Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Brand Strategy, Innovation & Global Strategy
Industry
Advertising / Marketing / PR
Website
www.iriscold.com.br
About
For over 15 years, I have being working in the communication universe, building up my multi-disciplinary pathway, falling in love with the media evolution and by the power that consumers are gaining to influence and transform the world. Moving amongst Creative and User Experience areas, my last years were dedicated to going deep on consumer behaviors and brands' needs inside the Strategic Planning Department. Thanks to this experience, I have acquired different skills from Strategic Brand Vision to Product Design, CRM & Analytics, Social Media Strategy, User Experience, Information Architecture, Communication Planning and Consumer Insights. My everyday motivation is to discover how to help ...
Tags
data
analytics
big data
small data
brand
research
brandcenter
advertising
insights
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- Presentations
- Documents
- Infographics
Hat Workshop
Anton Breman
•
15 years ago
Design Strategy
Anton Breman
•
15 years ago
Culture mapping: Space and place
Dave Gray
•
10 years ago
Creative Re:Brief. A New Creative Brief For A New World
Robert Graup
•
10 years ago
2017 holiday survey: An annual analysis of the peak shopping season
Deloitte United States
•
6 years ago
How to Develop Your Brand's Social Tone of Voice
360i
•
11 years ago
Engineering Global Content Planning - Pam Didner
Information Development World
•
9 years ago
Brand Frameworks
leadingdesigns
•
11 years ago
James Bond App
Lisandra Maioli
•
8 years ago
What is a great digital creative brief
Julian Cole
•
11 years ago
Cars, what are mobile infrastructures and social trends doing to them
Eduardo Peixoto
•
10 years ago
Business Strategy + Brand Strategy
VCU Brandcenter
•
9 years ago
Creating Abundant Communities: The second human potential movement
Lucian Tarnowski
•
9 years ago
JWT: The Future 100 (December 2014)
J. Walter Thompson Intelligence
•
9 years ago
Brainstorm Tunado, por Gica Yabu da Glíteres * Resumão da Palestra em 30 slides
Gica Trierweiler Yabu
•
9 years ago
Making ideas real (and building a case for them internally)
The Happy Startup School
•
9 years ago
2014 #Canneslions Review : "Big Emotion"
Bridget Jung
•
9 years ago
LUMA's The Future of (Digital) TV
LUMA Partners
•
9 years ago
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014
TrendWatching
•
10 years ago
Design thinking for designing and delivering services
Zaana Jaclyn
•
10 years ago