4. the next 2 hours
SXSW distilled
Break
Q&A
Drink and discussions
@davidcaygill @benessen
@deemac99@Fourie_duPreez
5.
6.
7.
8.
9. There are so many
amazing things in the
universe. don’t be
distracted by things
that are not.
“
”
the insights that
matter
Dr Neil deGrasse Tyson, Astrophysicist, Cosmos
17. the team
1. 21st century content craft
2. Future of social is collaboration
3. Brands as digital anthropologists
4. Living in an automated world
5. From design to de$ign
6. Hardware / Software / Wear
7. Innovation at the edges
8. Your next billion customers
19. 21st century content craft
A cyberpunk tech war is
coming. not for your
pocket, desktop or living
room. but for how you
experience reality.
“
”John Brownlee, Fast Company
21. algorithmic journalism works
50m+ unique visitors per month
75k av Facebook Likes per post
380m page views from 100 posts
5m minutes daily watching
33. key takeouts
3. Foster a culture of content craft
2. Make content that POPS
4. Re-imagine immersive brand experiences
1. Craft for the ‘curiosity gap‘
40. The next frontier is to
make asynchronous
communication as
seamless as real time
conversations
“
”
From ‘connection’ to
‘collaboration’
Stephen Kim, Global Creative Solutions, Microsoft / Skype
44. key takeouts
1. Design for access as well as ownership
2. Identify the passionate peers in your category
3. Create the tools to enable collaborative
creativity
4. Focus your social use on productive output
46. stop doing digital
marketing and start
doing marketing for
the digital age
“
”
brands as digital
anthropologists
Ben Malbon, Dir Strategy, Google Creative Labs
57. key takeouts
1. Let superfans in to fuel participation
2. Be honest and creative when entering new spaces
3. Get fluent in new visual vocabularies
4. Mobilise communities through creative collaboration
59. software > hardware > Wear
15 years' time computers will be
more intelligent than we are and
will be able to understand what
we say, learn from experience,
make jokes, tell stories and even
flirt.
“
”Carl Bass, President & CEO of Autodesk Inc,The Robot Revolution.
76. key takeouts
1. What role do you play as tech wraps around your consumer?
2. How can you activate actionable health and fitness?
3. What data do you need to do more for your consumer?
4. How do you help your audience improve themselves?
90. key takeouts
1. Start designing for an automated world
2. Find extraordinary auto enhance brand moments
3. Embed motivation core drivers into experiences
4. Harvest data for predictive patterns
101. key takeouts
1. Make Design the glue for your brand
2. Make your Design process commercial
3. Align the user’s interests with the brand’s
4. Add some Design thinking to your day to day
112. 3 key take-outs
Understand the context of the market then you will see
the opportunities to innovate
Develop exciting value propositions that are relevant for the audiance
Adapt your approach to mobile to suit the technologies available
118. Innovation at the
edges
True discovery happens in a
very undirected way, when
you figure it out as you go
along
“
”
Joi Ito, MIT Media Lab Director
125. key takeouts
3. Embrace new opportunities and pivots
2. Lower the barrier of experimentation
4. Create byproducts from your process
1. Find collaborations in your network