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Noble Roman’s Inc
                  Roman s Inc.
            OTC BB: NROM




            January 2013


1/17/2013                        1
Safe Harbor
       The statements contained in this presentation concerning the Company's future
       revenues, profitability, financial resources, market demand and product
       development are forward-looking statements (as such term is defined in the Private
                          forward looking
       Securities Litigation Reform Act of 1995) relating to the Company that are based on
       the beliefs of the management of the Company, as well as assumptions and
       estimates made by and information currently available to the Company's
       management. The Company's actual results in the future may differ materially from
             g                  p y                                  y                 y
       those projected in the forward-looking statements due to risks and uncertainties
       that exist in the Company’s operations and business environment, including, but not
       limited to, competitive factors and pricing pressures, non-renewal of franchise
       agreements, shifts in market demand, general economic conditions, changes in
       purchases of, or d
            h        f demand f th Company's products, licenses or f
                                 d for, the C       '     d t li           franchises, the
                                                                                  hi     th
       success or failure of individual franchisees and licensees, changes in prices or
       supplies of food ingredients and labor, and the success or failure of its recently
       developed stand-alone take-n-bake operation. Should one or more of these risks
       or uncertainties materialize or should underlying assumptions or estimates prove
                         materialize,
       incorrect, actual results may differ materially from those described herein as
       “anticipated,” “believed,” “estimated,” “expected” or “intended.” The Company
       undertakes no obligation to update the information in this presentation for
       subsequent events
                     events.


1/17/2013                                                                                     2
Investor Highlights
                                       Sustainable Profitability, Accelerating Growth
            • Net income from continuing operations margin      • Accelerating growth
              of 20.6% for 2011                                 • Management methodically reducing debt
            • ~40% operating margins
                                                Strategically Well-Positioned
            Licensing-franchising business model
            Li    i f      hi i b i          d l                    Positioned in Fastest-Growing Pizza
            Superior financial performance while alleviating        Industry Segment
            the risk of owning and operating restaurants            Take-N-Bake (TNB) is the growth segment of the
                                                                    p a dust y
                                                                    pizza industry
                                  Diversified Platform for Growth Leveraging Take-N-Bake

            TNB Grocery Distribution
                      y                                            Stand-alone TNB franchises
            • Distribution in 1350 grocery stores and growing      • First unit opened October 29, 2012
            • 14 grocery distributors                              • Second unit opened December 3, 2012
                                                                   • Third opened January 14, 2013
                                                                   • Six additional units are currently under development
                                                                                                      y             p

1/17/2013                                                                                                          3
Who We Are
      Three Revenue Sources for Future Growth

            Non-Traditional Franchises   Grocery Take-N-Bake   Stand-Alone Take-N-Bake




1/17/2013                                                                                4
Revenue Sources

                Non-Traditional
                Non Traditional Franchise                            Take-N-Bake:
                                                                     Take N Bake: Grocery
                2010     2011     YTD 2011   YTD 2012              2010       2011    YTD 2011   YTD 2012

    Revenue        4.4      4.0        3.1         3.2   Revenue    0.463     1.167      0.873       1.045

    % of            60      54         57          57    % of             6      16        16          19
    Revenue                                              Revenue
    Growth         -21      -10                    +3    Growth    +1223       +152                   +20
    Rate                                                 Rate



                                          Take-N-Bake: Stand-Alone
              First prototype opened 10/29/12. Second opened 12/3/12. Third opened 1/14/13
                                     Six more in development/construction




1/17/2013                                                                                              5
Industry

       • 2010 U.S. pizza sales: $34.4 billion                   Top 5 U.S. Pizzeria’s by 2010 Sales
            – 1 02% increase from 2009
              1.02%
       • 57% of pizza outlets independently                               Pizza Hut                                            $5.31
         owned and control 48% of total
                                                                          Domino's                            $3.31
         pizza industry sales
       • Store unit count                                               Papa John's                $2.08

            – 65,283 as of spring 2011, down774 units                 Little Caesars       $1.25
              from 66,057 in spring 2010
                                                                                                           $ in billions
       • Take-N-Bake is fastest growing                 Papa Murphy's Take-'N'-Bake    $0.66

         segment of the industry
       • TNB can accept food stamps
               – 47 million people using food stamps




     All data: October 2011 PMQ Magazine

1/17/2013                                                                                                                  6
Market Share
       Americans Enjoy Home cooked Pizza
                       Home-cooked

                        By Type                          By Company



                20%
                                                   31%
                                     45%                                 52%


               36%                                       17%




            Carry out     Delivery   Dine-in   "Big 4"    Independents    Other Chains




1/17/2013                                                                            7
Non-Traditional Franchises
      •     Target locations
             –    Bowling centers
             –    Military bases
             –    Hospitals
                  H i l
             –    Schools
             –    Entertainment centers
             –    Truck stops
             –    Convenience stores
                  C       i      t

                         Franchise/license
                                               1772
                                      1583


                         1112
            834




          12/31/09    12/31/2010 12/31/2011 YTD 9/30/12
1/17/2013                                                 8
Non-Traditional Franchises
      Business Model


            Upfront Fee    $6,000-9,000
                           $6 000-9 000 upfront fees




             Ongoing       11% ongoing royalties and fees in the aggregate
             Royalties




            Annual Total
               ua o a      $20 22K
                           $20-22K expected per year per new franchise in
              Per Unit     total fees to Noble Roman’s




1/17/2013                                                                    9
Grocery Take-N-Bake Distribution
       •            Take-N-Bake licensing in grocery delis
                        – Emphasis on growth through partnerships
                          with grocery distributors across the country
       •            Grocery Take-N-Bake revenues
                    expected to be approximately $2.2
                    million by 2013




                             Grocery Take-N-Bake Revenues
                        $3
            $Millions




                        $2
                        $1
                        $0
                              2009   2010    2011    2012    2013
                                                     Est.    Est.

1/17/2013                                                                10
Grocery Take-N-Bake Distribution
      Business Model
             Annual       $2-2.2K expected per year per each new grocery store
            Total Per     license in total fees to Noble Roman’s
              Unit
              U it

                  Distributors by Quarter                               TNB Grocery Locations
                                                 14
                                                                             by Quarter
                                            12
                         11       11                                                                                     1350
            10    10                                                                                              1206
                                                                                                           1084
                                                                                                    1016
                                                                                              910
                                                                                        778
                                                                                  630
                                                                            565

                                                                      292
                                                                190
                                                      87   93




1/17/2013                                                                                                            11
Stand-Alone TNB Franchises
       • Currently only one national company
         competing in this space: Papa Murphy’s®
            – Able to accept EBT (food stamp) payments in most
              locations
            – 1 in 7 Americans on food stamps
       • A few smaller, regional players
       • Represents a growing sales opportunity
       • Nine signed:
             –   First opened 10/29/12
             –   Second 12/3/12
             –   Third 1/14/13
             –   Six more under development
       • Five under development
       • L
         Low-cost:
                 t
            – Only $60-90k estimated total investment after
              landlord allotments
             – Food cost: 32% of sales
             – Low labor requirements
             – Minimal equipment requirement
1/17/2013                                                        12
Stand-Alone TNB Franchises
    Business Model

             UpfrontFee     $18K upfront fees




            Ongoing Fees   10-12% royalty and fees in the aggregate




            Annual Total   Expected gross revenues of $400-600K per unit per year.
              Per Unit     Results in $48-72K in royalties to Noble Roman’s per location
                           per year




1/17/2013                                                                                  13
Competition

      • Papa Murphy’s Take ‘N Bake is market                   Papa Murphy Franchises
        leader with $655 million in 2010 sales                                                   1283

      • 1,202 traditional locations operated for a                                    1239
        full 12 months for year ending 1/1/2012
                           y         g / /
                                                                           1171
            – Average per store net sales: $559,495
                 • Highest 401 stores averaged $828,296         1119
                 • Next highest 400 stores averaged $511,241
                          g                     g       ,
                 • Lowest 401 stores averaged $338,829
      • “Big 4” unlikely to enter TNB:
                                                               1/1/2009   1/1/2010   1/1/2011   1/1/2012
            – Formulations not conducive to TNB
            – Would compete with delivery franchises




1/17/2013                                                                                             14
Marketing




                  Revenue                       R&D                        Outreach
                 Expansion               Leverage the results of   Aggressively communicate the
                                         extensive research and       Company's competitive
                Focus on revenue
                                              development          advantages to its target market
             expansion through non-
                                                                    of potential franchisees and
            traditional franchises and
                                                                             licensees
                     licenses




1/17/2013                                                                                            15
Historical Revenue


                   $0.03                                                         Through
                                          $0.5                  $1.2
                   $1.6                                                          9 months
                                          $1.5
                                                                $1.4
                                                                                    $1.1
                                                                                    $0.6
   $ in millions




                   $5.0
                   $5 0
                                          $4.4                  $4.0
                                                                                    $3.2




                   2009                  2010                  2011              YTD 2012

                   Non-traditional franchises    Full service restaurant   Grocery store TNB


1/17/2013                                                                                      16
Expenses
                      $4.3   $4.3   $4.5


                                              $3.4
                                                          G&A
                                                          Depreciation
                                                          Restaurant Expenses
                                                          Other Op Expenses
      $ in millions




                                                          Sales Commissions
                                                          Travel
                                                          Trade Shows
                                                          Salaries & Wages




                      2009   2010   2011   YTD through 
                                            9/30/2012



1/17/2013                                                                    17
Historical EBITDA


                      $3.32
                              $3.01   $3.05

                                                 $2.30
      $ in millions




                      2009    2010    2011    YTD through 
                                               9/30/2012



1/17/2013                                                    18
Historical Net Income
      from Continuing Operations
                    g


                        $1.68
                                $1.51   $1.53

                                                   $1.11
                                                   $1 11
        $ in millions
                    s




                        2009    2010    2011    YTD through 
                                                 9/30/2012




1/17/2013                                                      19
Balance Sheet Summary
                                                9/30/12 12/31/11   12/31/10 12/31/09
  Assets

  Cash                                              163      233        337      333
  Accounts & Notes Receivable - Net               1,212      885        920    1,343
  Inventories                                       424      338        317      239
  Other                                           2,160    1,931      1,882    1,536
   Total Current Assets                           3,959    3,388      3,456    3,451

  Net Property & Equipment                         281      308        367      440

  Deferred Tax Asset (net of current portion)     8,920    9,613     10,151   10,704
  Other Assets                                    4.454    3,915
                                                            ,         2,921
                                                                       ,       2,087
                                                                                ,
   Total Assets                                  17,614   17,224     16,895   16,682

  Liabilities & Stockholders' Equity

  Accounts Payable & A
  A       t P bl      Accrued Expenses
                              dE                    170      665        654      435
  Notes Payable                                   4,583    4,831      5,356    5,625
   Total Stockholders' Equity                    12,861   11,728     10,885   10,623

  Total Liabilities & Stockholder's Equity
                      Stockholder s              17,614   17,224     16,895   16,682



1/17/2013                                                                              20
Capital Structure

                                          9/30/2012

            Weighted Average Common Stock             19,506,886

            Options                                     197,438

            Convertible Preferred Stock                 366,666

             Total                                    20,070,990




1/17/2013                                                          21
Management
            Paul W. Mobley - Chairman of the Board and Chief Executive Officer
            1991 – present: Chairman of the Board, CEO, CFO
            1974 – present: Director
            1981 – 1997: President of the Company
            1974 – 1978: VP and COO
            1978 – 1981: SVP
            1975 – 1987: Significant shareholder and president of a Company that owned and
                    operated 17 Arby's franchise restaurants



            A. Scott Mobley - Chief Operating Officer and President
            1997 – present: President
            1992 – present: Director
            1993 – present: Secretary
            1988 – 1997: VP
            1987 – 1988: Director of Marketing
            Prior to Noble Roman’s, strategic planning analyst with a division of Lithonia Lighting Company




            Troy Branson - Executive Vice President of Franchising
                  1997 – present: EVP of Franchising
                  1992 – 1997: Director of Business Development
                  1987 – 1992: Owner of Branson-Yoder Marketing Group




1/17/2013                                                                                                     22
Investor Summary




            Business model
            B i           d l   Sustainable
                                S     i bl       Positioned in the
                                                 P i i di h          Successfully
                                                                     S       f ll    Experienced
              that delivers     profitability;    fastest growing      defended      management
             solid financial    accelerating      segment of the        lawsuit;        team
              performance          growth        pizza industry –    management
            while mitigating
                       g g                         Take ’N Bake      can focus on
                   risk                                               growth and
                                                                     profitability




1/17/2013                                                                                          23

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MicroCapClub Invitational: Noble Roman's (NROM)

  • 1. Noble Roman’s Inc Roman s Inc. OTC BB: NROM January 2013 1/17/2013 1
  • 2. Safe Harbor The statements contained in this presentation concerning the Company's future revenues, profitability, financial resources, market demand and product development are forward-looking statements (as such term is defined in the Private forward looking Securities Litigation Reform Act of 1995) relating to the Company that are based on the beliefs of the management of the Company, as well as assumptions and estimates made by and information currently available to the Company's management. The Company's actual results in the future may differ materially from g p y y y those projected in the forward-looking statements due to risks and uncertainties that exist in the Company’s operations and business environment, including, but not limited to, competitive factors and pricing pressures, non-renewal of franchise agreements, shifts in market demand, general economic conditions, changes in purchases of, or d h f demand f th Company's products, licenses or f d for, the C ' d t li franchises, the hi th success or failure of individual franchisees and licensees, changes in prices or supplies of food ingredients and labor, and the success or failure of its recently developed stand-alone take-n-bake operation. Should one or more of these risks or uncertainties materialize or should underlying assumptions or estimates prove materialize, incorrect, actual results may differ materially from those described herein as “anticipated,” “believed,” “estimated,” “expected” or “intended.” The Company undertakes no obligation to update the information in this presentation for subsequent events events. 1/17/2013 2
  • 3. Investor Highlights Sustainable Profitability, Accelerating Growth • Net income from continuing operations margin • Accelerating growth of 20.6% for 2011 • Management methodically reducing debt • ~40% operating margins Strategically Well-Positioned Licensing-franchising business model Li i f hi i b i d l Positioned in Fastest-Growing Pizza Superior financial performance while alleviating Industry Segment the risk of owning and operating restaurants Take-N-Bake (TNB) is the growth segment of the p a dust y pizza industry Diversified Platform for Growth Leveraging Take-N-Bake TNB Grocery Distribution y Stand-alone TNB franchises • Distribution in 1350 grocery stores and growing • First unit opened October 29, 2012 • 14 grocery distributors • Second unit opened December 3, 2012 • Third opened January 14, 2013 • Six additional units are currently under development y p 1/17/2013 3
  • 4. Who We Are Three Revenue Sources for Future Growth Non-Traditional Franchises Grocery Take-N-Bake Stand-Alone Take-N-Bake 1/17/2013 4
  • 5. Revenue Sources Non-Traditional Non Traditional Franchise Take-N-Bake: Take N Bake: Grocery 2010 2011 YTD 2011 YTD 2012 2010 2011 YTD 2011 YTD 2012 Revenue 4.4 4.0 3.1 3.2 Revenue 0.463 1.167 0.873 1.045 % of 60 54 57 57 % of 6 16 16 19 Revenue Revenue Growth -21 -10 +3 Growth +1223 +152 +20 Rate Rate Take-N-Bake: Stand-Alone First prototype opened 10/29/12. Second opened 12/3/12. Third opened 1/14/13 Six more in development/construction 1/17/2013 5
  • 6. Industry • 2010 U.S. pizza sales: $34.4 billion Top 5 U.S. Pizzeria’s by 2010 Sales – 1 02% increase from 2009 1.02% • 57% of pizza outlets independently Pizza Hut $5.31 owned and control 48% of total Domino's $3.31 pizza industry sales • Store unit count Papa John's $2.08 – 65,283 as of spring 2011, down774 units Little Caesars $1.25 from 66,057 in spring 2010 $ in billions • Take-N-Bake is fastest growing Papa Murphy's Take-'N'-Bake $0.66 segment of the industry • TNB can accept food stamps – 47 million people using food stamps All data: October 2011 PMQ Magazine 1/17/2013 6
  • 7. Market Share Americans Enjoy Home cooked Pizza Home-cooked By Type By Company 20% 31% 45% 52% 36% 17% Carry out Delivery Dine-in "Big 4" Independents Other Chains 1/17/2013 7
  • 8. Non-Traditional Franchises • Target locations – Bowling centers – Military bases – Hospitals H i l – Schools – Entertainment centers – Truck stops – Convenience stores C i t Franchise/license 1772 1583 1112 834 12/31/09 12/31/2010 12/31/2011 YTD 9/30/12 1/17/2013 8
  • 9. Non-Traditional Franchises Business Model Upfront Fee $6,000-9,000 $6 000-9 000 upfront fees Ongoing 11% ongoing royalties and fees in the aggregate Royalties Annual Total ua o a $20 22K $20-22K expected per year per new franchise in Per Unit total fees to Noble Roman’s 1/17/2013 9
  • 10. Grocery Take-N-Bake Distribution • Take-N-Bake licensing in grocery delis – Emphasis on growth through partnerships with grocery distributors across the country • Grocery Take-N-Bake revenues expected to be approximately $2.2 million by 2013 Grocery Take-N-Bake Revenues $3 $Millions $2 $1 $0 2009 2010 2011 2012 2013 Est. Est. 1/17/2013 10
  • 11. Grocery Take-N-Bake Distribution Business Model Annual $2-2.2K expected per year per each new grocery store Total Per license in total fees to Noble Roman’s Unit U it Distributors by Quarter TNB Grocery Locations 14 by Quarter 12 11 11 1350 10 10 1206 1084 1016 910 778 630 565 292 190 87 93 1/17/2013 11
  • 12. Stand-Alone TNB Franchises • Currently only one national company competing in this space: Papa Murphy’s® – Able to accept EBT (food stamp) payments in most locations – 1 in 7 Americans on food stamps • A few smaller, regional players • Represents a growing sales opportunity • Nine signed: – First opened 10/29/12 – Second 12/3/12 – Third 1/14/13 – Six more under development • Five under development • L Low-cost: t – Only $60-90k estimated total investment after landlord allotments – Food cost: 32% of sales – Low labor requirements – Minimal equipment requirement 1/17/2013 12
  • 13. Stand-Alone TNB Franchises Business Model UpfrontFee $18K upfront fees Ongoing Fees 10-12% royalty and fees in the aggregate Annual Total Expected gross revenues of $400-600K per unit per year. Per Unit Results in $48-72K in royalties to Noble Roman’s per location per year 1/17/2013 13
  • 14. Competition • Papa Murphy’s Take ‘N Bake is market Papa Murphy Franchises leader with $655 million in 2010 sales 1283 • 1,202 traditional locations operated for a 1239 full 12 months for year ending 1/1/2012 y g / / 1171 – Average per store net sales: $559,495 • Highest 401 stores averaged $828,296 1119 • Next highest 400 stores averaged $511,241 g g , • Lowest 401 stores averaged $338,829 • “Big 4” unlikely to enter TNB: 1/1/2009 1/1/2010 1/1/2011 1/1/2012 – Formulations not conducive to TNB – Would compete with delivery franchises 1/17/2013 14
  • 15. Marketing Revenue R&D Outreach Expansion Leverage the results of Aggressively communicate the extensive research and Company's competitive Focus on revenue development advantages to its target market expansion through non- of potential franchisees and traditional franchises and licensees licenses 1/17/2013 15
  • 16. Historical Revenue $0.03 Through $0.5 $1.2 $1.6 9 months $1.5 $1.4 $1.1 $0.6 $ in millions $5.0 $5 0 $4.4 $4.0 $3.2 2009 2010 2011 YTD 2012 Non-traditional franchises Full service restaurant Grocery store TNB 1/17/2013 16
  • 17. Expenses $4.3 $4.3 $4.5 $3.4 G&A Depreciation Restaurant Expenses Other Op Expenses $ in millions Sales Commissions Travel Trade Shows Salaries & Wages 2009 2010 2011 YTD through  9/30/2012 1/17/2013 17
  • 18. Historical EBITDA $3.32 $3.01 $3.05 $2.30 $ in millions 2009 2010 2011 YTD through  9/30/2012 1/17/2013 18
  • 19. Historical Net Income from Continuing Operations g $1.68 $1.51 $1.53 $1.11 $1 11 $ in millions s 2009 2010 2011 YTD through  9/30/2012 1/17/2013 19
  • 20. Balance Sheet Summary 9/30/12 12/31/11 12/31/10 12/31/09 Assets Cash 163 233 337 333 Accounts & Notes Receivable - Net 1,212 885 920 1,343 Inventories 424 338 317 239 Other 2,160 1,931 1,882 1,536 Total Current Assets 3,959 3,388 3,456 3,451 Net Property & Equipment 281 308 367 440 Deferred Tax Asset (net of current portion) 8,920 9,613 10,151 10,704 Other Assets 4.454 3,915 , 2,921 , 2,087 , Total Assets 17,614 17,224 16,895 16,682 Liabilities & Stockholders' Equity Accounts Payable & A A t P bl Accrued Expenses dE 170 665 654 435 Notes Payable 4,583 4,831 5,356 5,625 Total Stockholders' Equity 12,861 11,728 10,885 10,623 Total Liabilities & Stockholder's Equity Stockholder s 17,614 17,224 16,895 16,682 1/17/2013 20
  • 21. Capital Structure 9/30/2012 Weighted Average Common Stock 19,506,886 Options 197,438 Convertible Preferred Stock 366,666 Total 20,070,990 1/17/2013 21
  • 22. Management Paul W. Mobley - Chairman of the Board and Chief Executive Officer 1991 – present: Chairman of the Board, CEO, CFO 1974 – present: Director 1981 – 1997: President of the Company 1974 – 1978: VP and COO 1978 – 1981: SVP 1975 – 1987: Significant shareholder and president of a Company that owned and operated 17 Arby's franchise restaurants A. Scott Mobley - Chief Operating Officer and President 1997 – present: President 1992 – present: Director 1993 – present: Secretary 1988 – 1997: VP 1987 – 1988: Director of Marketing Prior to Noble Roman’s, strategic planning analyst with a division of Lithonia Lighting Company Troy Branson - Executive Vice President of Franchising 1997 – present: EVP of Franchising 1992 – 1997: Director of Business Development 1987 – 1992: Owner of Branson-Yoder Marketing Group 1/17/2013 22
  • 23. Investor Summary Business model B i d l Sustainable S i bl Positioned in the P i i di h Successfully S f ll Experienced that delivers profitability; fastest growing defended management solid financial accelerating segment of the lawsuit; team performance growth pizza industry – management while mitigating g g Take ’N Bake can focus on risk growth and profitability 1/17/2013 23