Online Marketing for Tutor Time Franchisees

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  • Data as of 3/4/12For comparison, LCG schools on Google…79% of schools reviewed; 4.5 average rating; 68% photos
  • Online Marketing for Tutor Time Franchisees

    1. 1. Online Optimization Program for Tutor Time Franchise Finding Leads through Local Search & Reviews
    2. 2. Local Search -- The First Impression• 6 out of 7 leads originate on the web• 70% of the traffic to our websites comes through search engines• Google accounts for more than 80% of all search engine traffic• Yelp is the biggest and fastest growing online review site
    3. 3. Google Places Overview 33 ways to find us on Google• Paid advertising – Competitive – Takes Users to Landing Page with Form – Ongoing tests to optimize• Naturally ranking web links – “Behind the scenes” work on the website itself• Google Place Pages – Enhanced Directory Information – REVIEWS! Learning Care Group | 5/23/2012
    4. 4. Google Place Page Management 4• School name, location, contact information and hours• Link to the your school’s website• A brief description of programs• Categories like “Child Care Service” and “Preschools”• Videos• Photos Learning Care Group | 5/23/2012
    5. 5. Local Search Scorecard and Next Steps 5• Solicit reviews from current families Google and Yelp Listings Schools Total Average• Provide 10 photos Photos Reviewed Reviews Rating 65% 251 4.0 31%• Review Tutor Time videos and opt to display relevant content 5% 49 2.9 31%• Optimize website content for popular keywords
    6. 6. Most Popular Keywords 6
    7. 7. Example of On-site Keyword OptimizationOur School Our SchoolWelcome to Tutor Time of City, ST! Welcome to our educational daycare in City, ST! Our Tutor Time Child Care was established in 1988.Our Tutor Time Child Care was established in 1988. We are deeply rooted in the community and have aWe are deeply rooted in the community and have a longstanding reputation of family involvement.longstanding reputation of family involvement. Tutor Time creates a learning atmosphere ideal forTutor Time creates a learning atmosphere ideal for early childhood education and a learningearly childhood education and a learning environment that provides a climate for physical,environment that provides a climate for physical, social and intellectual growth. Our goal is to fostersocial and intellectual growth. Our goal is to foster children’s self-esteem and help them develop a life-children’s self-esteem and help them develop a life- long love of learning.long love of learning. • Infant and Toddler Day Care • Infant and Toddler Care • Preschool and Pre-kindergarten • Preschool and Pre-kindergarten • Before and After School Child Care Programs • Before and After School Programs • Open 6:30 am to 7:00 pm • Open 6:30 am to 7:00 pm • Nutritious meals and snacks • Nutritious meals and snacks • Full and Part Time Schedules • Full and Part Time Schedules • Security cameras in every classroom • Security cameras in every classroom • Outside Playground • Outside Playground • Tutor Towne Village • Tutor Towne Village Call today to schedule a tour of our wonderful daycare in City, ST so you can witness firsthand what an exciting school this is.
    8. 8. Put LCG’s Social Media Channels to Work for You• Engaging and Interactive Content – Articles – Group Discussions – Live Video Chat – Special Promotions
    9. 9. Tutor Time- August 2010 9 Learning Care Group | 5/23/2012
    10. 10. Tutor Time- October 2011 10

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