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交流工具的变迁

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交流工具的变迁 交流工具的变迁 Presentation Transcript

  • 交流工具的变迁
    Leon Zhang
    2010/10/27
  • 交流工具
    Talk
    Letter
    Radio/TV
    Telephone
    Mobile
    SMS
    Email
    IM
    Blog
    BBS
    Microblog
  • 衡量指标
    实时性
    物理位置
    虚拟,face2face
    成本
    受众多少
  • 实时
    Talk
    Radio/TV
    IM
    Mobile
    SMS
    Microblog
    Telephone
    人多
    人少
    Email
    BBS
    Letter
    Blog
    慢速
  • 远距离
    BBS
    IM
    Email
    Microblog
    Blog
    Mobile
    SMS
    Telephone
    Letter
    人多
    Radio/TV
    人少
    Talk
    近距离
  • 面对面
    Talk
    IM
    Mobile
    人多
    人少
    Radio/TV
    Telephone
    SMS
    Microblog
    Blog
    Email
    BBS
    Letter
    虚拟
  • 高成本
    Radio/TV
    Mobile
    人多
    人少
    Telephone
    SMS
    Email
    Letter
    IM
    Microblog
    Blog
    Talk
    BBS
    低成本
  • 参考资料
    http://www.slideshare.net/Unwired/positioning-model-for-communication-tools