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Death to the Cliché Landing Page
 

Death to the Cliché Landing Page

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Stop think about landing pages and start thinking landing experiences. Awesome inspiration for thinking "outside the landing page box." There’s so much potential to stand out from your competition ...

Stop think about landing pages and start thinking landing experiences. Awesome inspiration for thinking "outside the landing page box." There’s so much potential to stand out from your competition and make a first impression that won’t just convert people — it will frame you in their minds as the best in your field!

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  • Chris & alittlebranding - our apologies for not seeing your comments until now! Thanks so much for your positive response to Scott's slideshare. We have been preaching 'experience' over pages for years now. Glad to hear that you are on board as well. Have a great week! p.s...we have a new slideshare coming— '7 Ways to Go Beyond Landing Pages.' Be sure to check back later this week.
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  • This rocks!!

    I got many realizations from seeing the differences. You can give people multiple pages to explore what the offering is, without beating them over the head.

    And on each of those pages, you CAN still have the Call to Action, you can still not distract people's attention with all kinds of extraneous stuff.

    People look in different ways—some more around social proof, some around features, etc., and makes sense you give them space to explore and find out.

    Also—get rid of tired annoying cliches, like phone operator lady stock photos.
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  • Wow, blew me away! I am a huge fan of 'experiences' and intent. Great insights to drive engagement and conversions on landing pages.. I am a firm believer that to drive any type of engagement or conversion, you must start with the user experience and the user intent, not the marketers. Thanks. - Bob
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    Death to the Cliché Landing Page Death to the Cliché Landing Page Presentation Transcript

    • ^!Death  to  the  Landing  Page   by  Sco  Brinker   @chiefmartec  
    • Actually,  I  love  landing  pages.  
    • But  most  landing  pages  suck  aren’t  very  good.  
    • REDACTED   REDACTED   REDACTED   REDACTED  
    • 95%  
    • This  is  death  to  your  brand.  
    • Stop  thinking  of  landing  pages.  
    • Instead,  think  of  experiences.  
    • You  are  not  limited  to  one  page.  
    • REDACTED   REDACTED   REDACTED   REDACTED  
    • REDACTED   REDACTED   REDACTED   REDACTED  
    • Thank  you.