2. MY PERSONA
Isabel Gylov is a creative student showcasing her work, interests and thoughts about
the digital, tangible and graphic design world. Isabel Gylov wishes to present herself
relaxed and enlightened, therefore her tone of voice is light and conversational and
her type of engagement is occasional. Her tonality is often informal, which is achieved
by using first-person narration. This allows her to be more personal and subjective,
and allow her to refer to events and experiences.
Furthermore, she wish to attract other people to her blog who likes to tinker with
technology, also known as tinkers, and inspire them with her ideas. Isabel Gylov is
active on social media, when she is tinkering with creative projects or gets struck by a
new idea, and this can happen any hour of the day.
Isabel Gylov is from Copenhagen, Denmark, where she has been lectured at the IT-
University by some of the greatest tinkers and designers of the North. The knowledge
and experience she here gained, she is more than willing to share on her Wordpress,
Pinterest, Twitter and Vimeo account with her followers.
3. MY ID
Positioning Statement
I am Isabel Gylov and I seek to provide creative professionals within the design industry with inspiration, ideas and tools to create
and share, the beauty of digital, tangible and graphic design.
Value Proposition
I am a digital design and communication student and can therefore provide my audience with fresh perspectives and insights about
the wonderful world of digital design. Furthermore, I have a degree in multimedia design and digital concept development and have
field experience from working as a graphic designer and web developer.
Brand Story
In the schools, I trained to work with technology. On the streets, I learned the way of coding. I became well-acquainted with these
paths, but they were false paths. Their followers only knew about the Yang of Technology, and worshipped the Code. But technology
has no soul, and code no conscience. So I flew from my country of origin, Denmark. I traveled the world and saw wonders. After
some time I returned, and here I discovered the Yin of Design. It spoke of people, not things. I studied the way of the interface, of
human perception and understanding. However, I found the path and its followers to be too focused on answering questions. They
could not question the questions themselves. Then I left Denmark and sought again. I slowly started to pursue my own path. And
with time, I was enlightened. There is no “Technology”. There is no “Design”. There is only a vision of how we should be, and the
relentless resolve to make it so. The rest is details.
This is the way I create and like to inspire.
8. USED PLATFORMS
ID Hub WordpressTwitter
Behance
Pinterest
Vimeo
I plan to add Behance later, once I start to finish
more projects. As described in my blogpost about the
portfolio platform Behance it is on of the worlds biggest
and the quality of the work that professionals upload is
amazing.
If used properly, the digital portfolio can generate
recognition, collaboration, and connections across
industries.
