Creating a Digital Business for Humans:
Studying the trials and successes of GOG.com
Marcin Iwiński, co-founder / Joint CE...
The Idea: What is GOG.com?
Digital download store with the best games in history for PC and Mac.
The Idea: Why GOG.com?
Digital Distribution Market in 2008
The Idea: Why GOG.com?
Digital Distribution Market in 2008
drm protection
REGIONAL RESTRICTIONS
NO ADDED VALUE WHATSOEVER
The Idea: Why GOG.com?
Digital Distribution Market in 2008
Opportunity existed, but it had to be different.
It had to be a ...
pROVIDING (AT LEAST)
THE SAME EXPERIENCE
AS RETAIL
The challenge of digital distribution
SATISFACTIONValueCommunity
What makes a digital business for humans?
GOG.com Key Principles
DRM-Free
games
1 WORLD
1 PRICE
Customer
Love
Value & Satisfaction Value & Community Community & Sat...
Human Values at GOG.com: The Examples
Treat your gamers right
Happy gamers = healthy business.
Human Values at GOG.com: The Examples
Treat your gamers right
Happy gamers = healthy business.
Follow your Principles
Deli...
Human Values at GOG.com: The Examples
Treat your gamers right
Happy gamers = healthy business.
Follow your Principles
Deli...
What This Has Brought
Partner companies
100+ Unique visitors / month
1.7M+
Downloaded games
10M+ Countries with paying use...
What This Has Brought
Hundreds of stories in the press and tens of thousands
of social media retweets, mentions, likes, an...
Community
Don’t treat your users like commodities.
Treat them like you would like to be treated
and they will love you bac...
Selling is not enough.
Don’t be just a store-front, always think of more.
Value
Observe, fix, observe, fix, observe, fix (...)
SATISFACTION
SHOW YOUR CUSTOMERS YOU LOVE THEM.
TREAT THEM LIKE HUMANS ;)
Your task for Monday morning 9AM sharp:
THANK YOU FOR LISTENING!
If you want to talk more, grab us later for a chat
...or just drop us an email:
Grambourg@gog.com...
THANK YOU FOR LISTENING!
If you want to talk more, grab us later for a chat
...or just drop us an email:
Grambourg@gog.com...
THANK YOU FOR LISTENING!
If you want to talk more, grab us later for a chat
...or just drop us an email:
Grambourg@gog.com...
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infoShare 2013: Marcin Iwiński, Guillaume Rambourg - Creating a Digital Business for Humans [EN].

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Marcin Iwiński, Guillaume Rambourg / CDProjekt RED, GOG.com
Creating a Digital Business for Humans: studying the trials and successes of GOG.com
Prezentacja z konferencji infoShare 2013 w Gdańsku.
Presented at infoShare 2013 conference in Gdańsk, Poland.

Published in: Business, Technology
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infoShare 2013: Marcin Iwiński, Guillaume Rambourg - Creating a Digital Business for Humans [EN].

  1. 1. Creating a Digital Business for Humans: Studying the trials and successes of GOG.com Marcin Iwiński, co-founder / Joint CEO, CD Projekt Guillaume Rambourg, Managing Director, GOG.com Infoshare, Gdańsk, 17/05/2013
  2. 2. The Idea: What is GOG.com? Digital download store with the best games in history for PC and Mac.
  3. 3. The Idea: Why GOG.com? Digital Distribution Market in 2008
  4. 4. The Idea: Why GOG.com? Digital Distribution Market in 2008 drm protection REGIONAL RESTRICTIONS NO ADDED VALUE WHATSOEVER
  5. 5. The Idea: Why GOG.com? Digital Distribution Market in 2008 Opportunity existed, but it had to be different. It had to be a digital business, but for humans.
  6. 6. pROVIDING (AT LEAST) THE SAME EXPERIENCE AS RETAIL The challenge of digital distribution
  7. 7. SATISFACTIONValueCommunity What makes a digital business for humans?
  8. 8. GOG.com Key Principles DRM-Free games 1 WORLD 1 PRICE Customer Love Value & Satisfaction Value & Community Community & Satisfaction
  9. 9. Human Values at GOG.com: The Examples Treat your gamers right Happy gamers = healthy business.
  10. 10. Human Values at GOG.com: The Examples Treat your gamers right Happy gamers = healthy business. Follow your Principles Deliver what you have promised and do not go for easy compromises.
  11. 11. Human Values at GOG.com: The Examples Treat your gamers right Happy gamers = healthy business. Follow your Principles Deliver what you have promised and do not go for easy compromises. Add Passion on top Have fun and show you love what you do, don’t you? :)
  12. 12. What This Has Brought Partner companies 100+ Unique visitors / month 1.7M+ Downloaded games 10M+ Countries with paying users 190 For 2012: 46.3M PLN revenue / 8.2M PLN net profit
  13. 13. What This Has Brought Hundreds of stories in the press and tens of thousands of social media retweets, mentions, likes, and shares. 50 Best Websites 2013
  14. 14. Community Don’t treat your users like commodities. Treat them like you would like to be treated and they will love you back.
  15. 15. Selling is not enough. Don’t be just a store-front, always think of more. Value
  16. 16. Observe, fix, observe, fix, observe, fix (...) SATISFACTION
  17. 17. SHOW YOUR CUSTOMERS YOU LOVE THEM. TREAT THEM LIKE HUMANS ;) Your task for Monday morning 9AM sharp:
  18. 18. THANK YOU FOR LISTENING! If you want to talk more, grab us later for a chat ...or just drop us an email: Grambourg@gog.com marcin.iwinski@cdprojekt.com
  19. 19. THANK YOU FOR LISTENING! If you want to talk more, grab us later for a chat ...or just drop us an email: Grambourg@gog.com marcin.iwinski@cdprojekt.com
  20. 20. THANK YOU FOR LISTENING! If you want to talk more, grab us later for a chat ...or just drop us an email: Grambourg@gog.com marcin.iwinski@cdprojekt.com

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