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Android for girls: a new frontier

by Alja Isakovic on Mar 05, 2011

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Why aren't women using Android and what could be done to make Android apps more appealing to women? ...

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Why aren't women using Android and what could be done to make Android apps more appealing to women?

Presented at MobileCamp Android edition in Ljubljana, March 4, 2011.

More about the presentation on my blog: http://ialja.blogspot.com/2011/03/android-for-girls-new-frontier.html

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  • ialja Alja Isakovic , Online community consultant at Artesia I have also published a blog post with more information on the presentation and the topic: http://ialja.blogspot.com/2011/03/android-for-girls-new-frontier.html 1 year ago Reply
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  • TihomirKatulic Tihomir Katulic Maybe there's room for a girl version of android. Now since 'andro' is tied to guys, what would be the name of the girl version, gynodroid. Somehow, that sounds very wrong.

    Excellent presentation Alja...     1 year ago Reply
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  • ialja Alja Isakovic , Online community consultant at Artesia Very true Natan, thanks for your comment! Android certainly need to focus more on the experience and less on the technology if it wants to become a truly mainstream OS. And that goes both for how the OS is designed and how it is marketed. 1 year ago Reply
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  • NathanNever Natan Nikolic , Designer at Freelance How come so many girls like and adore Wall-e? It's not the robot image that's not working for girls (and many man). It's that 'engineering is awesome and if you don't understand how TCP/IP protocol works you are not intended to use smartphone anyays' attitude and lack of empathy that turns people off. Well done presentation Alja. Congratulations on featuring. 1 year ago Reply
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  • ialja Alja Isakovic , Online community consultant at Artesia Agreed, the name doesn't really make Android easier to sell to women, and some of the ads are even emphasizing the droid nature of the OS. Not a turn on for girls; we do like pretty things! :) 1 year ago Reply
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  • AmitRanjan Amit Ranjan , CoFounder & COO at SlideShare Inc. well maybe the name android itself is a turn off :) 1 year ago Reply
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Android for girls: a new frontier — Presentation Transcript