Google had their worst year in 2014 since 2008, falling 5%, while many of their competitors had fantastic years. The company faced a variety of problems that led to the stock pullback. However, these problems are now represented in the stock price, and it is no longer overbought. Even though profit margins have not seen growth in recent years, the company is still healthy, and will be able to rebound in 2015. Here is an algorithmic perpective of Google For 2015

1. Google Stock
Forecast For
2015 Based On
A Predictive
Algorithm
Seeking Alpha Article
© I Know First 2014. All rights reserved.
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2. Summary
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Stock experienced a pullback starting in September 2014, falling
16% since that time.
Investors and analysts are concerned about increased competition
and stagnant net income growth due to increasing costs.
Google will rebound in 2015, as the negativity facing the stock is
old news and many of the concerns facing the company are
overblown.
I Know First’s algorithm is bullish for Google in the three-month
and one-year time horizon.

3. Google Stock Price Performance
Stock Price has shown a negative trend
since september 2014, as seen above.
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4. Some Negative Attributes
 Increasing Competition: Facebook has gained more market share on
advertising and Apple’s Iphone 6 success has taken away formers Android
users.
 Diminishing Revenue Growth Rate: search advertising revenue has
shown smaller growth rate, while YouTube and Google Play Store has
become stronger. This is a problme beacuse the first revenue’s drivers is
the most profitable one.
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5. Some Negative Attributes (Part 2)
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 Increasing Operating Costs: Google’s operating expenses as a %
of revenues has show a relative increase on a 3rd Quarter basis
comparison, as seen on the table below.
 Antitrust Investigation:
Google is currently facing
na antitrust investigation
by the European
Comission, which could
result in a $6 billion fine.

6. 2015 Positive Aspects
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 Google’s Mobile Dominance: the Android Market Share on the 3Q
of 2014 was of 84%, giving Google a natural advantage on what is
widely believed as the future market of advertising.
 Acquisition: Google has acquired during 2014 Nest, drone maker
Titan Aerospace and satellite company Skybox Imaging. This
movement might be proven as smart decisions, like Youtube and
Android were.

7. Algorithmic Analysis For 2015
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As of January 15th, 2015, the I Know First algorithm is bullish in the
three-months & one-year time horizons.

8. Conclusion
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Google had their worst year in 2014 since 2008, falling 5%,
while many of their competitors had fantastic years
Even though profit margins have not seen growth in recent
years, the company is still healthy, and will be able to rebound in
2015.
If the company backs off of their increased spending, the profit
margins will see immediate growth.
While Google might have been overbought in 2014, the pullback
has been completed and the stock is now worth considering as a
position in any investor's portfolio.

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Google Stock Forecast For 2015 Based On A
Predictive Algorithm www.iknowfirst.com

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