1. Over half of the Google+ posts shared in our dataset were
photos.
MOST SHARED POST TYPE ON GOOGLE+
Photos saw the most comments, +1s and reshares. All
competing post types show interesting variances against the
same metrics.
WHAT TYPE OF CONTENT WORKS BEST ON
GOOGLE+?
Photo
57%
Link
27%
Video
8%
Text
6%
Other 2%
Avg.commnets/post
0
5
10
15
20
25
30
35
VideoTextPhotoOtherLinkHangoutsEvent
0
10
20
30
40
50
VideoTextPhotoOtherLinkHangoutsEvent
Avg.+1s/postAvg.reshares/post
0
10
20
30
40
50
60
VideoTextPhotoOtherLinkHangoutsEvent
When compared to the average post, posting photos got 149%
more +1s, 136% more comments and 133% more reshares.
TYPE OF POSTS THAT PERFORM BETTER
IN COMPARISON TO THE AVERAGE POSTS
Overall, posts with more than 100 characters had a better
engagement rate in comparison to all other posts with less
than 100 characters.
HOW POST LENGTH CAN AFFECT
ENGAGEMENT RATE?
0
5
10
15
20
25
30
35
Posts with more
than 100 characters
Posts with less
than 100 characters
VideoTextPhotosOtherLinkHangoutsEvent
Avg.commnets/post
-90%
-60%
-30%
0%
30%
60%
90%
120%
150%
ResharesComments+1s
VideoTextPhotosOtherLinkHangoutsEvent
AnalysisbypercentageAvg.+1s/post
0
30
60
90
120
150
Posts with more
than 100 characters
Posts with less
than 100 characters
VideoTextPhotosOtherLinkHangoutsEvent
Avg.reshares/post
0
3
6
9
12
15
Posts with more
than 100 characters
Posts with less
than 100 characters
VideoTextPhotosOtherLinkHangoutsEvent
Link dropping (i.e. sharing links with less than
100 characters) is a definite pitfall with low
engagement across all metrics for success.
Photo posts (including gifs) and adding more
than 100 characters is the winning formula
for interaction.
TAKEAWAY
Text only posts (above or below 100 characters)
are worthwhile for both +1s and comments but
not reshares.
HOW TO GET MORE
ON GOOGLE+
INTERACTION
Using a dataset of 8,961,451 posts from nearly 10,000 profiles
and pages, we found several ways to get more +1s, reshares
and comments.