We all probably know someone with a horror story of poorly done SEO, link farms, being held to ransom by an SEO firm, not having any work done or getting banned as a result of SEO work. In this session, Judith Lewis looks at what questions you should ask, how to understand the answers, what to look for in a pitch/proposal, how to read and understand reports, how to spot danger and also how to be a good client. This is a must-attend session for any individual or business thinking of oursourcing any search work.

1. How To Choose An Agency And avoid the coming zombie apocalypse

3. How to Start... http://www.buyzombie.com/2007/06/12/zombie-clothing/zombie-shirts/zombie-pwnage-t-shirt/

5. Guarantees – We Haz Sum Credit: Declan McCullagh

7. What *IS* Possible Then? www.zombieportraits.com

9. Link Farms http://www.macworld.com/appguide/app.html?id=400446&expand=false http://www.flickr.com/photos/fifikins/4719789589/

11. Expectations http://io9.com/5080787/harold-and-kumar-director-takes-a-bite-out-of-corporate-zombies

13. How To Check An Agency Out NewMediaAge http://www.flickr.com/photos/44124466908@N01/3971755099/

16. What Can I do If They Screw Up? http://zombietools.net/

18. But Remember... http://newmediapop.com/wp-content/uploads/2009/09/zombie.jpg

19. QUESTIONS?

20. Judith Lewis Head of Search Beyond [email_address] Twitter.com/JudithLewis www.bynd.com www.SEO-Chicks.com MostlyAboutChocolate.com