Enterprise 2.0 Demystified
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Novell hired me to provide a short introduction to Enterprise 2.0 and explain the current landscape. The following is the presentation description: Like most tech-fashion fads, Enterprise 2.0 is not widely understood. Vendors, consultants, and even customers are rushing to incorporate the label "Enterprise 2.0" into new offerings. This webinar by leading Enterprise 2.0 industry-watcher and insider, Susan Scrupski, will sift through the buzz and present an informative presentation of what Enterprise 2.0 is and what it isn't. Attendees will learn the background on the so-called movement, the drivers and obstacles to adoption, where Enterprise 2.0 is originating in the large organization, as well as hear a narrative on large enterprise early successes. Hear this presentation online: http://bit.ly/2Nkty3
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Enterprise 2.0 Demystified
- 1. DEMYSTIFYING ENTERPRISE 2.0 DATE AUTHOR SEPTEMBER 23, 2009 SOCO PARTNERS/SUSAN SCRUPSKI
- 2. Who Am I? ā¢ Blogger ā¢ Researcher ā¢ Consultant ā¢ 2.0 Evangelist ā¢ Conference Organizer ā¢ Founder, The 2.0 Adoption Council ā¢@ITSinsider
- 3. 1ST E20 CONFERENCE ANDREW MCAFEE DION HINCHCLIFFE WEB 2.0 APRILā06 SEPTā07 OCTā07 JUNEā09 DECā09 ā04 SOCIAL MEDIA ā04 Enterprise 2.0 Timeline
- 4. McAfee Case Study DrKW: Investment Bank, 2005 ā¢ blogs, wikis, messaging ā¢ e20 technologies: blank SLATES* ā¢ let knowledge work āemergeā ā¢ unstructured, egalitarian *SLATES: Search, Links, Authoring, Tags, Extensions, Signals
- 5. Hinchcliffeās āFLATNESSESā SLATES+ ā¢SOCIAL, emergent, freeform, and network-oriented ā¢E20 is āa state of mindā
- 6. What is an e20 State of Mind?
- 7. TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of 2.0 Zen
- 8. Are e20 & āSocial Mediaā Synonymous?
- 9. No. E2.0 happens behind the ļ¬rewall (and for good reason).
- 10. News Flash: Enterprises Have Secrets! CUSTOMER DATA PATENTS STRATEGY EMPLOYEE DATA M&A PLANS PRODUCT DESIGN COMPETITIVE DATA
- 11. But... Employees Should Not.
- 12. So, how does it all ļ¬t together?
- 14. The Enterprise is Social Beyond the Firewall ā¢ Inside the ļ¬rewall: Collaboration ā¢ 2-way conversation at the edge ā£ Porous boundary to market ā£ Focuses roles/concentration ā¢ All market/biz data returns to Enterprise for processing/action ā¢ Increases competitiveness with timely decision-making
- 15. The 2.0 Adoption Council ā¢ A collection of Market Leading early Adopters ā¢ Approximately 80 members to date ā£ Large Enterprise (10K+ employees) ā£ āInternal Evangelistsā ā¢ Sharing best practices/experiences
- 16. Current Members ā£Alcatel-Lucent ā£GDF Suez ā£NASA/SAIC ā£Alcoa ā£General Mills ā£Nokia ā£Allstate ā£GlaxoSmithKline ā£Penn State University ā£Alstom Power ā£Hatch Associates ā£Pitney Bowes ā£AREVA ā£Hewlett-Packard ā£PR Newswire ā£AT&T ā£HSBC ā£Pratt & Whitney ā£British Petroleum ā£Humana ā£Rocketdyne ā£Booz Allen Hamilton ā£IBM ā£PricewaterhouseCoopers ā£CapitalOne ā£Intel Corporation ā£Procter & Gamble ā£Cardiff University (UK) ā£International Paper ā£Raytheon ā£Chubb ā£Johnson and Johnson ā£SAP ā£Cisco ā£Juniper Networks ā£SAP BusinessObjects ā£Compagnie de Saint Gobain ā£Lockheed Martin ā£Schlumberger ā£Compuware ā£Lowe's companies ā£Seagate ā£Corning ā£Lyonnaise des Eux/Suez ā£SK Telecom ā£Covidien Environment ā£State of Maryland ā£CSC ā£Massachusetts Institute of ā£Sun Microsystems (Oracle) ā£Deloitte Technology ā£Swedish Armed Forces ā£Disney ā£McDonald's ā£Texas Instruments ā£Electronic Arts ā£McKinsey & Company ā£The Washington Post ā£Eli Lilly ā£Medtronic, Inc. ā£Thrivent Financial ā£EMC Corp. ā£Merck ā£United Business Media ā£Ford Motor Company ā£MetLife ā£Wells Fargo
- 17. Drivers for Early Adopters Increase Productivity Expert Location Retain Institutional Knowledge Lower Costs Foster Innovation Cultural Reinvention Other Caution: small sample. Illustration purposes only.
- 18. Obstacles for Early Adopters ā¢ Awareness and/or Confusion ā¢ Culture, Culture, Culture ā£ Moving from silos to āļ¬at enterpriseā ā£ Rewarding sharing, vs. hoarding ā¢ Making the Business Case ā¢ Ease of Use ā¢ Misjudging the Importance of Community Management
- 19. Whoās Driving Enterprise 2.0? HR Sales 14% Innovation IT 5% 9% 42% LOB 58% R&D 9% Knowledge Management Procurement 14% 5% Program Management 9% Operations 5% Marketing 32% Caution: small sample. Illustration purposes only.
- 20. Early Case Studies ā¢ Investment Bank: ā£ Flattened organization, created visibility for Audit and Compliance group resulting in more accurate reporting to Federal regulators ā¢ Leading F500 Manufacturer: ā£ IT Organization wanted to change its image from āIT suxā to āIT rox.ā Factory Managers singing IT praises now. ā¢ Global Leader in Business Solutions and Services: ā£ Where Expertise is billable, dramatic improvement in time-to-market deliverables.
- 21. Where to ļ¬nd more info... ā¢ Andrew McAfeeās original MIT Sloan article. ā£ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/ ā¢ Dion Hinchcliffeās expansion of the SLATES mnemonic. ā£ http://blogs.zdnet.com/Hinchcliffe/?p=143 ā¢ The 2.0 Adoption Council ā£ http://www.20adoptioncouncil.com ā¢ @ITSinsider on Twitter ā£ http://www.twitter.com/itsinsider ā¢ ITSinsider blog ā£ http://www.itsinsider.com
Editor's Notes
- Thank you Richard, Stephanie and it’s a pleasure to be here to talk to you all today about a topic I am particularly passionate about: Enterprise 2.0.
- Blogger, researcher, consultant, 2.0 Evangelist (spread the good news and attempt to recruit others!), Advisory board 2 leading conferences in the US and Europe, Recently founded the 2.0 adoption council-- will talk more about that later. Lastly, you can find me everywhere online on the social web by the nickname “ITSinsider.” If you’re on twitter, I invite you to follow me.
- Where did the e20 meme begin? Not even on the chart, but Clay Shirky coined Social Software in 2002.