1. On demand magazine publishing
• Makes printing and distribution a viable option for small media businesses without
publishing houses.
• Customer buys from MagCloud directly, MagCloud prints and distributes print edition
for individual customer.
• Different scheme for digital editions.
• Offers business analytics for products they sell.
• Customers must sign-up to the MagCloud website in order to purchase magazines from
there.
• In future, looking to launch a service to provide advertising revenue sources for their
client’s magazines.

2. Print products on MagCloud
 The magazine producer uploads their file, making specifications such as number of
pages and binding type.
 MagCloud makes its margins in printing and distribution costs, which are paid by
the customer. There is no charge for the producer to offer the magazine for sale.
 Producer can add mark-up to their product which is reflected in the price on top of
the costs MagCloud takes. MagCloud takes no cut of this mark-up.
 Producer can include paid-for adverts in their products.
 Printing costs are expensive for the individual because the copy is printed bespoke
and therefore is not subject to price breaks through quantity, so MagCloud
magazines do not reflect costs of newsstand magazines. Mark up on top makes this
particularly high, and the products are hardly affordable media offerings.
 Meant for smaller scale distribution, only price break offered on site is for 25% cut
for just 20 copies.
 Example magazine: Ideal Magazine price £9.41 (converted from USD) for 56 page
magazine. Mark up of £1.73 included on production. Not including p&p.

3. Digital products on MagCloud
 Digital editions can be packaged with print editions in special
offers.
 Offers publishing platform from which digital editions can be
downloaded in PDFs to PCs and be viewed on the MagCloud app
on iPad.
 You can offer a digital edition for free, even if it has paid-for
advertising. MagCloud will take no cut for being the
distribution platform if the product is free.
 If the product is paid for however, MagCloud takes a 30%
commission. Producers can set the price at whatever they please,
with a minimum of $1 if not completely free.
 MagCloud does not yet offer industry level software that can
create interactive digital magazines, only at this stage simple
flipbooks.

4. Innovation Models
 Innovation in process – the products are familiar, but the ways in
which they are distributed to the customer have changed.
 No print waste. Reduced cost to magazine publishers.
 Innovation in paradigm – change in the way publishers think
about distributing. Customers are used to buying magazines
online from sites, it is on the other side of the two-way mirror
that the paradigm shift has occurred.
 In terms of this innovation’s life cycle, I think it is very much in
stage one. The print distribution allows smaller media
businesses to participate in magazine publishing, but the costs to
the customer make it an unlikely system to take off. The digital
dimension seems a promising way for self-publishing to
occur, but is not perhaps explored to its full potential because of
the distraction of the print capacity.