Point of view, Liveperson
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Point of view, Liveperson

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  • Intro: Working with out Sales team , for the past 6 years my focus is the UK Market. Might not please everyone but I also have an affection to Liverpool FC
  • For Human beings, connection and community is the most important things in our life. Its part of our DNA and its what makes us uniquely human- its also been underlined by the success of social networks in the past 5 years or so.Technology is fulfilling our needs in ways we would never have thought possible. The Usage of such media is now vey much common place and a second culture for us all.We at LivePerson have been in the e-commerce world and connecting our clients to their clients for the past 15 years, ourfoundation is to create meaningful connection in the online world and this allows us to tell a compelling story:
  • Forster notes – Does this resonate with your world?Ok , I see a lot of nodding heads in the room.
  • Store – Back in the day, not so long a go, we had our traditional break and motor store.We knew everything about our clients. History, pattern, anticipate their needs, first time visitor, returning visitors, hesitant visitor – walk , 1:1 , Meaningful Connection, WWW + @ - You no longer knew who are your clientsSocial Media – Like, Twitter, Facebook, sharing, posting,Mobile – M. Apps etc.Data management – Having the need to maintain a web site, invest in manpower, customer service, marketing, sales, while also building strategy for your social media strategy and Mobile Apps.Creates a strain on Data management and infrastructure and substionaly increase cost.CITI BANK – Quote SVP social media – “Preferences – some prefer to chat …. Voice … when your customer controls your brand a bit more its imperative that companies deliver what works for them or as we at LivePerson say:“We want to reach out to the right visitor at the right time with the right message through the right channel” LiveEnage – Single code, single platform. You can intelligently create a sophisticated personalized experience for your web site visitors.

Point of view, Liveperson Point of view, Liveperson Presentation Transcript

  • Point of view Yohai Ben Israel – Product Consultant
  • Let’s talk about connection
  • £37B spent to generate web traffic, 2012 £15B of that traffic bounced £59 £0.6 2% Avg. spent to drive people to site Avg. allocated to conversion Avg. conversion rate
  • Learning Loop Insight LiveEngage @ Your customers 98% Chat Email Your Content WWW customers Voice Social You Mobile Video Networks Expensive Data Management Creating Meaningful Connections
  • Creating Meaningful Connections