A branding and communications presentation for a fictitious company, Strip Pte Ltd. It is part of the Final Major Project Module submission for graphic design. For the artworks, check out my portfolio at http://www.behance.net/HuiShan.

1. WELLNESS
BENEATH LYES

2. Presented by Ng Hui Shan
Final Major Project
Strip Pte Ltd

3. Agenda
Final Major Project |
๏ The Business
๏ Competition
๏ Target audience
๏ Objectives
๏ Strip Corporate Identity
๏ Marketing Plan
3

4. The Business
Final Major Project |
Strip Private Limited (2012)
• Makes and sells bath and body products
with therapeutic properties (USP)
• E.g. soap bars, face masks, body lotions
• Strip impurities and dead cells to
address skin problems
4

5. Competition
Final Major Project |
Kiehl’s (1851)
• American brand who makes premium
skin, hair, and body care products
The Body Shop (1976)
• A global manufacturer and retailer of
naturally and ethically produced makes
LUSH (1995)
• Maker and seller of handmade cosmetics
5

6. Target Audience
Final Major Project |
Primary
• Female PMEBs earning ≥S$2,800
• Aged 25 to 35
• Aesthetics, well-being, quality
Secondary
• Females and males
• Aged 36 to 50
• Exclusivity, lavishness, quality, sensuality
6

7. Objectives
Final Major Project |
๏ To arouse curiosity and create
brand/market awareness
๏ To escalate sales and build fan base
7

8. Corporate Logo
Final Major Project | 8
Brand mark
• Wellness
• Wholesome
• “S”
Strapline
• Pun; lye is an ingredient used especially in soap making
Word mark

9. Corporate Logo
Final Major Project | 9
BlackJackRegular
• Loosely-curved ➡
therapeutic, soothing
Whitney Book
• clean ➡ professional, reliable

10. Corporate Logo
Final Major Project | 10
Strip Bubbles
• Pantone 700C
• C0 M35 Y20 K0
• R250 G180 B180
• HEX #F9B5B2
Strip Text
• Pantone Cool Gray 11C
• C0 M0 Y0 K70
• R110 G110 B115
• HEX #6D6E71
Strip Pink
• Pantone 198C
• C0 M80 Y20 K0
• R240 G90 B135
• HEX #F05B89

11. Visual Identity
Final Major Project |
Design items
Corporate logo & stationery
Brand book
Teaser advertisements (2 x 3 posters)
Interactive Zo cards (1 set of 3)
Direct mailer
Magnets and holder
Calendar
Station transit area
Train advertisement
Outdoor shower
11

12. Strip’s Corporate Stationery
Visual Identity
Final Major Project | 12
Ng Hui Shan Managing Director (65) 6828 1111 nhs@strip.com
Strip Pte Ltd 201100078R 2 Orchard Turn ION Orchard #B3-54 S’pore 238801 www.stripme.com.sg Tel. (65) 6282 1112 Fax. (65) 6282 1113
Constructed pattern
• Wellness is contagious

13. Business card 310gsm Bee Brilliant Hi-White; die-cut
Corporate Stationery
Final Major Project | 13
Ng Hui Shan Managing Director (65) 6828 1111 nhs@strip.com
2 Orchard Turn ION Orchard #B3-54 S238801
www.stripme.com.sg
Tel: (65) 6282 1112 Fax: (65) 6282 1113
Ng Hui Shan Managing Director (65) 6828 1111 nhs@strip.com
Front Back

14. Corporate Stationery
Final Major Project | 14
Letterhead 120gsm Mellotex White
Front Back

15. Corporate Stationery
Final Major Project | 15
Envelope 120gsm Majestic White
Strip Pte Ltd 201100078R 2 Orchard Turn ION Orchard #B3-54 S’pore 238801 www.stripme.com.sg Tel. (65) 6282 1112 Fax. (65) 6282 1113
FrontBack
Perforated

16. Brand Book
Final Major Project | 16
Back and front covers 310gsm Bee Brilliant Hi-White
Inside pages 128gsm Nevia Digital Gloss
FrontBack

17. Marketing Plan
Final Major Project | 17
Nov ’12 Dec ’12 Jan ’13 May ’13
Teaser advertisements part 1 - Strip!
Teaser advertisements part 2 - What is Strip?
Promotional items: Calendar & magnets - Strip is here!
“Strip With Me” - Experience Strip
Station transit area
Concept train
Outdoor shower
Zo cards
Direct mailer - Come to Strip!

18. Teaser Ads Pt. 1
Final Major Project | 18
Series of 3 posters
Intimate clothing made unattractive stripping away from sexy body parts ➡ strip your skin with care

19. Teaser Ads Pt. 2
Final Major Project | 19
Our promise is healthy natural skin.

20. Zo Cards
Final Major Project | 20
A. Strip for joy
Front Back
• Suggestive text to
provoke curiosity
and provide
excitement

21. Zo Cards
Final Major Project | 21
B. Strip for excitement
Front Back

22. Interactive Zo Cards
Final Major Project | 22
C. Strip for delight
Front Back

23. Direct Mailer
Final Major Project | 23
Wallet 120gsm Majestic White
Cards 200gsm Mellotex White / Handmade Recycled
Strip it ➡ Unfold it

24. Calendar
Final Major Project | 24
Months of January and May 120gsm Majestic White
Other months 128gsm Nevia Digital Gloss
Front Back
➡
➡

25. Magnets and Holder
Final Major Project | 25
Holder 120gsm Majestic White
➡
➡ By removing the
magnets, you reveal
short messages
beneath.

26. Summer Campaign
Strip With Me

27. Strip With Me
Final Major Project | 27
• Models in bath robes
• Designed with logo,
corporate colours,
suggestive text

28. Strip With Me
Final Major Project | 28
• Station transit area
made of gigantic
stickers
• Bathroom installation
• 3 video booths for
demonstrations
• End of video: “Come,
strip with me at ION
Orchard”

29. Strip With Me
Final Major Project | 29

30. Strip With Me
Final Major Project | 30
• Trains to ION
• Immerse in
bathroom setting
of huge stickers
• Catch phrase and
images to imprint
message
• Scented stickers

31. Strip With Me
Final Major Project | 31
• Sponsored space
• Sensory experience
• Models bathe and
audiences to try soap
• Continue to feed
brand information
• See, smell, hear and
feel

32. Thank You
Presented by Ng Hui Shan