i360 Staffing & Training Solutions is a vocational training institute started in 2008 with the aim of reducing the gap between employers’ expectations and the available talent pool, by providing necessary training to improve employability. i360 is an eminent name facilitated by the promoters of Unicon Investment Solutions. With number of operational centres across India & constantly expanding, i360 is a fast paced Training Solutions Company, offering industry specific custom designed courses to the students/ corporates. Our courses have evolved after intensive R&D and market research. Since we understand the requirement of the organizations and capabilities of the students, therefore, we try to bridge the gap between the employer and the employee. Students can experience effective and easy learning at i360. We believe in following stringent and unimpeachable principles. With the distinctive mixture of right aptitude, motivated and devoted team we yearn to serve world class qualitative education. Their skill and dedication is adding to the success of the company. i360 also assures bright career assistance to every promising student. Considering the continuous and remarkable growth in Finance & Accounting, Retail sectors, i360 is offering different courses in Financial Accounting, Retail Management, Call Centre Training, IELTS, Career Development, Spoken English and various other courses for corporates. "There are plenty of employment opportunities available and they are expected to grow faster than the average." Ms. Sonia Nagpal cited a study by ICRA, which states that up to 25 crore(rpt) skilled workers would be required over the next 12 years to cater to the demand in 20 high-growth sectors and the unorganized segment. Companies want to recruit employees with proficient managerial and communication skills. Therefore, keeping these points in mind i360 is offering various courses to the students and corporates. After completion of these courses one can explore the opportunities available in the market. In the learning atmosphere of i360 student can groom their personality and learn many fruitful things under the guidance of competent and resourceful faculty. i360 does have multilevel corporate engagements; starting from student placements to trainings to academic endorsements. All these associations directly or indirectly add value in a student's career. Presently, students of i360 are working with brands like Vodafone, Airtel, Pantaloons, Haldirams, Unicon, Asian Paints, Erricson to name a few… Join us on Facebook: http://www.facebook.com/i360Institute Follow us on Twitter: www.twitter.com/i360staffing Connect with us on linkedin: http://www.linkedin.com/company/i360-staffing-&-training-pvt.-ltd.

1. August 21st to 28th 2011
Effective Communication
Effective Communication Skills
Communication Skills! These are the skills that many of us want to possess or work on. But
what exactly these skills are about? Are these only about words or other things are also
included? Many more similar questions keep floating over our mind when it comes to working
upon improving communication skills. Communication skills are a combination of various
different skills. These skills, when clubbed together, bestow us with self confidence which
consequently makes us a good communicator and hence make us an influential personality.
Apart from words and sentences, maintaining eye contact and smiling is vital in communicating
effectively. Effective communication skills are vital during your entire life. Proper
communication skills can be learned and with practice will become an integral part of your
lifestyle. Below is a list of some such skills which, when mastered, will bring a valuable change
in our personality:
1. Listening Attentively
Listening to someone attentively is a skill that is mandatory in effective communication. Many
people only listen halfheartedly to someone else when they are speaking. Instead, they are
planning their own reply to what the person is saying. Listen thoughtfully to what others are
saying and clarify what you are hearing by saying something like, “Correct me if I’m wrong,
but this is what I understand you are saying....” Make sure you don’t presume to know what the
other person is saying if you are not sure. Listening in this manner will give you better control
over how you should reply.
2. Expressing Your Thoughts
Make certain that you are clear in expressing what is on your mind. Don’t feel you have to use
big, flowery words that the other person may not understand. Speak in a positive tone to get
your point across clearly and smile frequently. Ask the other person if he understands what you
mean.
3. Confidence and Clarity
Have confidence in your own viewpoints and remember that what you have to say is valid and
important. Don’t use a critical tone, which tends to make people stop listening to what you are
saying. Don’t assume that silence means that a person disagrees with you or that he/she did not
comprehend what you are saying.
4. Communication Mistakes
Everyone at some time or another makes serious errors of judgment when he is
communicating, whether it is replying without thinking the matter through clearly, or speaking
harshly because he has misinterpreted a situation. Learn from your mistakes, replay them in

2. your mind and decide how you could have more effectively communicated with the other
person. Effective communication takes practice.
5. Consideration of Others
People love to hear their names, so use them often in conversation with them. Do not dominate
Conversations. Other people want to say what they are thinking, too. Draw other people into the
Conversation if they are shy, especially if you know they have something to contribute.
Maintain eye contact with the person you are speaking with. Step back and include others in the
group.
7c’s Of Effective Communication
There are 7 C’s of effective communication which are applicable to both written as well as oral
communication. These are as follows:
1. Completeness - The communication must be complete. It should convey all facts
required by the audience. The sender of the message must take into consideration the
receiver’s mind set and convey the message accordingly. A complete communication
has following features:
Complete communication develops and enhances reputation of an organization.
Moreover, they are cost saving as no crucial information is missing and no
additional cost is incurred in conveying extra message if the communication is
complete.
A complete communication always gives additional information wherever
required. It leaves no questions in the mind of receiver.
Complete communication helps in better decision-making by the audience/
readers/ receivers of message as they get all desired and crucial information.
It persuades the audience.
2. Conciseness - Conciseness means wordiness, i.e., communicating what you want to convey in
least possible words without forgoing the other C’s of communication. Conciseness is a necessity
for effective communication. Concise communication has following features:
It is both time-saving as well as cost-saving.
It underlines and highlights the main message as it avoids using excessive and needless
words.
Concise communication provides short and essential message in limited words to the
audience.
Concise message is more appealing and comprehensible to the audience.
Concise message is non-repetitive in nature.
3. Consideration - Consideration implies “stepping into the shoes of others”. Effective
communication must take the audience into consideration, i.e., the audience’s view points,

3. background, mind-set, education level, etc. Make an attempt to envisage your audience, their
requirements, emotions as well as problems. Ensure that the self-respect of the audience is
maintained and their emotions are not at harm. Modify your words in message to suit the
audience’s needs while making your message complete. Features of considerate communication
are as follows:
Emphasize on “you” approach.
Empathize with the audience and exhibit interest in the audience. This will stimulate a
positive reaction from the audience.
Show optimism towards your audience. Emphasize on “what is possible” rather than
“what is impossible”. Lay stress on positive words such as jovial, committed, thanks,
warm, healthy, help, etc.
4. Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying
to achieve too much at once. Clarity in communication has following features:
It makes understanding easier.
Complete clarity of thoughts and ideas enhances the meaning of message.
Clear message makes use of exact, appropriate and concrete words.
5. Concreteness - Concrete communication implies being particular and clear rather than fuzzy and
general. Concreteness strengthens the confidence. Concrete message has following features:
It is supported with specific facts and figures.
It makes use of words that are clear and that build the reputation.
Concrete messages are not misinterpreted.
6. Courtesy - Courtesy in message implies the message should show the sender’s expression as
well as should respect the receiver. The sender of the message should be sincerely polite,
judicious, reflective and enthusiastic. Courteous message has following features:
Courtesy implies taking into consideration both viewpoints as well as feelings of the
receiver of the message.
Courteous message is positive and focused at the audience.
It makes use of terms showing respect for the receiver of message.
It is not at all biased.
7. Correctness - Correctness in communication implies that there are no grammatical errors in
communication. Correct communication has following features:

4. The message is exact, correct and well-timed.
If the communication is correct, it boosts up the confidence level.
Correct message has greater impact on the audience/ readers.
It checks for the precision and accurateness of facts and figures used in the message.
It makes use of appropriate and correct language in the message.
Considering these few tips will add to our communication skills and will definitely change the way
others see us. After practicing these tips, you will start to build rapport with others quickly and your
speeches and personality will leave a great impact on your listeners/ peers.
Learn English Online – the Benefits are Endless
There is almost no point in repeating why knowing English is important and the great benefits of
learning English. We all know that English is the most used language in the world when it comes to
business, and every part of the world can be accessed if you know a bit of English. But it's not always
easy to learn a foreign language, even one such as English. Well, you can always learn English online,
the benefits are endless. If you opt for English online lessons, you will be able to learn the language at
your own pace, when you have the time. You can schedule online classes to fit your needs and your
schedule and most importantly you can choose the level of learning that suits you the best. If you are a
total beginner, you can go for beginner English class or you can go for advanced classes, depending on
your knowledge of English. Probably, the most important thing you should think about is whether you
just want to learn to speak English or you also wish to learn to write it. Speaking English is great; you
will be able to communicate with people wherever you go. I mean there isn't a place in the world where
someone doesn't speak English. This is the universal language of the future, 1 out of 5 people in the
world speaks it. But if you really want to benefit from English language, you should also learn how to
write it. After all you might want to learn English because of a job, and while speaking English is the
basis for everything else you might need to know how to write. A great benefit of learning English
online is that you will be able to apply for countless of online jobs because you know how to write. Or
maybe you are a freelance writer that wishes to get higher rates and you want to improve your level of
writing. The reasons are yours and yours alone. But if you wish to learn English online you should
know that the best way to do so is with a company that offers online language tutoring using a voice
protocol. It's like sitting in a classroom listening and talking to your teacher, only you will be the only
one getting full attention from your online language tutor. To learn English online, all you need is a wish
and a few hours a day to set for your online English classes. You will see after just one class how easy it
can be and you will realize that there is a whole new world to be seen and heard when you know a
foreign language, especially one such as English.

5. CPT Question Papers ‐ Gateway to Career in
Chartered Accountancy
The following article deals with the main points that should be kept in mind while appearing for CA or
the CPT examination. There is a roundup of the major subjects of the course as well. A lot of practical
training is required in the professional course for becoming a Charted Accountant or a CA. The paper of
professional competence exam and the final exam has questions that are of practical importance. The
candidate who wishes to appear for CA examination should be perfect and become an expert of his/her
field and not just the one that is used while working. The CA question papers are a must at Professional
and Competence Exam/Integrated Professional Competence Exam and Final Exam. For entry, one has to
crack the CPT that is the Common Proficiency Test. Students after finishing their 10 + 2 can enter the
profession of a CA through this entrance test. The questions in CPT Question Paper are of objective
types with multiple choices. The ICAI CPT CA Sample Paper covers the subjects like
Accounting/Mercantile Law, General Economics, Quantitative Aptitude of Common Proficiency Test.
Besides, it also includes questions from Chartered Accountants/Subject experts working in various
Colleges/Universities/Public/Students pursuing Chartered Accountancy course, etc. The questions have
four probable options to it. One of the options is the right answer. Fill in the blanks are there with 4
alternate answers.
It also includes the questions in the form of small paragraphs containing 3 to 4 lines each, followed by a
question having 4 probable answers. In Fundamentals of Accounting, Mathematics and Statistics, the
Numerical are given with 4 different options; out of which one is the correct answer. Case studies are
also the part of CA Question Papers. They appear in simple words and contain multiple concepts in it.
The case study is generally a practical situation taken from day to day corporate life. The candidate has
to understand and answer it. Case study is basically given so as to check the analytical/logical ability and
intelligence. The ICAI or the Institute of Chartered Accountants of India has been set up and governed
by an Act that is called The Chartered Accountants Act, 1949. This Act has been taken out in order to
govern the profession of Chattered Accountancy. It is also the second largest accounting body, globally.
And over the years, it has moved the quality of accounting and financial reporting, forward.
The various categories of subjects of ICAI Question Papers are –
Advanced Accounting
Management Accounting and Financial Analysis
English
Advanced Auditing
Corporate Laws and Secretarial Practice
Cost Management

6. Management Information and Controlling
Direct Taxes and Indirect Taxes
With the mighty Internet facility available in every home, everything is easily accessible. So why not
these question papers? The sample question papers are available online too. Sites like latestt.com have
uploaded CA Question Papers. You just need to log on and download the papers. There is no cost/
charge for downloading these question papers. Practice these samplers as much as you can. A good
practice would certainly help you to score better.
Hence, if a thorough preparation is done these exams are not that tough. Presence of mind and common
sense are the things that are to be used in these papers other than subject knowledge.
By: Raghav Sharma.