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1 
Finance Basics 
Rania A. Azmi 
E-mail: rania.a.azmi@gmail.com 
University of Alexandria, Department of Business Administration
2 
Finance 
• Finance can be thought of as the study of the 
following three questions: 
1- In what long-lived assets should the firm invest? 
2- How can the firm raise cash for required capital 
expenditures? 
3- How should short-term operating cash flows be 
managed?
Financial Statement Analysis 
• The objective is to show how to 
rearrange information from financial 
statements into financial ratios that 
provide information about five areas of 
financial performance: 
3
Financial Statement Analysis (Cont.) 
4 
1. Short-term solvency 
2. Activity 
3. Financial Leverage 
4. Profitability 
5. Value
Short-Term Solvency 
5
Short-Term Solvency 
• Ratios of short-term solvency measure 
the ability of the firm to meet recurring 
financial obligations (that is, to pay its 
bills). 
• The most widely used measures of 
accounting liquidity are the current ratio 
and the quick ratio. 
6
Short-Term Solvency 
• Current ratio= Total current 
assets/ Total current liabilities 
• Quick ratio= *Quick assets/ Total 
current liabilities 
* Quick assets= Total current assets- inventories 
7
8 
Activity
9 
Activity 
• Ratios of activity are constructed 
to measure how effectively the 
firm’s assets are being managed.
10 
Activity 
• Total asset turnover= Total 
operating revenues/ Total assets 
• This ratio is intended to indicate how 
effectively a firm is using all of its 
assets. If the asset turnover ratio is 
high, the firm is presumably using its 
assets effectively in generating sales.
11 
Activity 
• Receivables Turnover= Total 
operating revenues/ Receivables 
• Average collection period= Days 
in period(365)/ Receivables 
turnover
• The receivables turnover ratio and the average 
collection period provide some information on 
the success of the firm in managing its 
investment in accounts receivable. 
• The actual value of these ratios reflects the firm’s 
credit policy. If a firm has a liberal credit policy, 
the amount of its receivables will be higher than 
would otherwise be the case. 
• One common rule of thumb that financial 
analysts use is that the average collection period 
of a firm should not exceed the time allowed for 
payment in the credit terms by more than 10 
days. 
12
13 
Activity 
• Inventory Turnover= Cost of goods 
sold/ Inventory 
• The inventory ratio measures how quickly 
inventory is produced and sold. It is 
significantly affected by the production 
technology of goods being manufactured.
Financial Leverage 
14
15 
Financial Leverage 
• Financial leverage is related to the extent to 
which a firm relies on debt financing rather 
than equity. 
• Measures of financial leverage are tools in 
determining the probability that the firm will 
default on its debt contracts. The more debt a 
firm has, the more likely it is that the firm will 
become unable to fulfill its contractual 
obligations (too much debt can lead to a higher 
probability of insolvency and financial 
distress).
16 
Financial Leverage 
• Debt ratio= Total debt/ Total assets 
• Debt-to-equity ratio= Total debt/ 
Total equity 
• Equity multiplier= Total assets/ 
Total equity
17 
Financial Leverage 
• Debt ratios provide information 
about protection of creditors from 
insolvency and the ability of firms to 
obtain additional financing for 
potentially attractive investment 
opportunities.
18 
Financial Leverage 
• Interest Coverage= Earnings before 
interest and taxes/ Interest expense 
• Interest expense is an obstacle that a firm 
must surmount if it is to avoid default. The 
ratio of interest coverage is directly 
connected to the ability of the firm to pay 
interest.
19 
Profitability
20 
Profitability 
• Profitability ratios measure the extent to 
which a firm is profitable. 
• The most important conceptual problem 
with accounting measures of profitability 
is they do not give us a benchmark for 
making comparisons. 
• In general, a firm is profitable in the 
economic sense only if its profitability is 
greater than investors can achieve on 
their own in the capital markets.
21 
Profitability 
• Net profit margin= Net income/ 
Total operating revenues 
• Gross profit margin= Earnings 
before interest and taxes/ Total 
operating revenues
22 
Profit Margins 
• In general, profit margins reflect the 
firm’s ability to produce a product or 
service at a low cost or a high price. 
• Profit margins are not direct measures of 
profitability because they are based on 
total operating revenue, not on the 
investment made in assets by the firm or 
the equity investors. 
• Trade firms tend to have low margins and 
service firms tend to have high margins.
23 
Profitability 
• Net Return on Assets= Net income/ 
Average total assets 
• Gross return on assets= Earnings 
before interest and taxes/ Average 
total assets
24 
Profitability 
• One of the most interesting aspects of 
return on assets (ROA) is how some 
financial ratios can be linked together 
to compute ROA. One implication of 
this is usually referred to as the 
DuPont system of financial control.
25 
Profitability 
• Return on Equity (ROE)= 
Net income/ Average stockholders’ 
equity
26 
Profitability 
ROE= Profit margin * Asset turnover * Equity multiplier 
= (Net income/ TOR* ) * (TOR/ ATA * *) * (ATA/ ASE* * * ) 
* TOR: Total Operating Revenue 
** ATA: Average Total Assets 
*** ASE: Average stockholders’ equity
27 
Value
28 
Value 
• One very important characteristic of 
a firm that cannot be found on an 
accounting statement is its market 
value.
29 
Value 
1- Market price 
2- Price-to-earnings (P/E) ratio 
3- Dividend Yield 
4- Market-to-book (M/B) value ratio
30 
Value 
1- Market price: The market price of a 
share of common stock is the price that 
buyers and sellers establish when they 
trade the stock. The market value of the 
common equity of a firm is the market 
price of share of common stock 
multiplied by the number of shares 
outstanding.
31 
Value 
2- Price-to-earnings (P/E) ratio: One way 
to calculate the P/E ratio is to divide the 
current market price by the earnings per 
share of common stock for the latest 
year.
32 
Value 
3- Dividend Yield= Dividends per share/ 
Market price per share. 
Dividends yields are related to the 
market’s perception of future growth 
prospects for firms. Firms with high 
growth prospects will generally have 
lower dividend yields.
33 
Value 
4- Market-to-book (M/B) value ratio: 
It is calculated by dividing the market 
price per share by the book value per 
share.
34 
Conclusions 
Accounting statements provide important 
information about the value of the firm. 
Financial analysts and mangers learn 
how to rearrange financial statements to 
squeeze out the maximum amount of 
information.
35 
Conclusions (Cont.) 
You should keep in mind the following points 
when trying to interpret financial statements: 
1- Measures of profitability such as return on equity 
suffer from several potential deficiencies as 
indicators of performance. They do not take into 
account the risk or timing of cash flows. 
2- Financial ratios are linked to one another. For 
example, return on equity is determined from the 
profit margins, the asset turnover ratio, and the 
financial leverage.

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Finance Basics Explained Through Financial Ratios

  • 1. 1 Finance Basics Rania A. Azmi E-mail: rania.a.azmi@gmail.com University of Alexandria, Department of Business Administration
  • 2. 2 Finance • Finance can be thought of as the study of the following three questions: 1- In what long-lived assets should the firm invest? 2- How can the firm raise cash for required capital expenditures? 3- How should short-term operating cash flows be managed?
  • 3. Financial Statement Analysis • The objective is to show how to rearrange information from financial statements into financial ratios that provide information about five areas of financial performance: 3
  • 4. Financial Statement Analysis (Cont.) 4 1. Short-term solvency 2. Activity 3. Financial Leverage 4. Profitability 5. Value
  • 6. Short-Term Solvency • Ratios of short-term solvency measure the ability of the firm to meet recurring financial obligations (that is, to pay its bills). • The most widely used measures of accounting liquidity are the current ratio and the quick ratio. 6
  • 7. Short-Term Solvency • Current ratio= Total current assets/ Total current liabilities • Quick ratio= *Quick assets/ Total current liabilities * Quick assets= Total current assets- inventories 7
  • 9. 9 Activity • Ratios of activity are constructed to measure how effectively the firm’s assets are being managed.
  • 10. 10 Activity • Total asset turnover= Total operating revenues/ Total assets • This ratio is intended to indicate how effectively a firm is using all of its assets. If the asset turnover ratio is high, the firm is presumably using its assets effectively in generating sales.
  • 11. 11 Activity • Receivables Turnover= Total operating revenues/ Receivables • Average collection period= Days in period(365)/ Receivables turnover
  • 12. • The receivables turnover ratio and the average collection period provide some information on the success of the firm in managing its investment in accounts receivable. • The actual value of these ratios reflects the firm’s credit policy. If a firm has a liberal credit policy, the amount of its receivables will be higher than would otherwise be the case. • One common rule of thumb that financial analysts use is that the average collection period of a firm should not exceed the time allowed for payment in the credit terms by more than 10 days. 12
  • 13. 13 Activity • Inventory Turnover= Cost of goods sold/ Inventory • The inventory ratio measures how quickly inventory is produced and sold. It is significantly affected by the production technology of goods being manufactured.
  • 15. 15 Financial Leverage • Financial leverage is related to the extent to which a firm relies on debt financing rather than equity. • Measures of financial leverage are tools in determining the probability that the firm will default on its debt contracts. The more debt a firm has, the more likely it is that the firm will become unable to fulfill its contractual obligations (too much debt can lead to a higher probability of insolvency and financial distress).
  • 16. 16 Financial Leverage • Debt ratio= Total debt/ Total assets • Debt-to-equity ratio= Total debt/ Total equity • Equity multiplier= Total assets/ Total equity
  • 17. 17 Financial Leverage • Debt ratios provide information about protection of creditors from insolvency and the ability of firms to obtain additional financing for potentially attractive investment opportunities.
  • 18. 18 Financial Leverage • Interest Coverage= Earnings before interest and taxes/ Interest expense • Interest expense is an obstacle that a firm must surmount if it is to avoid default. The ratio of interest coverage is directly connected to the ability of the firm to pay interest.
  • 20. 20 Profitability • Profitability ratios measure the extent to which a firm is profitable. • The most important conceptual problem with accounting measures of profitability is they do not give us a benchmark for making comparisons. • In general, a firm is profitable in the economic sense only if its profitability is greater than investors can achieve on their own in the capital markets.
  • 21. 21 Profitability • Net profit margin= Net income/ Total operating revenues • Gross profit margin= Earnings before interest and taxes/ Total operating revenues
  • 22. 22 Profit Margins • In general, profit margins reflect the firm’s ability to produce a product or service at a low cost or a high price. • Profit margins are not direct measures of profitability because they are based on total operating revenue, not on the investment made in assets by the firm or the equity investors. • Trade firms tend to have low margins and service firms tend to have high margins.
  • 23. 23 Profitability • Net Return on Assets= Net income/ Average total assets • Gross return on assets= Earnings before interest and taxes/ Average total assets
  • 24. 24 Profitability • One of the most interesting aspects of return on assets (ROA) is how some financial ratios can be linked together to compute ROA. One implication of this is usually referred to as the DuPont system of financial control.
  • 25. 25 Profitability • Return on Equity (ROE)= Net income/ Average stockholders’ equity
  • 26. 26 Profitability ROE= Profit margin * Asset turnover * Equity multiplier = (Net income/ TOR* ) * (TOR/ ATA * *) * (ATA/ ASE* * * ) * TOR: Total Operating Revenue ** ATA: Average Total Assets *** ASE: Average stockholders’ equity
  • 28. 28 Value • One very important characteristic of a firm that cannot be found on an accounting statement is its market value.
  • 29. 29 Value 1- Market price 2- Price-to-earnings (P/E) ratio 3- Dividend Yield 4- Market-to-book (M/B) value ratio
  • 30. 30 Value 1- Market price: The market price of a share of common stock is the price that buyers and sellers establish when they trade the stock. The market value of the common equity of a firm is the market price of share of common stock multiplied by the number of shares outstanding.
  • 31. 31 Value 2- Price-to-earnings (P/E) ratio: One way to calculate the P/E ratio is to divide the current market price by the earnings per share of common stock for the latest year.
  • 32. 32 Value 3- Dividend Yield= Dividends per share/ Market price per share. Dividends yields are related to the market’s perception of future growth prospects for firms. Firms with high growth prospects will generally have lower dividend yields.
  • 33. 33 Value 4- Market-to-book (M/B) value ratio: It is calculated by dividing the market price per share by the book value per share.
  • 34. 34 Conclusions Accounting statements provide important information about the value of the firm. Financial analysts and mangers learn how to rearrange financial statements to squeeze out the maximum amount of information.
  • 35. 35 Conclusions (Cont.) You should keep in mind the following points when trying to interpret financial statements: 1- Measures of profitability such as return on equity suffer from several potential deficiencies as indicators of performance. They do not take into account the risk or timing of cash flows. 2- Financial ratios are linked to one another. For example, return on equity is determined from the profit margins, the asset turnover ratio, and the financial leverage.

Editor's Notes

  1. ROA = Profit margin * Asset turnover ROA (net)= Net income/ Total operating revenue * Total operating revenue/ Average total assets Firms can increase ROA by increasing profit margins or asset turnover.