Marcin Iwiński, Guillaume Rambourg / CDProjekt RED, GOG.com Creating a Digital Business for Humans: studying the trials and successes of GOG.com Prezentacja z konferencji infoShare 2013 w Gdańsku. Presented at infoShare 2013 conference in Gdańsk, Poland.

1. Creating a Digital Business for Humans:
Studying the trials and successes of GOG.com
Marcin Iwiński, co-founder / Joint CEO, CD Projekt
Guillaume Rambourg, Managing Director, GOG.com
Infoshare, Gdańsk, 17/05/2013

2. The Idea: What is GOG.com?
Digital download store with the best games in history for PC and Mac.

3. The Idea: Why GOG.com?
Digital Distribution Market in 2008

4. The Idea: Why GOG.com?
Digital Distribution Market in 2008
drm protection
REGIONAL RESTRICTIONS
NO ADDED VALUE WHATSOEVER

5. The Idea: Why GOG.com?
Digital Distribution Market in 2008
Opportunity existed, but it had to be different.
It had to be a digital business, but for humans.

6. pROVIDING (AT LEAST)
THE SAME EXPERIENCE
AS RETAIL
The challenge of digital distribution

7. SATISFACTIONValueCommunity
What makes a digital business for humans?

8. GOG.com Key Principles
DRM-Free
games
1 WORLD
1 PRICE
Customer
Love
Value & Satisfaction Value & Community Community & Satisfaction

9. Human Values at GOG.com: The Examples
Treat your gamers right
Happy gamers = healthy business.

10. Human Values at GOG.com: The Examples
Treat your gamers right
Happy gamers = healthy business.
Follow your Principles
Deliver what you have promised and do
not go for easy compromises.

11. Human Values at GOG.com: The Examples
Treat your gamers right
Happy gamers = healthy business.
Follow your Principles
Deliver what you have promised and do
not go for easy compromises.
Add Passion on top
Have fun and show you love what you
do, don’t you? :)

12. What This Has Brought
Partner companies
100+ Unique visitors / month
1.7M+
Downloaded games
10M+ Countries with paying users
190
For 2012: 46.3M PLN revenue / 8.2M PLN net profit

13. What This Has Brought
Hundreds of stories in the press and tens of thousands
of social media retweets, mentions, likes, and shares.
50 Best Websites 2013

14. Community
Don’t treat your users like commodities.
Treat them like you would like to be treated
and they will love you back.

15. Selling is not enough.
Don’t be just a store-front, always think of more.
Value

16. Observe, fix, observe, fix, observe, fix (...)
SATISFACTION

17. SHOW YOUR CUSTOMERS YOU LOVE THEM.
TREAT THEM LIKE HUMANS ;)
Your task for Monday morning 9AM sharp:

18. THANK YOU FOR LISTENING!
If you want to talk more, grab us later for a chat
...or just drop us an email:
Grambourg@gog.com
marcin.iwinski@cdprojekt.com

19. THANK YOU FOR LISTENING!
If you want to talk more, grab us later for a chat
...or just drop us an email:
Grambourg@gog.com
marcin.iwinski@cdprojekt.com

20. THANK YOU FOR LISTENING!
If you want to talk more, grab us later for a chat
...or just drop us an email:
Grambourg@gog.com
marcin.iwinski@cdprojekt.com