (Internal Document) Existing BSNL Network Other Operators Advanced Mobile Services Network
    12. Voice Domain SIP-T IP/MPLS Backbone H.248 Soft Switch Signaling GW SS7/TDM Signaling GW SS7/TDM App. Server Local Switch nxE1 Voice H.248 MGCP GE Analog set Firewall Line GW Analog set MGCP GE Firewall Mngt Access Domain Access Domain Trunks GW Trunks GW Local Switch nxE1 Voice GE GE Soft Switch IPR Recom Systems Limited (Internal Document) Line GW RPR Access RPR Access
    13. Data / Internet Domain ISP block Diagram IP/MPLS Core Networks IPR Recom Systems Limited (Internal Document)
    14. Data Domain - POP Deployment DSLAM Gig ETH 10-Gig ETH 10Gig -E Metro Gig ETH 10-Gig ETH DSLAM Metro SW Metro SW 1Gig -E Metro Gig-E Gig-E Gig-E IPR Recom Systems Limited (Internal Document) IP/MPLS Core BRAS Soft-switch VoD LDAP/SQL/ AAA/Portal/DHCP TG Storage
    15. Access Domain - Enterprise Solution for Corporates DSLAM Splitter CPE PC STB Analog Phone 1Gig-E Agg 10Gig-E Agg BRAS’s MPLS DHCP Ethernet to the Premises IPR Recom Systems Limited (Internal Document) Back-Office
    16. Distributed Video Headend MPEG Encoders VoD Servers GE/10GE Local Content Content & IRDs MiddleWare
        • VoD & NVoD
        • TV channels – unicast & multicast
        • Games on demand – interactive, multiplayer
        • Network PVR with full DVD-like controls
      Optibase Video Server Bitband Video Streaming IPR Recom Systems Limited (Internal Document)
    17. Video Domain Triple Play Access ADSL2+ GE Settop Box Fax Telephone Internet Fibre Copper Vollbest. z.B. 240 Ports 48 Ports 48 Ports 48 Ports 48 Ports ADSL, AnnexB G.SHDSL VDSL Synch. E1, PPP IPR Recom Systems Limited (Internal Document) $
      • Back Office
      • Billing
      • Customer Management
      • Network Management
      Distributed Video Headend MPEG Encoders VoD Servers GE/10GE Local Contents Content & IRDs MiddleWare
    18. Dynamic service creation
        • Flexible Service Creation Environment :
        • Designing and launching new pricing plans instantaneously 
          • Designing and launching corresponding revenue-generating services
          • Interfacing and integrating seamlessly with third-party modules (including export/import functions) 
          • Service Provisioning (including third-party modules) 
          • Targeting and segmenting markets using Class of Service (COS) and Subscriber Life-Cycle Policy (LCP) mechanisms 
          • Acquiring and retaining subscribers through the most cost-effective methods
      IPR Recom Systems Limited (Internal Document)
    19. WiMax
      • 70 megabits per second
      • Encrypted data keys to prevent unauthorized users from stealing access
      • Range - 30-mile (50-km) radius from base station
      • Frequency bands - 2 to 11 GHz and 10 to 66 GHz (licensed and unlicensed bands)
      • Defines both the MAC and PHY layers and allows multiple PHY-layer specifications
      • VoIP allows people to make local, long-distance and even international calls through a broadband Internet connect
      IPR Recom Systems Limited (Internal Document)
    20. IPR Recom Systems Limited (Internal Document)
    21. Mobile Services IPR Recom Systems Limited (Internal Document)
    22. IPR Recom Systems Limited (Internal Document)
    23. IPR Recom Systems Limited (Internal Document)
    24. Databases Data Marts Data Marts Data Marts Data Marts Data Marts Data Marts Data Marts A I Engine Business Intelligence Platform GP Engine IPR Recom Systems Limited (Internal Document)
    25. Mobile Services IPR Recom Systems Limited (Internal Document)
    26. Mobile Services Mobile Services IPR Recom Systems Limited (Internal Document)
    27. Mobile Services Mobile Services IPR Recom Systems Limited (Internal Document)
    28. Network Design IPR Recom Systems Limited (Internal Document)
    29. Merging Advanced Technologies GSM Network Soft Switch & Triple Play Dynamic Service Creation Environment Enterprise Services ERP BI CRM SOHO Conference Internet Games Supported By AI Engine AI Engine G P Engine IPR Recom Systems Limited (Internal Document)
    30. RAD Environment
      • Rapid applications development using Genetic Programming like giving trade decision in less than 5 seconds on Gold, Stocks and Commodities for Intraday Traders. This service alone can hook investors to their mobiles for hours.
      • Executing trade orders through GSM.
      • 200+ Applications can be developed for Global markets. These applications are new and directly deployable on GSM Networks by operators as well by third parties.
      IPR Recom Systems Limited (Internal Document)
    31. Secret Document J S Bawa IPR Recom Systems Limited (Internal Document)
    32. IPR Recom Systems Limited (Internal Document) Cell-ID and Cell-ID variants (Cell site Identification) – standards supported in GSM, GPRS, and UMTS E-OTD (Enhanced Observed Time Difference) – standards supported only in GSM/GPRS • OTDOA (Observed Time Difference of Arrival) – standards supported only in UMTS • A-GPS (Wireless Assisted GPS; also known as Assisted GPS) – standards supported in GSM, GPRS and UMTS • Hybrid (combinations of A-GPS and other standards-supported technology) – standards supported in GSM, GPRS, and UMTS
    33. IPR Recom Systems Limited (Internal Document)
    34. IPR Recom Systems Limited (Internal Document)
    35. IPR Recom Systems Limited (Internal Document) GSM cell is anywhere between 2km to 20km in diameter. Cell-ID with TA or RTT. Cell ID accuracy can be further enhanced by including a measure of TA in GSM/GPRS networks or RTT in UMTS networks. TA and RTT use time offset information sent from the BTS/Node B to adjust a mobile handset’s relative transmit time to correctly align the time at which its signal arrives at the BTS.
    36. IPR Recom Systems Limited (Internal Document) E-OTD requires precise time information. For GSM and GPRS, this requires the addition of Location Measurement Units (LMUs) everywhere in the network where a location service is offered at an average rate of 1 per every 1.5 BTS sites. To provide network-wide coverage could require the installation of thousands of LMUs at existing BTS sites or at new sites near existing BTS sites.
    37. IPR Recom Systems Limited (Internal Document) A-GPS provides better accuracy than CELL-ID, E-OTD or OTDOA, and operates on asynchronous or synchronous networks without the need for LMUs (although LMU information can be used if it is available).
    38. IPR Recom Systems Limited (Internal Document) As an alternative to combining A-GPS and Cell-ID, A-GPS can also be combined with E-OTD or OTDOA. This approach requires only spot deployments of E-OTD or OTDOA, allowing A-GPS to be used in the majority of the network to provide the basis for most location information. The Hybrid approach generally improves yield and allows the location technology performance to gracefully degrade in a way that supports most location services.
    39. IPR Recom Systems Limited (Internal Document) PERFORMANCE AND IMPLEMENTATION CHARACTERISTICS FOR HYBRID
    40. IPR Recom Systems Limited (Internal Document) A-GPS requires precise time to perform satellite signal processing. It can utilize precise time from a synchronized network (which provides optimized TTFF and sensitivity), or derive it on either a synchronized or an asynchronous network from aiding data received from the Location Server. A-GPS operates on any air interface network, synchronized or not, without requiring any costly equipment to derive time, and will operate with enhanced efficiency and performance on precisely synchronized networks.
    41. IPR Recom Systems Limited (Internal Document) LOCATION TECHNOLOGY TIMING REQUIREMENTS BY AIR INTERFACE
    42. Technology Classification
      • Cell-ID
      • Cell-ID-based technologies can be implemented using the general communications infrastructure as it exists today (or as it may be introduced in 3G networks), with limited changes.
      • 2. E-OTD, OTDOA
      • E-OTD can be implemented only by adding significant numbers of LMUs to GSM and GPRS infrastructures. OTDOA can be implemented only by planning precise timing equipment in the baseline equipment for 3G networks or adding precise timing equipment later. For both technologies, there is infrastructure hardware and software that must be added. Also for both, at a minimum, special handset software must be installed.
      • 3. A-GPS
      • The technologies in this category can be implemented with appropriately enabled handsets using the general communications infrastructure as it exists today (or as it may be introduced in 3G networks), with minor changes.
      IPR Recom Systems Limited (Internal Document)
    43. IPR Recom Systems Limited (Internal Document)
    44. IPR Recom Systems Limited (Internal Document)
    45. IPR Recom Systems Limited (Internal Document)
    46. IPR Recom Systems Limited (Internal Document) • Cell-ID meets cost objectives, supports roaming, but provides generally poor performance and poor ROI, • E-OTD provides good performance, but has severe roaming limitations, is expensive, is limited to GSM networks and provides poor ROI, • OTDOA provides average performance, but has severe roaming limitations, is expensive, is limited to UMTS networks and provides poor ROI, • A-GPS provides very good performance, is relatively inexpensive, supports roaming, can be used on all networks and provides good ROI, • A-GPS hybrid combinations of A-GPS + Cell-ID provide very good performance, support roaming, optimize yield, minimize the cost of the hybrid implementation and provide ROI on par with A-GPS solutions, • A-GPS hybrid combinations with spot deployments of E-OTD or OTDOA are also viable, but the complexity and cost of these implementations increases over the A-GPS + Cell-ID hybrid because of the need for LMUs in the network to support E-OTD/OTDOA, which can decrease the ROI.
    47. IPR Recom Systems Limited (Internal Document)
    48. IPR Recom Systems Limited (Internal Document)
    49. IPR Recom Systems Limited (Internal Document)
    50. IPR Recom Systems Limited (Internal Document)
    51. IPR Recom Systems Limited (Internal Document)
    52. India Factor
      • 2 nd largest user base in the world for GSM Networks
      • ARPU of subscribers is continuously falling
      • Location based services will enhance ARPU for GSM Operators
      • Location based services is a 3 Billion $ market in India
      • Cell Id based services are available today
      • Hybrid model has high market potential with high ROI for operators
      IPR Recom Systems Limited (Internal Document)
    53. IPR Recom Systems Limited (Internal Document) LOCATION BASED SERVICES BLOCK DIAGRAM
    54. IPR Recom Systems Limited (Internal Document)
    55. IPR Recom Systems Limited (Internal Document)
    56. IPR Recom Systems Limited (Internal Document) Network-Initiated Request
    57. IPR Recom Systems Limited (Internal Document)
    58. IPR Recom Systems Limited (Internal Document)
    59. IPR Recom Systems Limited (Internal Document)
    60. IPR Recom Systems Limited (Internal Document)
    61. IPR Recom Systems Limited (Internal Document) 3G Network Architecture
    62. IPR Recom Systems Limited (Internal Document) GPRS STACK
    63. IPR Recom Systems Limited (Internal Document) GPRS NETWORK
    64. IPR Recom Systems Limited (Internal Document) THANK YOU
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