2. Mission To be for all our clients the integral solution in marketing issues, transforming their products and services into potential and original strategies of marketing, which manage to be efficient and to aim in the construction of the relationship between our clients and their consumers. All our services based on the core values of the company.
3. Vision For 2016 to be the lead agency in integrated marketing solutions in Colombia, with a global focus and regional expansion. Being professionals in the management of new communication technologies.
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5. Achieve a high degree of satisfaction and confidence in clients through our efficiency.
10. History . In 1875 the bank of Colombia was founded as an alternative for the Colombian’s saves, the main idea was to create organization with capabilities to supply and attend the financial needs of the Colombian economy and Colombian customers.
11. In that time the organization was catalogued as the leader financial organization in promoting the saving in more than 1 million of citizens It was the second bank in being founded in Colombia after the bank of Bogotá.
12. In 1984 the bank, was nationalized with the objective of making it stronger and more profitable. This process took 10 years and before this process the bank was bought by the Gilinsky family and some other international investors in 1994 which paid more than 400.000 millions of pesos for the 75% of the stocks.
13. TheBeginings of new joints . In 1998 the Gilinskys sold the bank to the actual owners “GrupoEmpresarialAntioqueño” specifically to their financial division “Sumaricana de Inversiones” . In 1998 the bank of Colombia starts a joint between the industrial bank of Colombia, changing the name from Bank of Colombia to Bancolombia S.A.
14. Later in 2004 and 2005 Bancolombia S.A started a new joint between Conavi and Confisura. The purpose of this integration was to take advantage of the recognition that the 3 “brands” and organizations always have had in the country and take the three labels and complement the whole new financial group by creating and founding the biggest bank in Colombia.
15. The knowledge, the experience and the quality of the human team present inside the organization and within the group, formed a new organizational culture based on values and principles that plus the great service for customers, today is one aggregated value that is one of the highlights of the new organization and one of the things that makes Bancolombia the Number one Financial group and Bank in the entire Country.
17. BancolombiaFoundation Through Bancolombia Foundation embodies the social and community commitment of GrupoBancolombia, through development programs with emphasis on strengthening education, support to sustainable productive projects and promotion of culture in urban and rural communities vulnerable.
18. EconomicResponsibility Bancolombia Mi Negocio, in additiontoofferingcreditforsmallbusinesses and single mothersfrom800 thousanddollars, offers a portfolio accordingtotheirneeds: savings, debitcards, insurance and seedplan. Also, customerswillreceiveadviceonfinancialeducation Since 2005, Bancolombiasupportgovernmentprogramstofinanceaffordablehousing, between 2008 and June 2009 wereawarded$ 479,529 million pesos. The CNB is a mean storeachpopulationswhereitcurrentlyhas notreachedthebank, in ordertofacilitatecommunityaccesstofinancialservices
21. Toestablishtheframework, structures, principles and guidelinesforplanning, implementation, monitoring, and improvement of theIntegratedEnvironmental Management GroupBancolombia. Thepolicycovers, withoutexception, toallfinancialcompanies of Grupo Bancolombia in thedevelopment of theiractivities, businesses and operations, bothlocally and internationally.
22. Principles: Supportsustainabledevelopment of differenteconomic and social activities, preferringthosethathaveresponsiblepracticestailoredtotheenvironment and environmentalregulations.
23. Marketing Objectives Free Press Occasional publication that seeks to inform and educate the public about the bank's activities based on an information strategy aimed at national and regional media, linked to the concept of how the organization contributes to the economic and social development.
28. ImprovingBancolombia… Eco-friendlybranchoffices: Lesswaste of paper and becoming more digitlized- Use of greenenergy. Recycling as a culture Green policies:- Lowrate of interestin “Green Investments”- Green campaignspromotinggoinggreen.
