1. # Which costs should you
think about when
attending a fair as a tour
operator?

2. ?
Are you planning to visit some fair, maybe WTM in
London or similar?

3. ?
How to plan your budget and what costs you should
count on?

4. Here is a list of things you should take into
account when planning your budget.

5. #1
Space rental, power supply etc.

6. Space rental, power
supply and internet
connection are among
the basic costs.

7. When choosing rental
space, consider the
distance to: restaurants,
registration area,
conference locations and
exhibitor lounges etc.

8. #2
Stand construction and
decoration

9. Ask yourself:
1. What message do you want
to convey to your visitors in
the first three seconds?
2. What do you want them to
remember?
3. Do you want them to
remember your new services?

10. #3
Catalogue entries and
communications

11. The organizers usually
make a catalogue for
the exhibit and charge
to put you on their
webpage.

12. #4
Shipping, transport,
insurance

13. Be careful to consider where
your accommodation is
located as well as the location
where the exhibition is taking
place.

14. #5
Personnel and travel costs

15. Don’t forget to think
about who you are
taking with you and
see about dividing
responsibilities.

16. #6
Client Entertainment (refreshments at
the stand, etc.)

17. 1. Rent a display/tablet.
2. Organize a virtual tour
through your services.
3. Display a short movie.
4. Give free items to attract extra
attention (like a bowl of candy
or coffee).

18. #7
Other costs: Brochures, fair promotions,
advertising and public relations,
promotional gifts, etc.

19. Pre-show promotions are
something you do before the
show to make attendees want
to visit your booth (e.g. social
media).

20. At-show promotions are
activities at the show and in
your exhibit; give potential
customers some materials (t-shirts,
pencils, badges,
stickers, etc.)

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Blog article „Which costs you should think about when
attending a fair as a tour operator ”:
http://blog.itravelsoftware.com/2014/09/which-costs-should-you-
think-about-when-attending-a-fair-as-a-tour-operator/
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