“ This course give students an overview of planning, organizing, and managing event activities and the event environment, stakeholders, event infrastructure, event marketing, human resources and volunteers , legal and risk issues and event evaluations.”
Each student will be able to get hands on experience in the process of true event planning and management. Each student will be required to be involved at least 15 hours of time for participating one event outside of the class.
Your Dream Event: Each team will create a plan for producing an event (Wedding, sports event, fundraising gala, grand openning, seminars, movie premier, symposium, concert, trade show, etc). The report should include research plan, a timeline, budget, media relations (i.e.press release, press kit, e.t.c.), sponsorship plan, marketing campaign plan, to do list, evaluation, emergency / safety kit, regulations for the particular venue, guest list, catering, audio visual equipment, contact, insurance etc. The final project must also include observation of how the event could have been produce d in a more environmentally friendly manner. (Green events). More information will be given in class.