Android for girls: a new frontier
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Why aren't women using Android and what could be done to make Android apps more appealing to women? ...

Why aren't women using Android and what could be done to make Android apps more appealing to women?

Presented at MobileCamp Android edition in Ljubljana, March 4, 2011.

More about the presentation on my blog: http://ialja.blogspot.com/2011/03/android-for-girls-new-frontier.html

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  • Full Name Full Name Comment goes here.
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  • I have also published a blog post with more information on the presentation and the topic: http://ialja.blogspot.com/2011/03/android-for-girls-new-frontier.html
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  • Maybe there's room for a girl version of android. Now since 'andro' is tied to guys, what would be the name of the girl version, gynodroid. Somehow, that sounds very wrong.

    Excellent presentation Alja...
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  • Very true Natan, thanks for your comment! Android certainly need to focus more on the experience and less on the technology if it wants to become a truly mainstream OS. And that goes both for how the OS is designed and how it is marketed.
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  • How come so many girls like and adore Wall-e? It's not the robot image that's not working for girls (and many man). It's that 'engineering is awesome and if you don't understand how TCP/IP protocol works you are not intended to use smartphone anyays' attitude and lack of empathy that turns people off. Well done presentation Alja. Congratulations on featuring.
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  • Agreed, the name doesn't really make Android easier to sell to women, and some of the ads are even emphasizing the droid nature of the OS. Not a turn on for girls; we do like pretty things! :)
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  • http://www.readwriteweb.com/archives/why_are_so_many_android_owners_male.php\n
  • http://www.readwriteweb.com/archives/why_are_so_many_android_owners_male.php\n
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  • http://wallblog.co.uk/2010/07/07/women-twice-as-likely-as-men-to-never-have-downloaded-an-app/\n
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  • http://www.handshake20.com/Women_and_Mobile_Apps_Survey_Piedmont_Research_Associates.pdf\n\n
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Android for girls: a new frontier Presentation Transcript

  • 1. Android for girls: a new frontier iAlja.com
  • 2. “If you go to a nightclub in any city in the world, the pretty girl has an iPhone or a BlackBerry. She doesn’t have an Androidphone. She has no emotional attachment to an Android phone. It’s too complicated. It’s a geek device, it’s all wrong.” - Frank Meehan, INQ CEO
  • 3. Mountain View, we have a problem MAN-droid? Source: Why are So Many Android Owners Male? | ReadWriteWeb
  • 4. Mountain View, we have a problem MAN-droid? Source: Why are So Many Android Owners Male? | ReadWriteWeb
  • 5. Mountain View, we have a problem MAN-droid? Source: Why are So Many Android Owners Male? | ReadWriteWeb
  • 6. “It’s not pretty”
  • 7. “It’s not pretty”
  • 8. Some are trying ...
  • 9. ... to put lipstick on a pig?
  • 10. Can we make it right with apps?
  • 11. Women with smartphones twice as likelyas men to never have downloaded an app. “Choices of apps are overwhelming” “Apps are not relevant for me” “Apps don’t help me or enhance my life” Source: Women with smartphones twice as likely as men to never have downloaded an app | The Wall Blog
  • 12. Women with smartphones twice as likelyas men to never have downloaded an app. “Choices of apps are overwhelming” “Apps are not relevant for me” “Apps don’t help me or enhance my life” arket(ing ) problem! Th eM Source: Women with smartphones twice as likely as men to never have downloaded an app | The Wall Blog
  • 13. Apple knows this.
  • 14. What women want... "The final quality of my favorite apps is how they make me feel - about myself.”  “... these apps help me feel loved, well-read and prepared.” “Most importantly, they are intuitive, so they never make me feel stupid. No matter how potentially amazing an app may be, if I can’t easily figure it out, it will gather virtual dust.” - Maureen Carruthers Source: This Womans Gotta Have Mobile Apps - Handshake 2.0
  • 15. Popular app categories among women“Women want to be connected. They want to be informed. They want apps that help them through the day, whether itis comparison shopping, turn-by-turn directions, or a way to be more organized.” Source: The Apps That Connect Us: Women & Mobile Apps - Survey Results, January 2011
  • 16. 3 basic tips for more girl friendly apps:
  • 17. Get a professional designer. Please. (P.S.: I paid $2.99 for this app.)
  • 18. Help me get things done.ShopShop (P.S.: It doesn’t have to be pink.)
  • 19. Be casually fun. And social.Bejeweled 2 + Blitz (P.S.: I like my existing Facebook friends.)
  • 20. A girl’s app manifesto Think about me. I don’t like wasting time. Make my life better or fun. Don’t make me feel stupid. Don’t make me change for you.I’m looking for experiences, not features.Yes, I like pretty, but I’m not a princess.
  • 21. Get to know the other half of your audience!WomenWithDroids.com LadyGeekTV.com “Popular among women” iAlja.com
  • 22. Get to know the other half of your audience!WomenWithDroids.com LadyGeekTV.com “Popular among women” iAlja.com
  • 23. Get to know the other half of your audience!WomenWithDroids.com LadyGeekTV.com “Popular among women” iAlja.com