Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. When the company looked to expand its business last year, the marketing team added more passive channels to drive new inquiries at the top of the funnel. They hit gold with content marketing and were soon inundated with 6,000 new leads per month, creating an enviable “champagne problem” — how to manage this high lead volume.
This company adopted Infer’s Profile Management platform and Predictive Scoring, and uncovered new revenue and expansion opportunities that increased its monthly opportunity pipeline by$500K and overall revenue by 7%.
Inside you’ll learn how Social Tables leveraged predictive to:
• Identify new revenue channels and expansion opportunities by increasing effort with key groups of best-fit, high-value customer profiles.
• Better qualify prospects through targeted outreach, resulting in deeper cross-functional alignment and a boost in sales efficiencies.
• Gain a more comprehensive, at-a-glance view of both inbound and outbound prospects, allowing marketing and sales to fine-tune their conversation points and marketing strategies with personalization at scale.
• Better profile inbound lead flows and understand shifts in ideal customer segments, enabling marketing to adjust campaigns in real-time and amplify their effectiveness.
2. Accomplished Startup Marketer
Built & Led Marketing at Nitro
Musician-born Marketer
Podcast & Paleo Aficionado
2013 Markie Winner
@szinsmeister sean@infer.com 1 415 689 4654
Hi, I’m Sean Zinsmeister!
Senior Director of Product Marketing @ Infer
3. What is Predictive?
Actionable Intelligence for
Sales & Marketing
Machine Learning Thousands of external
data points
Keywords: ● Machine Learning ● Data Science ● Predictive Analytics● AI
4. Predictive Sales & Marketing is Heating Up
79%
High-performers use
predictive intelligence
Salesforce State of
Marketing 2016
83%
B2B Orgs using PLS are
$250M and Below
SiriusDecisions
73% / 2X
Lift in Sales / Marketing
Effectiveness
Aberdeen
5. Predictive Sales & Marketing is Heating Up
2.3x
Increase in Average
Deal Size
3.3x
Increase in
Conversion Rates
1.5B+
Account, Contact, and
Lead Scores / year
Infer R&D
6. Hi, I’m Ray Miller
● Senior Marketing Operations
Manager
● Almost 3 years at Social Tables
● 125+ person VC-backed startup
in DC
● Geography buff and serious FIFA
player
● Used to not wear glasses
ray@socialtables.com @touchofray
12. Our Challenge
Took on a paid content marketing strategy
Leads skyrocketed to 6,000 total Net New Leads per month #humblebrag
Steady flow of 1,400 trial leads every month like clockwork