1. Athletes Management
Agency

2. Brand Name?
The name of my company is AmA, which is an acronym for
Athletes Management Agency. The way this is conveyed
through my brand is that it’s exactly what we do as a company,
manage athletes through an agency, hence the name AmA.

3. Why AmA?
• Athletes, which is what we intend
to represent.
• management, which is what we do,
manage the careers of our clients.
• Agency, our team of agents provide
services for our clients.

4. Brand Name
Our brand name expresses exactly what
it is our company does. It gives our clients
a visual with every individual letter.
Our company’s brand name is considered
to be Descriptive. Due to this our brand
name is not fully protectable as outlined
as of yet. This issue can be overcame by
associating our brand name with our
company’s products and services.

5. Brand Laws
Law of Color Law of Shape
The laws of color and shape support our company’s logo. Our
logo is comprised of three letters spelling out AmA on a
horizontal surface. The lettering is all red, which is
considered as one of the most appealing colors to the human
eye, meaning excitement. We went with a horizontal logotype
with a towering vertical building to attain the maximum
impact of our logo.

6. National Sports Agency
NSA
NSA is one of our main competitors. They use a
blue and white football helmet with NSA on the
side as their company logo. The NSA logo allows
client to know and understand exactly whom the
agency represent. The helmet describes the
representation of football players

7. Starbucks
Here is a Logo of Starbucks coffee. Starbucks coffee
logo is very effective in conveying the spirit of the logo.

8. My Logo
Our company’s logo is designed in all red.
The towering building over AmA represent
the heights to which our agency plans to
reach.

9. Corporate Culture

10. Our company believes in the
development of our athletes. We
believe building relationships and
bonds with our clients, doing so
helps us better represent them. We
hold ourselves to a higher standard
practicing integrity, loyalty, honesty,
character and teamwork. Our agency
is focused on building a family
environment for our clients allowing
them to know that we will work hard
for them.

11. • The primary objective of AmA is to help athletes
manage their career on and of the Eield. Our
clients will be provided with many services from
our agency to insured their future success. We
will hold local football camps, junior combines,
and seminar in the Charlotte area to teach our
future clients the necessary things they will need
to be successful on and off the Eield. Our camps
and combines will help our athletes develop on
the Eield while our seminars will teach them the
ins and outs of the business. This will give them
the same knowledge that the agents have
leveling the playing Eield.

12. Mission Statement
Our mission is to provide professional football athletes with
resources and assets that will enable them to become
outstanding players and excellent business men throughout
their career. We are passionate about developing a new culture
within the Sports Agent Industry changing the current trend.
Our commitment to developing genuine relationships with our
clients is the unique asset of our company. As an agency we
will go the extra mile to insure our client are represent in the
best way possible.

13. Mission Statement
• Our mission statement is directed
towards our clients as well as our agents
• Our mission statement will is convey
through agents, our website, and in our
business plan
• Our mission statement describes our
passion as an agency. It conveys our
beliefs, morals, and values.

15. Tagline
Our tag line represents our company’s belief
and that is the representation of our client. Our
tagline speaks directly to our clients insuring
them that they are priority here at AmA. The
type of tagline we have is considered to be
imperative reinforcing our brand message. Our
company’s tagline is short and easy to say. It is
sure to stick in the minds of our consumers