2. Local Search -- The First Impression
• 6 out of 7 leads originate on the web
• 70% of the traffic to our websites
comes through search engines
• Google accounts for more than 80%
of all search engine traffic
• Yelp is the biggest and fastest
growing online review site
3. Google Places Overview 3
3 ways to find us on Google
• Paid advertising
– Competitive
– Takes Users to Landing
Page with Form
– Ongoing tests to optimize
• Naturally ranking web links
– “Behind the scenes” work
on the website itself
• Google Place Pages
– Enhanced Directory
Information
– REVIEWS!
Learning Care Group | 5/23/2012
4. Google Place Page Management 4
• School name, location, contact
information and hours
• Link to the your school’s website
• A brief description of programs
• Categories like “Child Care Service”
and “Preschools”
• Videos
• Photos
Learning Care Group | 5/23/2012
5. Local Search Scorecard and Next Steps 5
• Solicit reviews from current families Google and Yelp Listings
Schools Total Average
• Provide 10 photos Photos
Reviewed Reviews Rating
65% 251 4.0 31%
• Review Tutor Time videos and opt to
display relevant content
5% 49 2.9 31%
• Optimize website content for popular
keywords
7. Example of On-site Keyword Optimization
Our School Our School
Welcome to Tutor Time of City, ST! Welcome to our educational daycare in City, ST!
Our Tutor Time Child Care was established in 1988.
Our Tutor Time Child Care was established in 1988.
We are deeply rooted in the community and have a
We are deeply rooted in the community and have a
longstanding reputation of family involvement.
longstanding reputation of family involvement.
Tutor Time creates a learning atmosphere ideal for
Tutor Time creates a learning atmosphere ideal for
early childhood education and a learning
early childhood education and a learning
environment that provides a climate for physical,
environment that provides a climate for physical,
social and intellectual growth. Our goal is to foster
social and intellectual growth. Our goal is to foster
children’s self-esteem and help them develop a life-
children’s self-esteem and help them develop a life-
long love of learning.
long love of learning.
• Infant and Toddler Day Care
• Infant and Toddler Care • Preschool and Pre-kindergarten
• Preschool and Pre-kindergarten • Before and After School Child Care Programs
• Before and After School Programs • Open 6:30 am to 7:00 pm
• Open 6:30 am to 7:00 pm • Nutritious meals and snacks
• Nutritious meals and snacks • Full and Part Time Schedules
• Full and Part Time Schedules • Security cameras in every classroom
• Security cameras in every classroom • Outside Playground
• Outside Playground • Tutor Towne Village
• Tutor Towne Village
Call today to schedule a tour of our wonderful
daycare in City, ST so you can witness firsthand
what an exciting school this is.
8. Put LCG’s Social Media Channels to Work for You
• Engaging and Interactive Content
– Articles
– Group Discussions
– Live Video Chat
– Special Promotions
