Digital Media Business Model
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Using Digital Media to make money
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Digital Media Business Model
- 1. Digital Media Business Model = Business for media (offline) in a digital arena (connected)
- 2. There is no choice here. There must be integration . Without integration your digital business model will die . Offline vs Online Being connected is the key
- 3. Online Revenue Google Ads Paid Links Text Ads Banner Ads Rich Media Special Reports Paid for channels … and many more
- 4. Social media marketing Brand Awareness = Market Value Market Value = Revenue It’s NOT always about Revenue directly
- 5. Brand awareness Brand Awareness = Trust = belief Belief = spending and usage
- 6. Mobile integrated models Integration is key Online , social and print products SMS services, competition lines, admob revenue sponsorships, custom pages , new projects and new products
- 7. Pre- roll/ post -roll opportunities Branded entertainment - RayBan Branded player - CNN embedding video In-video opportunities - Interact with a brand within video Avoid copyright Video Zoopy Model
- 8. Offline, online, banners, text links, client sales, google advertising, social media strategy, mobile OFFER MORE EXPAND BUSINESS MODEL & BE DIVERSE Holistic approach