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Welcome to the first ever MicroCapClub Invitational where our membership is showcasing several companies we are discussing in our members forum. The government is mandating the switch to electronic health records (EHR) over the next few years, which is also propelling physician’s use of e-prescriptions. E-prescriptions are expected to grow from 570 million in 2011 to 2 billion by 2016. So who is the microcap benefactor of this trend? Enter, OptimizeRx (OPRX) and their SampleMD e- coupon software that is currently embedded in over 300 EHR’s/e-prescribe software providers including the largest ones such as Allscripts (MDRX), NewCrop, and Dr. First. OptimizeRX gets paid $4-5 each e-coupon distribution. The operating leverage in the business is quite extraordinary as more and more pharmaceutical companies partner with SampleMD for e-coupons. Listen to Chairman and Founder Dave Harrell and CEO David Lester as they tell the story.