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What is Content Management, and Why Does it Matter

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Hilary Marsh, Content Company, Inc.
Hilary Marsh, Content Company, Inc.

Keynote presentation for the first Web Content Management Conference in Chicago, 2005

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Hilary Marsh, www.contentcompany.biz What Is Content Management, and Why Does it Matter?
Does content management keep your CEO up at night? ,[object Object],[object Object]
Why do we buy CMSs to manage content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content is how business strategy is executed ,[object Object],[object Object],[object Object],[object Object]
So what, about content strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start with the “what” and “why” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of an effective content strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of an effective content strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of an effective content strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
More than just a Web solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CMS is the “how” ,[object Object],[object Object],[object Object],[object Object]
Why don't we talk about content strategy more often? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Language issues ,[object Object],[object Object],[object Object],[object Object]
Change management issues ,[object Object],[object Object],[object Object]
Content strategy must precede CMS selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology enables the solution ,[object Object],[object Object],[object Object]
My info Hilary Marsh Content Company, Inc. http://www.contentcompany.biz [email_address] .biz 708.217.3922 708.575.3450 fax

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  • 1. Hilary Marsh, www.contentcompany.biz What Is Content Management, and Why Does it Matter?
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