1. AIMA-AMT-Presentation
(Domain: General Management)
Topic:Research Design
I.Goswami, PhD.
Director, Management Studies
INFO Institute of Engineering,
Coimbatore-641107
E-mail: drigoswami@gmail.com
14-3-2015
1AIMA-AMT- March 201503/23/15

2. Learning Questions
• What is research design?
• What are the dimensions of research design?
• What are the sources of design idea?
• What are the different types of research
design?
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3. What is Research Design?
• Strategy to fulfill OBJECTIVES and answering
INVESTIGATIVE and MEASUREMENT
questions.
• Inclusive Strategy
• Blueprint and Guide for Collecting and
Analyzing data.
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4. Research Process
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Source: Cooper &
Schindler, Pg.55

5. 8 Dimensions of Research Design
 Purpose: Exploring, Describing, Fact finding,
Monitoring, Evaluation etc.
 Discipline: Sociology, Psychology,
Management, History etc.
 Relationship: Association, Correlation,
Comparison, Causal etc.
 Method: Participatory or Non-participatory.
Contd..
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6. 8 Dimensions of Design
 Kind of Data: Qualitative, Quantitative
 Communication Pattern: Interview
Schedule/Guide; Telephone; Questionnaire
 Setting: Field, Lab, Simulation
 Time : Cross-sectional or Longitudinal
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7. What are the sources of design
idea?
• Management Dilemma
• Management Question
• Research Problem
• Objectives and Research Questions
• Investigative and Measurement Questions
• Similar / Related Studies in the past
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8. What are the different types of
Research Design?
• Exploratory
• Descriptive
• Action / Experimental
• Causal / Ex-post Facto
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9. Key Words
• Research Design
• Research Strategy
• Exploratory Design
• Descriptive Design
• Experimental Design
• Causal Research
• Ex-post Facto
• Cross-sectional
• Longitudinal
• Fields /Settings
• Qualitative Method
• Quantitative Method
• Case Study
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10. Learning Resources
• Donald R. Cooper and Pamela S. Schindler:
Business Research Methods, TMH, Pg.55,138-
161.
• S.N.Murthy and U. Bhojanna: Business
Research Methods,Excell Books, New Delhi,
Pg.45-58.
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