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1. Steps To Create Mobile
Marketing Strategy

2. With the recent updates from
Google, Mobile sites and
Mobile strategies are in light. A
site which can render over
various Mobile Device is
performing well.

3. For this , A Smart Mobile
Marketing Strategy required.
Here’s a closer look what you
have to do to create Mobile
Marketing Strategy.

4. 1> Embrace Mobile As A First
Priority
The Pattern has been changed from
design. In past, website was created for
large screens. And after that, it has been
scaled for Mobile. If website required
more effort, then design being made
smaller and “tappable”.

5. 1> Embrace Mobile As A First
Priority
The Pattern has been changed from
design. In past, website was created for
large screens. And after that, it has been
scaled for Mobile. If website required
more effort, then design being made
smaller and “tappable”.

6. Before
After

7. But now, leading experts are opposing this
approach and suggest more effective
design in 2013 and 2014 for Mobile site.
Mobile has been taken as a first priority
while designing because 70% of people
are using websites through their mobile.

8. 2> Focus on Localized Mobile
Content

9. So how do you
discover what your
customers are
searching?
Easiest Method is Google Trends.

10. Google Trends allow you to do local
search trends by Geographical area.
Just enter the term and select your
GEO area.
You can even configure Google Alerts
as well to get frequent updates on
Local search.

11. 3> Understand Mobile Search Intent
Mobile search intent is far away from
desktop search. Mobile content is totally
depend on mobile context of the user and
his or her behavior on those devices.
Google Analytics can help you to find
what your customers are searching to find
your site.

12. Log in to your Google Analytics account.
Go to Audience > Mobile > Overview.
Add a filter to include mobile keywords
(including tablets).This will give you list
of keywords which you can use to
market your mobile Apps and make a
healthy strategy.

13. 4>Focus on Head Lines.
Writing the kind of headline that grabs a
reader’s attention, piques their interest,
and refuses to let them go until they’ve
devoured your content is just good
copywriting.
But when writing for mobile users, it’s
doubly important that your headline is

14. For more insight on how to Market
your Mobile Apps,
visit
Http://www.MobRulers.Com