jackylopez.com - Virtual Assistant and Web Development


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jackylopez.com - Virtual Assistant and Web Development

  1. 1. Google Best Practices“What are some of the simple things that I can do right now to improve my websitesperformance in Google?”As you can image there are allot of possible different answers to this question and TONS ofsearch engine optimization information on the web, so much so it is often overwhelmingand intimidating to small business owners and new webmasters unfamiliar with the topic.Therefore we thought it would be fun to team up with Google to review their recentlypublished SEO Starter best practices guide that covers on page search engine optimization.Why is this Google SEO Starter Guide soimportant?Well one major reason, its Google telling you what they have categorized as important forthem to rank your website into their search engine.As we review some of these items with you, you may start thinking, “Wow, I just don’tunderstand some of this stuff, how on earth am I going to learn all this”Don’t stress out as this is one of most common things we have been asked from people justlike yourself who are either beginning their online journey or even old pros who are looking tofreshen up their skills, therefore we have developed a this simple SEO roadmap with our videotraining series that you can follow through each leg of your journey. 1
  2. 2. Google Best PracticesYou will discover that basic on page SEO centers on a dozen or so simple things that youcan easily implement today to improve your websites rankings in the search engineresults pages.And search Engine Optimization will not only improve your organic search result listings butcan actually improve your PPC quality scores, thus reducing your costs per click if you’re doingpay per click advertising with Google AdWords.Page TitlesOne of the most important factors in SEO is using proper page titles on the variouspages of your website. 2
  3. 3. Google Best PracticesYour page titles are what Google will display on their search engine results pagesSome simple tips when developing your page titles include; • Accurately describe your webpage’s content, what is it about? • Create unique title tags for each page on your website • Use brief, under 69 characters, descriptive titles 3
  4. 4. Google Best PracticesMeta Description TagAnother important factor in on page search engine optimization is proper use of the Metadescription tag.The Meta description guide gives Google and other search engines a summary of what yourwebpage is all about. 4
  5. 5. Google Best PracticesGoogle may also extract data from your meta description tag to use in your snippet for GoogleInstant. 5
  6. 6. Google Best PracticesTwo simple tips when developing your meta description tag will include; • Write a description that will inform and interest your users • And writing unique descriptions for each pageNavigation StructureSelecting a proper domain name and properly naming your pages and directory structure isalso very important in on page search engine optimization specially if you’re using a contentmanagement system program such as Wordpress or Joomla so you will want to make sure thatyou’re providing only one version of a URL string to reach your documents.You will also want to make sure that your website is easy to navigate both for your users andthe search engines so they can both easily find your content. 6
  7. 7. Google Best PracticesTherefore consider using bread crumb lists 7
  8. 8. Google Best PracticesAvoid using Java based or Flash driven navigation menus as they are very 2004 and will block thesearch engines crawling deep into your website. Also take in consideration the mobile usersthat will be coming to your website as flash will be totally ignored by all those iPhone users.Instead use CSS menu system which is supported in the new rollout of HTML five that isabout to take place now. 8
  9. 9. Google Best PracticesSitemapsThink of sitemaps as roadmaps that will your users and search engines will follow to findall of your important pages on your website.You will want to create two sitemaps on your website; • An HTML sitemap that your users can follow and • An XML sitemap that the search engines can follow 9
  10. 10. Google Best PracticesAnother tip, create a custom and useful 404 page on your website. A 404 page will appearwhenever a page is missing from your website. 10
  11. 11. Google Best PracticesDevelop Great ContentA mantra that you will hear over and over again in SEO is; Content is King; Context is Queen • Write content that is link bait that your users will link to, refer to their friends and bookmark • Interesting sites will increase their recognition on their own • Create fresh and unique content • Also consider creating a new and useful service, something no one else is doing • Create content primarily for your users, not for the search engines 11
  12. 12. Google Best Practices 12
  13. 13. Google Best PracticesAnchor TagsMake sure that you use keywords in your links to other pages on your website.Using proper anchor tags tell your users and the search engines what the next page is all about 13
  14. 14. Google Best PracticesSimple Tips • Choose descriptive text • Write concise text • Format your links so they are easy to spot • Avoid the anchor tag “click here” 14
  15. 15. Google Best PracticesUse of ImagesOne of the most important factors in the Google Caffeine algorithm update in Mayof 2010 is speed and how long it takes to load your webpage’s.Therefore you will want to make sure that you optimize all the images andgraphics on your website without having any noticeable visual degradation. 15
  16. 16. Google Best PracticesSimple Tips • Use brief, but descriptive filenames and alt text • Supply alt text when using images as links • And create an image sitemap file 16
  17. 17. Google Best PracticesUse of HeadlinesHeader tags play a very important role in on page SEO and you will want to makesure that you use them appropriately;Therefore you will need to decide what are the appropriate keyword terms thatyou want to focus on for each page on your website. 17
  18. 18. Google Best PracticesBest Practices • Only use headlines to emphasize important text on your webpage • Use keywords in your headlines • Don’t overuse the headline tags on your webpage’s 18
  19. 19. Google Best PracticesRobots Text FileYour website should have a robots.txt file that is placed in the root directory ofyour website which will act as a traffic cop and direct how the search engine willindex your site.Your robots.txt file will restrict the crawling of webpage’s and directories that youdo not want indexed into the search engines.However, if you have sensitive areas on your website that you want to block out toboth users and the search engine spiders you will want to consider more securemethods instead, such as using a .HTACESS File on your website. 19
  20. 20. Google Best PracticesUse of “nofollow” for LinksCombat spamming of your website in the comment areas of your articles andposts by automatically adding the “nofollow” attribute to all new commentsposted by other users on your website. 20
  21. 21. Google Best PracticesYou can also use the meta “no follow” tag on your webpage’s so you don’t leak pagejuice to less important pages such as your contact page, policy pages on your website.Mobile UsersLast year there were 63 million people in the US that accessed the Internet from a mobiledevice and it is forecast that by 2013 that there will be over 1.7 billion users worldwide.With these kind of numbers it is imperative that small business owners and web designersunderstand and implement mobile best practices into their online marketing NOW!To be successful in this market you should consider creating a version of your website justfor your mobile users. In some cases it may be as easy as using a Wordpress plug in if yoursite was developed using Wordpress.And again you will want to avoid using flash or java script navigation on your website if youdon’t have a mobile website developed for your mobile users.As you do create your mobile site you will want to make sure that it is configured properly soit can be indexed accurately by the search engines and to verify with a mobile device that yoursite is indexed by Google. 21
  22. 22. Google Best PracticesBest Practices • Create a XML sitemap for your mobile pages • Redirect your mobile users through your .HTACESS or user agent files to the proper mobile pages 22
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