7 key mistakes to avoid in social media recruiting

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For more social media resources visit : http://blog.hirerabbit.com/

Today companies are utilizing LinkedIn, Facebook, Twitter and other social networks to advertise job openings and communicate with interested candidates. While social media is a worthwhile tool for recruiting potential candidates for your organization, it’s easy to make simple mistakes which may cost you and your company time, money and ultimately, the opportunity to reach your top recruit.

To help you reach your social networking potential, we have compiled a list of 7 key mistakes and why you should avoid them.

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7 key mistakes to avoid in social media recruiting

  1. 1. KEY MISTAKESTO AVOIDin SOCIAL MEDIA RECRUITMENT7
  2. 2. WHY IS IT IMPORTANTWhile social media is a worthwhile tool for recruiting potentialcandidates for your organization, it’s easy to make simple mistakeswhich may cost you and your company time, money and ultimately,the opportunity to reach your top recruit.To help you reach your social recruiting potential, we havecompiled a list of 7 key mistakes and why you should avoid them?
  3. 3. NOT CREATING A CLEAR SOCIALMEDIA RECRUITMENT STRATEGYYour recruiting plan needs to be strong and well-organized beforeyou jump into the game. With so many social media networkingoptions, it is easy to lose sight of your recruiting goals unless youstrategize.#1
  4. 4. NOT DEFINING YOUR TARGETEDAUDIENCE BEFORE POSTINGHaving a well-defined target market is essential to growing yoursocial presence. Just as it is expensive and inefficient to try andtarget everyone with traditional advertising, you will have moresuccess in social media recruiting if you target your specific niche.#2
  5. 5. NOT TAKING THE TIME TO BUILD ARELATIONSHIPSocial media offers the opportunity to create immediate bonds andsocial connections, it’s much more rewarding long-term to firstbuild trust. Take the time needed to build your company brand anda rapport so you attract the best employees when the time is right.#3
  6. 6. FAILING TO CREATE AN ATTRACTIVESOCIAL PRESENCEPeople tend to move on quickly if something doesn’t interest themright away. It’s important to catch a potential employee’s eye andcreate an image. Ensure your social media presence has interesting,yet informational pages so visitors don’t just breeze by them.#4
  7. 7. NOT POSTING RELEVANT CONTENTNobody likes spam. Some recruiters make the mistake of sendingout generic messages to their entire audience base when in factthis strategy is more likely to frustrate people who otherwise wouldhave been interested in your company.#5
  8. 8. NOT UTILIZING SOCIAL MEDIA TOREACH THE NEXT GENERATIONIt’s easy as a recruiter to leave out a very important networkingbase — college students. Young people waiting to enter the jobmarket are probably the most savvy when it comes to social medianetworking which makes them completely reachable withouthaving to spend money on multiple campus visits.#6
  9. 9. NOT TAKING TRAINING ANDGUIDANCEIf you don’t feel you know how to recruit effectively using socialmedia, be sure you reach out for help. If formal classes are notavailable, request sample company messages, profiles and a list ofdos and don’ts so you can make the most of social media.#7
  10. 10. FOR MORE RESOURCS VISIT:THANK YOU!http://blog.hirerabbit.com/

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