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Management Presentation
    February 2013
Forward-Looking Statements
This presentation may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended. Statements expressing expectations regarding our
future and projections relating to products, sales, revenues, and earnings are typical of such
statements and are made under the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to, statements about our plans,
objectives, representations, and contentions and are not historical facts and typically are
identified by use of terms such as “may,” “will,” “should,” “could,” “expect,” “plan,”
“anticipate,” “believe,” “estimate,” “predict,” “continue,” and similar words, although some
forward-looking statements are expressed differently.

All forward-looking statements are subject to the risks and uncertainties inherent in
predicting the future. You should be aware that although the forward-looking statements
included herein represent management’s current judgment and expectations, our actual
results may differ materially from those projected, stated, or implied in these forward-
looking statements as a result of many factors including, but not limited to, our dependence
on consumer acceptance and growth of sales of our products resulting from our strategic
initiatives; dependence on a limited number of customers; our current wholesale customers’
potential perception of us as a competitor in the finished jewelry business; general economic
and market conditions, including the current economic environment; dependence on Cree,
Inc. as the current supplier of the raw material; intense competition in the worldwide jewelry
industry; the financial condition of our major customers; risks of conducting business in
foreign countries; the pricing of precious metals, which is beyond our control; the potential
impact of seasonality on our business; our ability to protect our intellectual property; the risk
of a failure of our information technology infrastructure to protect confidential information
and prevent security breaches; and possible adverse effects of governmental regulation and
oversight, in addition to the other risks and uncertainties described in our filings with the
Securities and Exchange Commission, or the SEC, including our Annual Report on Form 10-K
for the fiscal year ended December 31, 2011 and subsequent reports filed with the SEC.
Forward-looking statements speak only as of the date they are made. We undertake no
obligation to update or revise such statements to reflect new circumstances or unanticipated
events as they occur except as required by the federal securities laws, and you are urged to
review and consider disclosures that we make in the reports that we file with the SEC that
discuss other factors relevant to our business.
What is Moissanite?
‘The World’s Most Brilliant Gem™’
First uncovered in a meteorite and impossibly
rare on earth
One of the hardest gemstones known to man
10% more brilliant with 2½ times more fire
than diamonds
Provides the luxury experience of a diamond
at about 1/10 the cost
Will never lose its brilliance, which is covered by
Charles & Colvard’s Limited Lifetime Warranty
Recognized by the jewelry industry as the best
alternative to diamond
Who Is Charles & Colvard?
The Exclusive Producer of Moissanite since 1998…
 High-margin product with exclusivity
 Sales growth accelerating
    Wholesale revenue at a three-fold run rate
    Direct-to-consumer initiatives targeting increasing
    revenue and margin dollars
 Positive operating cash flow
    $1.5 million in 2010
    $3.5 million in 2011
    $2.1 million in 2012 through third quarter
 Substantial owned inventory levels
    Opportunity to monetize $34 million cost at over
    $65 million wholesale
 No long-term debt
    Funding business from operation’s cash flows
Seasoned Management on board
Over a century of experience join the Company…
Management
  November 2009 – Randy McCullough, 40-year jewelry veteran, CEO
  October 2009 – Tom Pautz, 29-year jewelry veteran, VP of Sales &
  Marketing
  June 2009 – Tim Krist, 23-year accounting/finance veteran, CFO

Directors
  July 2009 – Chuck Lein, 29-year jewelry veteran and retired
  President & COO of Stuller, Inc.
  November 2009 – Marvin Beasley, 45-year jewelry veteran
  and retired CEO of Helzberg Diamonds, a Berkshire Hathaway Co.
  February 2011 – Steven Larkin, e-commerce expert and
  Zale jewelry veteran, currently Senior Vice President
  of Golfsmith International Holdings
  May 2011 – David Barr, retail and franchising expert,
  jewelry veteran, currently owner and consultant for small-
  and mid-cap companies
  June 2012 – Anne Butler, direct sales veteran previously with Avon
  Products, Mary Kay Cosmetics, PartyLite Gifts, and Blythe
2010 Revitalized Business Model
Positioned for profitable growth…
  Revived existing and developed new
  wholesale relationships in the industry
  Increased sales and profitability while
  reducing operating expenses
  Built on cash balances
  Set up infrastructure for manufacturing
  finished jewelry
  Formulated long-term growth strategies
2011 Expanded Business Model
Launched new growth strategies…
 Established a direct-to-consumer e-
 commerce site, Moissanite.com
 Formulated a direct-to-consumer home
 party business, Lulu AvenueTM
 Installed multiple systems to support the
 above initiatives
 Recruited senior management to drive
 new initiatives
    Craig Laing – 17-year e-commerce
    veteran
    Ann Raulston – 21-year home-party
    veteran
New Business Creation


                           Wholesale


      Distributors                     Direct Distribution          Moissanite.com   Lulu Avenue


Retailers      E-tailers       Home Shopping TV   Retail Channels     E-Shopping     Style Advisors

                                              Consumers
Strong Cash and Revenue Trends

                                                                                  $21.4*
                    Cash and Investments            Revenue
                  *Previous 12 months



                                                                  $16.0
Millions




                                            $12.7
                                                                          $12.0
                                                         $10.5

                   $8.3            $8.7
           $7.4

             FY 2009                    FY 2010               FY 2011       Q3 2012
#1 Seller on
The largest retailer of loose gemstones and
one of the top 4 ‘Shop at Home Networks’

   Moissanite Sales for 8-hour period surpassed    Charles Winston hosts all
   $1,000,000 !                                     Moissanite Fire shows

   Charles Winston shows exceeded sales goals
   100% of the time.
   Moissanite show hours have increased monthly!
   Jewelry Television JTV runs three Moissanite
   campaigns
       Moissanite Elite® in karat gold
       Moissanite Fire® in silver
       Moissanite Loose Jewels
E-commerce Provides Sales Growth
E-tailers posting significant
increases in 2012
Leverages business model
Increases brand awareness




                                Exclusive designer brands and
                                styles from best-in-class jewelry
                                manufacturers
                                Full-scale brand and functional
                                redesign went live Fall 2012
E-commerce Promotes Market Awareness
 1 Million Visits in 2012           Monthly Visits: 60,000+
 #1 Google ranking for moissanite   Over 2,000 unique items available
                                    Visitors: 61% new / 39% returning
                                    65,000+ email & social media
                                    contacts
brings the designer in your home

Provides women an exclusive
direct social selling opportunity
featuring Moissanite in designs
by JudeFrances…
 Positions Charles & Colvard with
 incremental growth opportunity
 2011 estimated U.S. direct sales =
  $30 billion*
 Exponential growth opportunities
 driven by number of Style Advisors
 Experienced experts driving the
 business:
     Ann Raulston had over 20,000 sellers at
     Gold Canyon
     Anne Butler had over 60,000 sellers at
     Party Lite
                                  *Source: Direct Selling Association (dsa.org)
brings the designer in your home
JudeFrances, known for classic, sexy, elegant
works of artistry, now designs for Lulu Avenue
  Provides Lulu Avenue with exclusive lifestyle brand
  New opportunities to attract stylists
  Extraordinary designs that help raise awareness
  Capitalizes on designer jewelry growth trends



                          JudeFrances designer fashion jewelry appeals to every woman
                          Improve Lulu’s marketing capabilities
                              Stellar PR…
                              Editors love JudeFrances!!
Disruptive Market Innovation




       Charles & Colvard Created Moissanite®
           as you’ve never seen it before…
         up to four color grades brighter and whiter!

     Certified, laser-inscribed, and guaranteed from the source.
Disruptive Market Innovation



           Comparison on 1 carat solitaire
$6,000                       DIAMOND
                                                   100%              Brighter
$5,000                        $5,999
                                                   80%               Whiter
$4,000
                                                   60%               Brilliant
$3,000
$2,000
                                                   40%               Fiery
$1,000                                             20%               Durable
                               MOISSANITE
   $0                            $599              0%                Affordable
         Recognized by the American Gem Society as the best alternative to Diamond
Financial State of the Business
  Strong Balance Sheet
   As of September 30, 2012:
      $11.9 million in cash and investments
      $33.7 million in inventory at cost
            Significant opportunity to build
            our cash position as we sell
            down current inventory
      Current ratio of 15:1
      No long-term debt
            The business continues
            to be funded from cash flows
            from operations
      Shareholders’ equity
      of $52.3 million
2012 Positive Revenue Trends
      Year over Year Revenue Increases
80%                        76%
                 69%
70%                                      62%
60%
50%
       40%
40%
30%
20%
10%
0%
      Q1 2012   Q2 2012   Q3 2012   YTD 2012
(CTHR) Stock Information
 Activity
   Recent price of $3.69
       (as of December 3, 2012) is a 7X
       multiple below all-time high of $25.99
       (as adjusted) in December 2005
   Significant insider buying
         Over 70 insider buys since
         November 2009, no insider sales
 Approximately 19,650,000
 shares outstanding
   Insider ownership ≈ 11%
   Institutional ownership ≈ 31%
Management Presentation
    February 2013

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MicroCapClub Invitational: Charles & Colvard (CTHR)

  • 1. Management Presentation February 2013
  • 2. Forward-Looking Statements This presentation may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements expressing expectations regarding our future and projections relating to products, sales, revenues, and earnings are typical of such statements and are made under the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements about our plans, objectives, representations, and contentions and are not historical facts and typically are identified by use of terms such as “may,” “will,” “should,” “could,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “continue,” and similar words, although some forward-looking statements are expressed differently. All forward-looking statements are subject to the risks and uncertainties inherent in predicting the future. You should be aware that although the forward-looking statements included herein represent management’s current judgment and expectations, our actual results may differ materially from those projected, stated, or implied in these forward- looking statements as a result of many factors including, but not limited to, our dependence on consumer acceptance and growth of sales of our products resulting from our strategic initiatives; dependence on a limited number of customers; our current wholesale customers’ potential perception of us as a competitor in the finished jewelry business; general economic and market conditions, including the current economic environment; dependence on Cree, Inc. as the current supplier of the raw material; intense competition in the worldwide jewelry industry; the financial condition of our major customers; risks of conducting business in foreign countries; the pricing of precious metals, which is beyond our control; the potential impact of seasonality on our business; our ability to protect our intellectual property; the risk of a failure of our information technology infrastructure to protect confidential information and prevent security breaches; and possible adverse effects of governmental regulation and oversight, in addition to the other risks and uncertainties described in our filings with the Securities and Exchange Commission, or the SEC, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2011 and subsequent reports filed with the SEC. Forward-looking statements speak only as of the date they are made. We undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur except as required by the federal securities laws, and you are urged to review and consider disclosures that we make in the reports that we file with the SEC that discuss other factors relevant to our business.
  • 3. What is Moissanite? ‘The World’s Most Brilliant Gem™’ First uncovered in a meteorite and impossibly rare on earth One of the hardest gemstones known to man 10% more brilliant with 2½ times more fire than diamonds Provides the luxury experience of a diamond at about 1/10 the cost Will never lose its brilliance, which is covered by Charles & Colvard’s Limited Lifetime Warranty Recognized by the jewelry industry as the best alternative to diamond
  • 4. Who Is Charles & Colvard? The Exclusive Producer of Moissanite since 1998… High-margin product with exclusivity Sales growth accelerating Wholesale revenue at a three-fold run rate Direct-to-consumer initiatives targeting increasing revenue and margin dollars Positive operating cash flow $1.5 million in 2010 $3.5 million in 2011 $2.1 million in 2012 through third quarter Substantial owned inventory levels Opportunity to monetize $34 million cost at over $65 million wholesale No long-term debt Funding business from operation’s cash flows
  • 5. Seasoned Management on board Over a century of experience join the Company… Management November 2009 – Randy McCullough, 40-year jewelry veteran, CEO October 2009 – Tom Pautz, 29-year jewelry veteran, VP of Sales & Marketing June 2009 – Tim Krist, 23-year accounting/finance veteran, CFO Directors July 2009 – Chuck Lein, 29-year jewelry veteran and retired President & COO of Stuller, Inc. November 2009 – Marvin Beasley, 45-year jewelry veteran and retired CEO of Helzberg Diamonds, a Berkshire Hathaway Co. February 2011 – Steven Larkin, e-commerce expert and Zale jewelry veteran, currently Senior Vice President of Golfsmith International Holdings May 2011 – David Barr, retail and franchising expert, jewelry veteran, currently owner and consultant for small- and mid-cap companies June 2012 – Anne Butler, direct sales veteran previously with Avon Products, Mary Kay Cosmetics, PartyLite Gifts, and Blythe
  • 6. 2010 Revitalized Business Model Positioned for profitable growth… Revived existing and developed new wholesale relationships in the industry Increased sales and profitability while reducing operating expenses Built on cash balances Set up infrastructure for manufacturing finished jewelry Formulated long-term growth strategies
  • 7. 2011 Expanded Business Model Launched new growth strategies… Established a direct-to-consumer e- commerce site, Moissanite.com Formulated a direct-to-consumer home party business, Lulu AvenueTM Installed multiple systems to support the above initiatives Recruited senior management to drive new initiatives Craig Laing – 17-year e-commerce veteran Ann Raulston – 21-year home-party veteran
  • 8. New Business Creation Wholesale Distributors Direct Distribution Moissanite.com Lulu Avenue Retailers E-tailers Home Shopping TV Retail Channels E-Shopping Style Advisors Consumers
  • 9. Strong Cash and Revenue Trends $21.4* Cash and Investments Revenue *Previous 12 months $16.0 Millions $12.7 $12.0 $10.5 $8.3 $8.7 $7.4 FY 2009 FY 2010 FY 2011 Q3 2012
  • 10. #1 Seller on The largest retailer of loose gemstones and one of the top 4 ‘Shop at Home Networks’ Moissanite Sales for 8-hour period surpassed Charles Winston hosts all $1,000,000 ! Moissanite Fire shows Charles Winston shows exceeded sales goals 100% of the time. Moissanite show hours have increased monthly! Jewelry Television JTV runs three Moissanite campaigns Moissanite Elite® in karat gold Moissanite Fire® in silver Moissanite Loose Jewels
  • 11. E-commerce Provides Sales Growth E-tailers posting significant increases in 2012 Leverages business model Increases brand awareness Exclusive designer brands and styles from best-in-class jewelry manufacturers Full-scale brand and functional redesign went live Fall 2012
  • 12. E-commerce Promotes Market Awareness 1 Million Visits in 2012 Monthly Visits: 60,000+ #1 Google ranking for moissanite Over 2,000 unique items available Visitors: 61% new / 39% returning 65,000+ email & social media contacts
  • 13. brings the designer in your home Provides women an exclusive direct social selling opportunity featuring Moissanite in designs by JudeFrances… Positions Charles & Colvard with incremental growth opportunity 2011 estimated U.S. direct sales = $30 billion* Exponential growth opportunities driven by number of Style Advisors Experienced experts driving the business: Ann Raulston had over 20,000 sellers at Gold Canyon Anne Butler had over 60,000 sellers at Party Lite *Source: Direct Selling Association (dsa.org)
  • 14. brings the designer in your home JudeFrances, known for classic, sexy, elegant works of artistry, now designs for Lulu Avenue Provides Lulu Avenue with exclusive lifestyle brand New opportunities to attract stylists Extraordinary designs that help raise awareness Capitalizes on designer jewelry growth trends JudeFrances designer fashion jewelry appeals to every woman Improve Lulu’s marketing capabilities Stellar PR… Editors love JudeFrances!!
  • 15. Disruptive Market Innovation Charles & Colvard Created Moissanite® as you’ve never seen it before… up to four color grades brighter and whiter! Certified, laser-inscribed, and guaranteed from the source.
  • 16. Disruptive Market Innovation Comparison on 1 carat solitaire $6,000 DIAMOND 100% Brighter $5,000 $5,999 80% Whiter $4,000 60% Brilliant $3,000 $2,000 40% Fiery $1,000 20% Durable MOISSANITE $0 $599 0% Affordable Recognized by the American Gem Society as the best alternative to Diamond
  • 17. Financial State of the Business Strong Balance Sheet As of September 30, 2012: $11.9 million in cash and investments $33.7 million in inventory at cost Significant opportunity to build our cash position as we sell down current inventory Current ratio of 15:1 No long-term debt The business continues to be funded from cash flows from operations Shareholders’ equity of $52.3 million
  • 18. 2012 Positive Revenue Trends Year over Year Revenue Increases 80% 76% 69% 70% 62% 60% 50% 40% 40% 30% 20% 10% 0% Q1 2012 Q2 2012 Q3 2012 YTD 2012
  • 19. (CTHR) Stock Information Activity Recent price of $3.69 (as of December 3, 2012) is a 7X multiple below all-time high of $25.99 (as adjusted) in December 2005 Significant insider buying Over 70 insider buys since November 2009, no insider sales Approximately 19,650,000 shares outstanding Insider ownership ≈ 11% Institutional ownership ≈ 31%
  • 20. Management Presentation February 2013