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#SalesSummit | @rajatrocks
#SalesSummit | @rajatrocks
Big Data, Gamification, and the
Endlessly Motivated Sales Team
Rajat Paharia
Founder & Chief Product Officer
Bunchball
#SalesSummit | @rajatrocks
Customer loyalty drives profitability and growth
Customer satisfaction drives customer loyalty
Value drives customer satisfaction
Employee productivity drives value
Employee loyalty drives productivity
Employee satisfaction drives loyalty
Employee engagement drives employee satisfaction
Putting the Service-Profit
Chain to Work
HBR OnPoint, 2000
Clearly, your employees are
your most important asset.
#SalesSummit | @rajatrocks
know more about your employees
than you do.
#SalesSummit | @rajatrocks
BIG DATA
on User
Activity
More
Engaging
Experience =
#SalesSummit | @rajatrocks
LearningCollaborationServiceSales
How much more value are
your employees generating
for you, than they are for
Netflix, Amazon, and
Facebook?
#SalesSummit | @rajatrocks
More
Engaging
Experience =
Motivate better
performance
Drive better
business results
Competitive
advantage
BIG DATA
on User
Activity
LearningCollaborationServiceSales
#SalesSummit | @rajatrocks
More
Engaging
Experience
LearningCollaborationServiceSales
BIG DATA
on User
Activity
#SalesSummit | @rajatrocks
+11% revenue per employee
Sales
+9%
Service
+10%
Collaboration
+81%
Learning
+373%
Drive Real Business Results
and a Hard ROI
#SalesSummit | @rajatrocks
More
Engaging
Experience
gamification
LearningCollaborationServiceSales
BIG DATA
on User
Activity
#SalesSummit | @rajatrocks
gamificationunproductivity
entertainment
wasting time
#SalesSummit | @rajatrocks
gamificationperformance
motivation
ROI
#SalesSummit | @rajatrocks
gamificationreward & recognize
measure & motivate
reputation
guide & amplify
loyalty
Motivating People Through
Data
#SalesSummit | @rajatrocks
SALES
salesforce.com
#SalesSummit | @rajatrocks
Top Motivators for Sales
1. Compensation
2. Internal Recognition
3. Competition
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Activities vs. Outcomes
• Q: Is it better to motivate Activities:
• Enter title, phone and email for every contact
• Keep your pipeline up to date
• Share a “Win” story
• or Outcomes?
• Hit 100% of your quota in the first 6 weeks of the quarter
• Sell a package that includes every product in our portfolio
• Close $1 Million in renewals this quarter
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Engage sales reps in learning how to use the online price
book. Typically a grueling 1-day course and hard to get
sales reps engaged (they’d rather be selling!).
Results:
• After gamifying the training environment, users became so
proficient at using the price book that the company recognized an
additional $1 million in profit in a single day
• Over the next seven weeks, the company recognized an
additional $8 million in profit
• Cost of training plummeted by more than half because the
gamified learning experience now requires fewer people to
manage price book training
Fortune 50 Company
Learning
Collaboration
Service
Sales
#SalesSummit | @rajatrocks
Big Data, Gamification, and the
Endlessly Motivated Sales Team
Rajat Paharia
Founder & Chief Product Officer
Bunchball
Author, NY Times and WSJ Bestseller: Loyalty 3.0

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Rajat Paharia - Sales Performance: Big Data, Gamification, and the Endlessly Motivated Sales Team