Best Event Design HIGHLY COMMENDEDBest Event Design HIGHLY COMMENDED2010 Best AV/Video Solution Established in the UAE in 1996, HQ offers a complete range of high end event services; combining strategic thought with passionate creativity, precise technical ability and great attention to detail, to deliver exceptional HIGHLY COMMENDEDBest Innovative Entertainment pieces of live and visual communication. The design studio at HQ offers a strong combination of technical, graphic, stage set, interior, audio visual and HIGHLY COMMENDEDOutstanding Production Achievement multi-media design expertise, using the latest technologies to evaluate, visualize, construct and implement considered solutions. HIGHLY COMMENDEDBest Corporate Product or Service Launch HQ has successfully delivered many of the region’s most spectacular and highly acclaimed government and corporate events, ceremonies and festivals, positioning the company firmly as a market leader.Best Event Theme/DecorOutstanding Production AchievementOutstanding Production Achievement LIVE & VISUAL LIVE & VISUAL
EVENT DESIGN & PRODUCTION Corporate & Gala Events Large Scale Shows & Ceremonies HQ Creative L.L.C. Festivals & Public Celebrations Abu Dhabi 2 Floor, Ali & Sons Building nd PO Box 915, Abu Dhabi, U.A.E. DÉCOR, THEMING & BRANDING t: +971 (0)2 679 7627 City & Venue Decoration Programmes Dubai Mall Seasonal Décor Office 103, Liberty Building Stage Sets Special Events Theming & Décor PO Box 61886, Dubai, U.A.E. t: +971 (0)4 282 8848 f: +971 (0)4 282 8851 TEMPORAL SPACES e: email@example.com hqcreativeuae.com Structures & Exhibition Stands Interactive Experiences Themed Environments COMMUNICATIONCOMMUNICATION
With an audience of over 2000 Royals, Dignitaries, Global Leaders and International Students, Burj Khalifa Island provided theperfect setting for an Opening Ceremony of soaring proportions.A powerful mix of ceremony, music, culture, futuristic special effects and show-stopping pyrotechnics, highlights of the 2hour programme included a truly inspirational performance by the UAE’s first ‘rap’ act and a computerised tracking projectionscreen which opened to reveal an astounding ‘vertical drumming’ show , 40 metres above ground and choreographed to thespectacular Dubai Fountain.The event also witnessed the record breaking climb of the 828m tall Burj Khalifa by famous climber Alain Robert ‘The FrenchSpiderman’.
HCT Education Without Borders 2011Opening Ceremony
State Visit of HM Queen Elizabeth IIHQ is extremely proud to have supported the UAE Federal Government in the design, production and management of all press and public events surroundingthe State Visit of Her Majesty Queen Elizabeth II.With a series of 7 primary events over a 20 hour period, the project required meticulous planning and very careful consideration of the important requirements ofvarious security and protocol services.In addition to the complex technical and logistical challenges associated with such high profile events; from a creative perspective, the Launch Event for theZayed National Museum was one of the biggest tests for HQ. Several bespoke, contemporary structures were designed to create a seamless and spectacularevent space containing both public and very private areas - worthy of not only hosting Royal guests and global media, but also impressing one of the worlds’leading architects and guarding a model of one of the most incredible examples of modern architecture.
‘Unusual, Stylish and Exciting ...’The architectural design of the VIP Majlis and Design Studio structures was itself a talking point of Abu Dhabi’s stylish Art Fair.An abstract concept was adopted for the interior design of the ‘The Majlis’ - using a series of clean white partitions, each angled at 10degrees and edged with mirrors, to create a false sense of perspective and define the various lounge, theatre and reception spaceswithin.Referencing the Abu Dhabi Art brand identity and vibrant pink 2009 colour scheme throughout, the VIP Majlis incorporated an external,decked ‘Terrace’ area where guests could relax and enjoy the stunning ocean views.
In year 2, the Abu Dhabi Art identity reflected an environmental theme and fresh green colour palette.Interior designs and finishes embraced a variety of natural materials such as wood, slate, moss, grassand even ‘air plants’ imported from the Czech Republic. Digitally printed fabric panels were suspendedfrom the ceiling, creating a ‘virtual oasis’ to soften the space and diffuse sunlight during the daytime.On the external ‘Terrace’, this year adorned with cactus and desert plants, guests could relax under suncanopies and enjoy live music courtesy of ‘Lola’ the iconic VW Camper/ DJ Booth.The Opening Reception, which extended throughout the Emirates Palace grounds, stayed true to theenvironmental theme - mixing an exciting range of expandable cardboard furniture with a variety ofcustom made wooden pieces and carefully designed lighting effects to create a subtle, contemporaryand very elegant ambience.
An impressive stage set, theatrical lighting, multi-layered projections and live orchestral interludes were signatures of this important, andvery formal, international awards ceremony.Broadcast live, and attended by the senior Royals and dignitaries, every element of this event was meticulously designed and beautifullydetailed to reflect the significance of the occasion without distracting from its integrity.
Tour of OmanCeremonies & Race InfrastructureThe stage set for the Tour of Oman Opening Ceremony spanned a 4-lane highway on the beautifulMuttrah Corniche in the heart of Muscat, where, against an illuminated mountain backdrop, vibrantmultimedia projections and cultural performers welcomed guests to Oman and kicked off the excitingfirst leg of the Race.Over the five days that followed, HQ provided infrastructure and daylight viewing screens to support the128 cyclists, support teams, race officials, media and spectators as the Tour moved through variousprovinces of Oman, closing with a glittering Awards Ceremony immediately after the final race.
Costa DeliziosaShip Naming CeremonyThe official naming ceremony of the ‘Costa Deliziosa’ in Dubai,marked an important partnership between Costa Cruises and DubaiDepartment of Tourism & Commerce Marketing. As the ship waswelcomed in to Port Rashid, 2000 passengers disembarked and joinedVIP guests for a celebration of Emirati and Italian cultures.
Working closely with the RTA, HQ was honoured to have been entrusted with the historic launch event for Metro Dubai.Meticulous planning, design and logistics management of this multi venue event were the secret of its success.The remarkable evening began at Mall of the Emirates where, in a beautiful, custom designed presentation theatre, HisHighness Sheikh Mohammed Bin Rashid and several hundred distinguished guests were passionately addressed by theChairman of the RTA, His Excellency Matar Al Tayer.Following the proud speech, guests were invited to put on custom Porsche Design viewing glasses to enjoy a speciallycommissioned 3D film – the first ever in the region. After a standing ovation, guests were escorted to Mall of the EmiratesMetro Station for the official inauguration of the Red Line and the first train journey.
The complete journey took guests on a tour of 6 of the Dubai Metro Stations, where, His Highness unveiled a series ‘Commemoration’of ‘Legacy Pieces’ to mark the occasion. Appropriately, at Financial Centre Station His Highness was presented with a giant commemorative coin which he placed in a motorized display case.‘A Moment in Time’The Red Line was officially opened at 9 seconds, past 9 minutes, past 9pm. The exact moment His Highness swipe ‘Achievement’the first Nol card was frozen in time, in a large commemorative digital clock. His Highness Sheikh Hamdan bin Rashid activated stunning precision laser installation, at Khalid Bin Waleed Station. Brilliant red laser beams appeared to take individual letters out of glass etched poems written by High Highness Sheikh Mohammed about the achievements of Dubai. The letters, when reassembled, spelt out the words RTA – Metro Dubai.‘Message to the Future’
At Union Station His Highness Sheikh Mohammed wrote and signed a secret letter. In line with the ‘Heritage; theme of the station’s interior, the letterwas sealed in a giant ornate ‘Mezzuzah’, to be opened by the children of the future.Also at Union Station, a three part exhibition; ‘Metrospective’ chronologically documented the Metro project through photographic, physical andmultimedia displays, the final piece on the timeline being a photograph of His Highness swiping the first Nol card at 9 seconds, past 9 minutes, past9. ‘The Evolution of Architecture’ explored the design inspiration and development of the stunning Metro Stations. The centrepiece of the Exhibitionshowcased the ‘History of the RTA’ using interactive, tracking plasma screen technologies.‘Momentum’At the final destination, Rashidiya Station, His Highness placed the last brick in a giant LEGO sculpture, carefully made from 141,117 LEGO bricksand taking 178 man hours to create.
Vodafone Star Numbers Auction and Network Switch On‘Painting By Numbers’From the moment guests arrived, energy, vitality and colour were the order of the evening. Following a vibrant reception, guests were invited inside the main event spaceand immersed in an ever changing colour palette of lighting and video through synchronized stage, wall and ceiling projections.After successfully turning on the network, Vodafone Qatar invited Sotheby’s to orchestrate the ‘Star Numbers Auction’.The ‘Painting by Numbers’ theme was carried throughout the event by Kinetic Artist, Norman Perryman whose live projected paintings injected colour and movementthroughout the space. The evening included explosive performances by ‘Bond’ and ‘Circle Percussion’ who were both integrated into Norman’s ever-evolving canvas.
Queen Elizabeth II ‘Arrival in Dubai’“HQ’s role in coordinating all the various parties involved was executed without flaw. The team was 100% focused, dedicated and reliable. They consistentlywent the extra distance, adding value to every aspect of the arrangements and execution. On what was for us an extremely important occasion, viewed bymillions around the world and with absolutely no margin for error, I cannot recommend HQ highly enough”Frances McElwaineDirector of Marketing , QE2 / Nakheel Hotels / QE2 Enterprises / Nakheel PJSC
In November of 2008 HQ Creative conceived, designed and choreographed the arrival ofthe QE II to her new home. Greeted and escorted by His Highness Sheikh MohammedBin Rashid Al Maktoum’s private yacht ‘MY Dubai’, Emirates Airline’s new A380, theRoyal Navy, the UAE Coastguard and a large flotilla of privately owned boats and yachts,requiring meticulous planning.HQ recorded the event on 17 HD broadcast cameras including the famous ‘cineflex’camera system mounted on a Bell 412 helicopter. The event was up-linked via satelliteand transmitted live to the world’s press with over 100 hours of footage recorded andarchived for future use.
Abu Dhabi Tawteen CouncilAn imposing stage set provided an impressive backdrop for this important Government eventwhich opened with a synchronised multimedia and live performance sequence; the powerfulrhythms of mass Emirati drummers fused with a classical Aria, sung by two sopranos.Following a formal awards presentation to Abu Dhabi Tawteen Council partner institutes andorganisations, a celebratory full colour laser performance and special effects sequence closedthe ceremony, with the final message communicated through a choreographed pyrotechnicrelease of giant banners across the entire set.
Abu Dhabi Awards2005, 2006, 2007 & 2008HQ creative is proud to have worked alongside the Executive Affairs Authorityteam to design and produce the prestigious Abu Dhabi Awards Ceremony.
Nurai Island Sales Centre LaunchWhilst guests enjoyed an ‘up close and personal’ performance by iconic music artist Lionel Ritchie, imagesof the finished project were viewed on a 40 metre wide bespoke screen which then opened horizontally tospectacular fireworks and a ‘kabuki drop’ reveal of the Sales Centre.After a guided tour of the centre, guests were invited back into the reception tent before boarding their waitinghelicopters.
DIFC Annual Celebration2005, 2006 & 2007“A spectacle that, even by Dubai’s high standards, was unique in its scope, scale and ambition”“Shows like DIFC’s are ambitious in the extreme; pushing technical boundaries”“One of the most challenging (shows in the world) in terms of the site, location,fulfilling the conceptual brief and impressing the most influential people”Total Production International Magazine“I would like to extend my personal appreciation and gratitude to HQ for the great work that you have done, the feedback we are receivingis fantastic and beyond expectation, I think you deserve the congratulations as much as we do. Thank you”Bisher Barazi - Chief Financial Officer, DIFC“Based on our experience we have come to view HQ Creative as a solid, professional and reliable supplier”Dr. Omar Bin Sulaiman - Governor, DIFC
HQ is very proud to have designed and produced all three of DIFC’s acclaimed AnnualCelebration Events...‘One Voice’In 2007 the multimedia spectacular was programmed to an orchestral score playedlive by the 95 piece Armenian Philharmonic Orchestra and to the voices of a 350strong choir, dramatically revealed in a massive kabuki drop during the performance.Opening with an emotional vocal performance, as the show gathered pace thegrandstand shook and the ground rumbled as the projected building appeared to bepushed aside, dramatically revealing 174 metre of uber high definition video projection.The show continued to amaze as giant CGI sequences were synchronised with 4800time-coded pyro effects and a revolutionary spinning flame system specially designedfor the show.The glittering evening concluded with a series of memorable performances byheadline artists Il Divo, Syrian soprano Talar Kekranjian and Amal Maher.
‘Time, Space & Energy’In 2006 the physics themed Corporate Suite opened with a’ Big Bang’, synchronised to an orchestralexplosion and a volley of overhead pyrotechnic comets as the entire Gate building became the world’slargest high definition projection screen, taking guests on an accelerated journey through time and space.The 25 minute spectacular included a gravity defying ‘vertical catwalk’ performance as the audience was ‘Notes of Success’virtually transported through The Gate for a glimpse of the masterplans for the new financial district and In 2005 DIFC marked its first anniversary. The ‘show told the remarkable story of Dubai, thorough multipleiconic vision of His Highness Sheikh Mohammed for the future of Dubai on the world stage. show technologies and injections of live kinetic painting performances, beautifully choreographed to an musical score, performed by the 73 piece Czech National Symphony Orchestra, who were revealed on aThe evening also included a creative musical fusion of traditional UAE cultural performers and a 17 metre revolving platform.contemporary string quartet and headline performance by Jose Carreras and Lebanese Soprano HibaAl Kawas, who also sung a special operatic arrangement of one of His Highness Sheikh Mohammed Bin The 20 minute ‘son et lumiere’ was complemented by an emotional performance by legendary tenor,Rashid’s poems. Andrea Boccelli.
Abu Dhabi Police Golden Jubilee Celebration The skills of ADPD Special Forces Units were showcased through a series of ‘007’ style videos and live actionFollowing opening speeches and poetry readings, the Abu Dhabi Police Golden Jubilee Celebrations kicked off with a sequences, including helicopters, abseilers, high-speed car chases and K9 units, all tightly choreographed andstunning, mass choreographed sequence featuring over 700 police cadets bearing torches of fire. synchronised to dramatic special effects, with no margin for error.For the first time ever, industrial robots were used in a show, equipped with full colour and fibre-fed laser systems all The 90-minute spectacular culminated in a 30-minute parade of marching units and vehicles representing 50programmed to perform a choreographed gun drill alongside traditional UAE desert riflemen. years of history, followed by a breathtaking laser and pyrotechnics finale.
DIFC Week 2007DIFC Week brings together international and regional experts in business and finance, to address relevant challenges andopportunities.HQ Creative provided the permanent conference venue in the DIFC district and transformed the structure into a space worthyof this important event. HQ also supplied all venue management, audio visual, lighting and technical support.
XVIII Arabian Gulf Cup Draw Event‘Adrenaline’A FIFA orchestrated draw ceremony, officiated by 2006 Italian World Cup winning team captain, Fabio Cannavaro, atthe Al Jazeira Stadium in Abu Dhabi.Broadcasted live, a custom AV sequence marked the start of the event, while broadcast graphics were used in real-time as the draw took place.Indoor pyrotechnics and a newly developed ‘pan and tilt’ flame system were showcased in a high energy show whichincluded several segments of energetically choreographed live performance and special effects, including a 3 metrediameter remote controlled flying football.
XVIII Arabian Gulf Cup Opening Ceremony“This show flew by in a spectacular style, a dynamic collage of eye - candy, action and excitement combining ideas, colour, culture and seatedge anticipation of what might come next. It very much set the tone for the Gulf Cup and has already become a major talking point in theregion”CX magazine
Prior to the opening game of the 2007 Arabian Gulf Cup, HQ created an Olympic-styleopening ceremony, incorporating a massive overhead flying system used to fly differentelements into the show, including a 12 metre diameter high resolution projection sphere andaerial artists.On the ground, galloping horses and a cast of over 2,400 performers, including UAE riflemen,school children and international artists, wowed the full stadium.
The highlight of the show was a giant portrait of His Highness Sheikh Khalifa Bin Zayed, painted live by 600 police cadetsin less than 2 minutes.Immediately after the frenzy of aerial fireworks that closed the show, 270 precisely rehearsed crew members sprung intoaction, stripping the stadium of all infrastructure, technical equipment and a massive ground cover in less than 6 minutes,ready for the opening match.
28th Annual Burgenstock Commodities & FuturesConference Gala“Well done to the entire team for a job very well done… not only was the whole event programme creatively designed but beautifullyexecuted! It was a pleasure working with you on this amazing project”Gaiti Rabbani - DMCC
‘Expressions of Dubai’As hosts, Dubai Multi Commodities Centre (DMCC) and Dubai Gold & Commodities Exchange (DGCX), commissioned HQCreative to take Arabian culture and hospitality to Lake Geneva.At a beautiful themed reception in the Montreaux Palace Gardens, falcons, cultural performance troupes, henna artists andcalligraphers introduced guests to the sights, sounds, fragrances and flavours of Dubai.Throughout dinner guests were immersed in seamless 360 degree video projection and transported to 21st Century Arabia via astunning multimedia production; choreographed to music and injected with contemporary, live performance and special effects.At the end of the performance, remote controlled pyro candles on each table were ignited on cue to the final beat of music.
Business Bay Crossing Inauguration“The opening of Business Bay Crossing was a monumental occasion. HQ embraced thechallenge and tremendous logistical task of coordinating multiple event components andvarious RTA vehicles - on land and across water. The bridge came alive with colour”.
As VVIP buses broke through a giant red ribbon stretched across the foot of the bridge, acavalcade of RTA taxis and buses swept across in the opposite direction to greet them.His Highness Sheikh Mohammed Bin Rashid Al Maktoum unveiled a commemorative plaque,initiating a rapid-chase of spectacular, daytime pyrotechnic streamers across the 1.6 kmstructure.
‘Spirit of Dubai’ Landmark TourHQ Creative’s professionalism, creativity, excellent planning, overall logistical management andclient servicing were a huge contributor to the success of the ‘Spirit of Dubai’s’ tour of Europe inWinter 2006.A complicated and challenging campaign was only possible through HQ’s involvement.”Charlie Taylor, Senior PR Manager - Nakheel
‘Spirit of Dubai’HQ coordinated a tour of the largest commercial airship in the world to mark theopening of Palm Jumeirah.The airship flew over London, Paris, Rome, Athens and Cairo. Taking in iconiclandmarks such as Big Ben, The London Eye, Stonehenge, the Eiffel Tower, theLeaning Tower of Pisa and the Colosseum.Followed by film crews in a dedicated helicopter unit, the flight was supported bytouring exhibition units and a fleet of branded buses and vehicles for European crewand media, hosting press events and journalist flights in each City.
MOE Grand Opening‘The Fashion Theatre’Fashion, Fabrics & Snow! Wintry white haute couture costumes, acrobatic catwalk models and cirqueperformers were brought together with theatre, performance art and astonishing aerial artistry in thiscontemporary stage show, designed and produced exclusively for Mall of the Emirates.
Dubai Festival CityRetailers Launch EventA working construction site was transformed into an elegant venue for over 800 VIP’s and corporate guests.The evening began with a slick corporate presentation, followed by a choreographed laser and pyrotechnics spectacular,further synchronised to aerial fireworks and the illumination of the giant tower cranes over the site.Throughout dinner a variety of world class acrobats, fire-dancers and jugglers performed to the sounds of a live jazz band.
Art, Talk & Du A hotel ballroom was turned into a modern art gallery for Du’s first pre-launch VIP networking event. A collection of contemporary painting, photography and sculpture was specially commissioned for the occasion, each piece designed around a narrative of ‘communication’ and brand specific messaging.Aabar Track DayHQ designed, built and managed a branded VIP hospitalityexperience space for the Mercedes/Abaar Track Day at the thenrecently opened Yas Marina Circuit.
Mubadala F1 &FIFA FanzonesFor two consecutive years HQ has been awarded the contract to createand produce interactive F1 and FIFA visitor experiences, designed toengage, educate and convey Mubadala’s positioning, crossover and coreactivities within major sporting and related industrial sectors.
‘Summer In Abu Dhabi’HQ transformed the 13,000 square metre ADNEC exhibition halls into seven themed ‘islands’ bursting with fun filled shows and activities.Major edutainment attractions included the exciting family interactive exhibition ‘The Science of Spying’ which had recently completed its highlysuccessful Premier in The London Science Museum; and the award winning, international touring exhibition ‘The Robot Zoo’.A programme of live performances throughout the day included International Children’s Theatre Productions, Circus Shows, Freestyle, BMXsters,UV Puppet Theatre and appearances by well known Children’s Characters.With everything from Arts & Craft Workshops, Secret Story Gardens and a Mini Cinema to Optical Illusions, Climbing Walls, Laser Mazes, Remote‘CamCar’ Racing and a variety of lively Fun Fair Rides & Games… Summer in Abu Dhabi was a resounding success.
Ramadan Cultural GalleryThis stylish installation acted as a link to the past, present and future, increasing awareness and understanding ofthe relevance and meaning of Ramadan.Information relating to important aspects of Islam was beautifully displayed next to original artwork pieces by localCalligraphy artists.The Gallery included information and visual displays of iconic Mosques from around the World, Cultural Traditionsand a custom designed installation depicting the phases of the moon against a background of Fibre optic lighting. ‘Bride of the Orchard’ The ‘Fruit of the Date Palm’ exhibition illustrates the importance and significance of one of the oldest crops known to man, one that is intrinsic to the culture and history of the Arabic people and the Islamic way of life.
‘Jungle’Trek through the densely tangled undergrowth to the distant sounds of tribal drums and discover a variety oflife size, animatronic jungle animals in their natural habitats - from Hippos bathing in the waterfalls to cheekymonkeys swinging in the vines.Board the ‘Riverboat Adventure’ and take a slow cruise down the winding river or jump on the ‘RunawayTrain’ and explore the ancient ruins at King Solomon’s mines.Lush tropical foliage, tribal masks, tiki torches, props and special effects add true jungle authenticity to thiseducational adventure through a place of ancient legends.
‘Monster Creepy Crawlies’ From massive scorpions to huge stag beetles, gigantic ladybirds and other creepy crawlies, this family-friendly exhibition provides a bugs eye view of the world of creepy crawlies, with larger than life models of insects, arachnids and molluscs; some magnified up to 400 times their actual size.‘Melody Maker’A magical musical playground of interactive, virtual and real instruments, aimed atdeveloping a greater understanding and appreciation of music and sound.
‘It’s Just An Illusion’Challenge all the senses and trick the brain with mind boggling exhibits and puzzles which leave visitorsquestioning ‘How Is This Possible ?’ ‘Woody Woodruff’ Sit under the shade of this giant animatronic tree and sing along with him and the family of animated creatures that live in his ‘Beautiful, Big Green Hair’.
Al Ain Aerial FiestaHundreds of children, community groups, themed floats, marching bands,street entertainers and carnival masquerade performers paraded through townto provide a lively and colourful opening to the Al Ain Flower Show & Festival.Breathtaking civil and military aerobatics displays, hot air balloons, sky diversand stunt kites formed the focal entertainment for the inaugural Al Ain AerialFiesta, planned and managed by HQ.
Al Ain Flower Show and Festival2000, 2001, 2002 & 2003The annual Al Ain Flower Show showcased and displayed competition gardens throughoutthe various categories, designed by landscaping professionals, government departments andcommunity groups.In addition to floral exhibits and a variety of ‘homes and garden’ products, the show wascompleted with local and international entertainment, stage shows and festival attractionsthroughout the city, drawing many visitors and receiving significant media attention and acclaim.
Street & City DecorationFrom directional signage and entry statements to flags, banners and decorativelighting. HQ has planned, designed and produced acclaimed City and OutdoorDecoration Programmes for many major festivals and occasions throughoutthe region.
Mall Seasonal DécorIn this magical Christmas installation Santa’s Grotto was reinvented as a giant, illuminated igloo.A ‘cracked ice’ path led visitors through a village of LED Christmas trees, colour changing igloos andlight-hearted displays of ‘cool’, custom-designed, animated penguins and polar bears, some of whom‘performed’ in an enclosed ice rink under the stunning 12m tall Christmas tree.
Sheer fabrics and authentic mosque lanterns teamed withcontemporary décor elements and lines of sparkling whitelights to create modern and stylish Ramadan displays.In another installation, a contemporary majlis, topped bymagnificent colour-changing minaret towers in the Mall ofthe Emirates Galleria complemented decorative ‘souk’ stallsdisplaying an array of traditional Arabic artifacts, souvenirsand gifts.