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James Bond App

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1st project for the UXDI class at General Assembly in Santa Monica (CA).

Published in: Design

James Bond App

  1. 1. UXDI – SaMo 6 Lisandra Maioli 06/12/15
  2. 2. To create an app that keeps the user updated and engaged about James Bond Universe, with a measurable goal of app downloads and engagement. Project Summary
  3. 3. Ali, 29 y.o. •  Tech savvy, likes technology •  Doesn’t like SM, prefers in-person contact •  Watches trailers and videos on his iPhone •  Likes exclusive content and events •  Doesn't make “any effort to search for content” Needs - Be updated about JB to compete with his friends - Wants to feel privileged and rewarded for his knowledge Goals - Win the "knowledge races" against his friends - Gets exclusive content and event invitations Pain Points - He doesn't like to put effort in researching for content - Doesn’t want to loose the "knowledge races" Potential Solutions - Quiz / Fun Facts / Content - Exclusive tickets/invites for events Desktop - 0% Touch points Laptop – 35% Tablet – 10% Smartphone – 50% Magazines – 5% Persona: James Bond Expert "I compete with my friends about James Bond movies knowledge. I guess it is like a 'knowledge race'"
  4. 4. Storyboard/Scenario
  5. 5. James Bond Universe
  6. 6. James Bond Universe "I compete with my friends about James Bond movies knowledge. I guess it is like a 'knowledge race'"
  7. 7. Benchmarking (Gamefication, Quiz, Trivia) Movie Quiz App - James Bond 007 Foursquare Triviaplaza – James Bond
  8. 8. Game App Quiz + Content The app intends to help users improving their knowledge about James Bond Universe, being updated and having exclusive content and perks. Features •  Quizzes (fun facts) •  Score/Ranking (global / friends) •  Badges/Perks •  Videos (possibly other content) Getting points -  Giving the correct answers -  Watching videos (trailers) -  Buying products -  Inviting friends -  Sharing on Social Media Rewards -  Badges (as 4square) -  Perks (movie tickets, products discounts, exclusive events/Premieres, exclusive videos)
  9. 9. h"p://bit.ly/UXDI-P1-JamesBond-LisPOP Clickable Prototype (POP) Quiz feature flow
  10. 10. Clickable Prototype (myBalsamiq) h"p://bit.ly/UXDI-P1-JamesBond-Lis Quiz feature flow
  11. 11. Task User Flow Loading Login Quiz Answer Videos Play Score/Ranking Badges/Perks Settings Notifications Quiz Videos Answering the Quiz
  12. 12. Storyboard Watching videos
  13. 13. Test Main points to be reviewed: •  Missing a homepage and/or an explanation about the app •  Menu should have a text not only icon •  Buttons from the "Answer" screens are confusing •  Flow of Quiz is confusing (how to get next Question)
  14. 14. "I jumped in the middle of the Quiz, without any homepage or explanation!" Test: quotes "Is this loading or the homepage?” "It is a little bit unwelcome…"
  15. 15. "The 'Watch it later' button works as a back button but I don't want to go back to the same question""It is confusing, because says 'Watch it' and 'Watch it' and the explanation is too small" Test: quotes
  16. 16. Next steps •  Make the improvements (based on the tests) •  Design the other screens •  2nd round of tests •  Plan the other features (such as in-real-time competition)
  17. 17. Thanks!
  18. 18. Appendix Deliverables UXDI – SaMo 6 Lisandra Maioli (Lis) 06/12/15
  19. 19. 1. User Research (User Interview) 2. Project Summary 3. Participatory Design 4.1 Competitive Analysis + Task Analysis 4.2 Comparative Analysis + Task Analysis 5. Persona 6. Storyboard/Scenario 7. User Flow 8. Sketched Screen Flow 9.1 Clickable Prototype (POP) 9.2 Clickable Prototype (Balsamiq) 10. Test your Prototype Deliverables
  20. 20. 1. User Research (User Interview) User: Ali Malkocoglu Age: 28 y.o. Movie: James Bond "I like James Bond because there are some gadgets that he uses, he is so futuristic." "I compete with my friends about James Bond movies knowledge. I guess it is like a 'knowledge race" “If I don't see while I am surfing for another stuff, I am not doing any extra effort about searching it...” TranscripKon
  21. 21. 2. Project Summary To create an app that keeps the user updated and engaged about James Bond Universe, with a measurable goal of app downloads and engagement.
  22. 22. 3. Participatory Design 1st round 2nd round
  23. 23. James Bond Details (Post it App)
  24. 24. James Bond Details (Post it App)
  25. 25. Wall details Movies Social Sharing SocialSharing Teaser Ecomme rce
  26. 26. 4.1 Competitive Analysis + Task Analysis (Cont…) Animation Movie Quiz App (iPhone) •  Interactive Quiz to test the user’s knowledge about James Bond Universe.
  27. 27. 4.1 Competitive Analysis + Task Analysis Movie Quiz App (iPhone) •  The user can buy “Hints”.
  28. 28. 4.2 Comparative Analysis + Task Analysis Foursquare •  User unlock badges according to his/her check ins.
  29. 29. Other inspiration Triviaplaza •  One question per time: you must answer one to get the next one
  30. 30. 5. User Persona Ali Malkocoglu, 29 James Bond Wise Description: Tech savvy, likes technology, would watch trailers and videos on his iPhone. However, he doesn't like Social Media and content sharing, prefers in-person conversations. He has a James Bond book, DVD and car miniature collections, wouldn't wear James Bond branded clothes, but would buy gadgets and tech wearables inspired on him. At the same time he admitted that he doesn't make any effort in researching news or content related to James Bond, he likes to be updated about it to test his knowledge, specially details and fun facts, with his friends. He also like to (and it is proud of) participate of Premieres. Needs - Be updated to compete with his friends - He wants to feel exclusive and prize for his knowledge Goals - Win the "knowledge race" against his friends - Gets exclusive content and events Pain Points - He doesn't like to put effort in researching - Loose the "knowledge race" Potential Solutions - Exclusive tickets/invites for events - Quiz / Fun Facts / Content "I compete with my friends about James Bond movies knowledge. I guess it is like a 'knowledge race." Desktop - 0% Touch points Laptop – 35% Tablet – 10% Smartphone – 50% Magazines – 5%
  31. 31. 6. Storyboard
  32. 32. Scenario
  33. 33. Ideas for features
  34. 34. 7. User Flow (paper)
  35. 35. 8. Sketched Screen Flows
  36. 36. h"p://bit.ly/UXDI-P1-JamesBond-LisPOP 9.1 Clickable Prototype (POP)
  37. 37. 9.2 Clickable Prototype (myBalsamiq) h"p://bit.ly/UXDI-P1-JamesBond-Lis
  38. 38. 10. Test your prototype Main points to be reviewed: •  Missing a homepage and/or an explanation about the app •  Menu should have a text not only icon •  Buttons from the "Answer" screens are confusing •  Flow of Quiz is confusing (how to get next Question)
  39. 39. Task flow Loading Login Quiz Answer Videos Play Score/Ranking Badges/Perks Settings Notifications Quiz Videos Answering the Quiz
  40. 40. Test: loading "Is this loading or the homepage?" "It is a little bit unwelcome…" "if it kept like that I would try to click…"
  41. 41. Test: login "I would like to continuing as a guest, before giving my information and see what there is inside" "It is a little bit hard to understand what it is about, but because of the word Wise, I would connect it with Wisdom"
  42. 42. Test: quiz "I jumped in the middle of the Quiz, without any homepage or explanation!" "I would like to click on the buttons on the bottom to see what are them about" "Maybe this one is for the next question” (about the 4th button)
  43. 43. Test: wrong answer "It is confusing, because says 'Watch it' and 'Watch it' and the explanation is too small" "What is that? This chat thing? Is it to talk to the other members?"
  44. 44. Test: right answer "The 'Watch it later' button works as a back button but I don't want to go back to the same question" "I would say 'Go back to Quiz' and 'Watch the answer'"
  45. 45. Test: videos "It is the answer for the wrong question" "Now I can relate the videos to the triangle from the 4th button"
  46. 46. UXDI – SaMo 6 Lisandra Maioli 06/12/15

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